In this episode of the Scale to Sale podcast, James Gasteen interviews Jon Jessup, CEO and founder of 1440. They discuss Jon's journey into the Salesforce ecosystem, the challenges of customer acquisition, effective marketing strategies, and the future of the Salesforce ecosystem. Jon shares insights on building a successful SAS software company, the importance of being strategic in decision-making, and the potential of the Salesforce Data Cloud. He also highlights the advantage of being in the retail e-commerce industry and the need for strong go-to-market strategies.

Takeaways

• Building a SAS software company is challenging, and it requires being strategic in decision-making.
• Focus on a strong go-to-market strategy and identify the key features that customers are willing to pay for.
• The Salesforce Data Cloud presents a huge opportunity for ISVs, but it also requires understanding the market and customer needs.
• Being in the retail e-commerce industry provides an advantage in the Salesforce ecosystem due to the availability of data.
• Consider the global aspects of Salesforce and explore opportunities outside the US market.
• Translation and AI technologies can help businesses go global with Salesforce.

Chapters

00:00
Introduction and Background

02:57
Building a Successful SAS Software Company

09:09
Strategic Decision-Making and Go-to-Market Strategies

25:18
Advantage of the Retail E-commerce Industry in the Salesforce Ecosystem

29:29
Exploring Global Opportunities with Salesforce

30:01
Translation and AI Technologies for Global Expansion

1440.io helps businesses to unify conversations across the customer journey. Businesses can build experiences once and deploy them on many channels with the only Salesforce Native tool to streamline customer engagement across the entire journey.

Learn more at https://www.1440.io/

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.