• It’s Time to Market to Developers

  • Feb 1 2024
  • Duración: 21 m
  • Podcast

It’s Time to Market to Developers

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  • Resumen

  • In this Time to Value podcast, Gartner analyst Molly Beams debunks the myth that you can’t market to developers and shares a model tech providers can use to align developer marketing efforts to their go-to-market strategy.

    Molly Beams is a vice president analyst on the Technology and Service Provider Tech Marketing team at Gartner, where she advises tech marketing leaders on their go-to-market activities, particularly segmentation, targeting and vertical marketing, as well as messaging and differentiation.
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