• Interview with Brian O’Kelley from Scope3

  • Feb 2 2024
  • Duración: 44 m
  • Podcast

Interview with Brian O’Kelley from Scope3 Por arte de portada

Interview with Brian O’Kelley from Scope3

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  • Resumen

  • Can advertising play a significant role in fighting global warming?


    Before this interview with Brian O’Kelley, I didn’t think so.


    Now I’m convinced. 

    Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.

    If you've ever wondered about the environmental impact of technology, this episode is a must-listen.

    Key topics we explore:

    • Recognizing that digital actions have physical consequences.
    • Understanding how the marketing and tech industry contribute to environmental effects.
    • The importance of access to trusted information for making informed decisions.
    • Implementing tangible actions to decarbonize the media and advertising industry.

    Resources:

    The Hype Handbook

    Hype Book List: https://www.hypereads.com/list

    MicroFame Media website: microfamemedia.com

    Author Website: michaelfschein.com


    For more information about Brian and his company, visit scope3.com


    Hosted on Acast. See acast.com/privacy for more information.
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