We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR.

In This Episode:
- Discover how low-clutter radio stations with shorter advertisement breaks attract larger audiences.
- Learn why shorter advertisement breaks lead to more effective ad recall and reduced listener avoidance.
- Understand practical strategies for maximizing the impact of radio advertising in today’s competitive media landscape.

Don't miss this deep dive into the strategies that make radio advertising more impactful and less intrusive.

Read the full article here:
https://www.journalofadvertisingresearch.com/content/64/2/175

#Podcast #MarketingScience #RadioAdvertising #AdvertisingEffectiveness #LowClutterAds #AudienceEngagement

To keep up to date on the latest JAR news sign up for our newsletter:
https://lp.constantcontactpages.com/su/mtD04QN

And follow us on LinkedIn:
https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about his research featured in the Journal of Advertising Research, titled "Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Donations.” The study is co-authored with Ou Li from Hangzhou Normal University, Zhigeng Pan from Nanjing University of Information Science and Technology, and Han Qiu from Hangzhou Normal University. Together, they investigate how VR can significantly enhance the effectiveness of charitable donations compared to traditional advertising methods.

In this episode, we discuss:
- The role of VR in creating immersive experiences that can increase empathy and existential guilt among potential donors.
- The study’s findings that VR advertising leads to higher donation rates and larger donation amounts.
- Practical implications for charities and marketers on how to leverage VR technology to boost their fundraising efforts.

Listen to the podcast:
https://www.buzzsprout.com/2250188

Or watch it on on YouTube:
https://youtu.be/E2LOEqrTYm0

And read the full article here:
https://www.journalofadvertisingresearch.com/content/64/2/229

#Podcast #Marketing #VirtualReality #CharitableDonations #AdvertisingResearch #Empathy

To keep up to date on the latest JAR news sign up for our newsletter:
https://lp.constantcontactpages.com/su/mtD04QN

And follow us on LinkedIn:
https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking study titled "Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding.” The research is co-authored with Sebastian Silas from Hochschule für Musik, Theater und Medien and David John Baker from the University of Amsterdam.

In this episode, we explore:

• The dual-framework theory used to interpret the interplay between explicit (conscious) and implicit (unconscious) information processing in advertising.
• The methodology and findings from their large-scale investigation into how music can bias emotional-semantic judgments of visual scenes.
• Practical implications for marketing practitioners on leveraging music to enhance the effectiveness of advertisements.

Whether you're a marketing professional, academic, or simply curious about the psychological impact of music in media, this episode is worth a listen.

Read the full article here:

https://www.journalofadvertisingresearch.com/content/64/2/192

#Podcast #Marketing #SonicBranding #Advertising #MusicPsychology #ImplicitTesting

To keep up to date on the latest JAR news sign up for our newsletter:
https://lp.constantcontactpages.com/su/mtD04QN

And follow us on LinkedIn:
https://www.linkedin.com/company/82528291/admin/