Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.

Timestamps:

00:00 Introduction

01:40 The Value of Listening to Billionaires

02:52 The Goal of the Podcast

03:48 John Alexander's Marketing Journey

05:23 Discovering Direct Response Marketing

07:35 Early Marketing Experiments

12:50 Starting a Landscaping Business

15:14 Joining the Navy and Life After Service

16:42 A Path Out of Town: Enlisting in the Military

16:54 Lessons from Nuke School

20:27 Transitioning to Real Estate

25:17 Navigating the Real Estate Boom and Bust

27:52 Lessons in Marketing and Entrepreneurship

29:38 Conclusion and Next Episode Tease

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