• Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

  • De: Jasravee Kaur Chandra
  • Podcast

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders Por arte de portada

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

De: Jasravee Kaur Chandra
Escúchala gratis

  • Resumen

  • “Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
    Jasravee Kaur Chandra
    Más Menos
activate_primeday_promo_in_buybox_DT
Episodios
  • 119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle

    119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle
    Jun 20 2024

    The conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle.


    PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning.


    PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences.


    PD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother’s role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating.


    Finally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions.


    Proshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development.


    Proshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business.


    Connect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/




    Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.



    Please visit Jasravee at https://jasravee.com/

    Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

    Email Jasravee at jasravee@gmail.com




    Index


    00:00 Preview & Introduction to Proshanjit Dey

    03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing

    09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements

    23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys

    33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia

    40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition?

    43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again

    51:01 Indian Food Plate -The Science Behind Indian Nutrition

    52:49 What Does it Mean to Live Mindfully?

    58:06 Rapid Fire - Personally Speaking with Proshanjit Dey

    01:01:29 Connect with Proshanjit Dey


    Follow Jagged with Jasravee on Social Media

    Campsite One Link : https://campsite.bio/jaggedwithjasravee


    Facebook Page : https://www.facebook.com/jaggedwithjasravee

    Instagram : https://www.instagram.com/jagggedwith

    Podcast Page : https://anchor.fm/jagged-with-jasravee

    Youtube Page : https://www.youtube.com/c/jaggedwithjasravee


    Website : https://jasravee.com/


    #MarketingNutrition #NutritionMarketing #NutritionalSupplements #KelloggsCereals

    #KelloggsBrand #DrReddysProducts #KelloggsMarketing #DrReddysMarketing #NestleMarketing #FoodMarketing #HealthFoodMarketing #FunctionalFoods #CelevidaMarketing #NutritionInnovation #HealthTrends
    Más Menos
    1 h y 3 m
  • 118 - Ben Guttmann on How to Design Messages that Actually Work

    118 - Ben Guttmann on How to Design Messages that Actually Work
    Apr 18 2024

    In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101
    Más Menos
    49 m
  • Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences

    Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences
    Mar 21 2024
    The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/ Phil's Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Phil Mershon 02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions 05:06 Disney Theme Parks - Peak Experiences & Moments 10:09 Customer Journey - Peak & Valley Experience 14:58 DRIED Overcoming 5 Negative Forces for Transformative Events 24:18 Personalization of Event or Experience 27:25 Intentional Design: Crafting Meaningful Experiences 35:25 Embracing Transcendent Moments 41:44 Making Virtual Experiences & Community Building Memorable 47:30 Rapid Fire - Personally Speaking with Phil Mershon 49:25 Talent Show 50:32 Connect with Phil Mershon Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally. Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding. Peak Experiences: Lessons from Disney Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees. However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency. Transformative Event Design: Overcoming Negative Forces Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement. Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation. By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making. Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith\Website : https://jasravee.com/ #eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning
    Más Menos
    52 m
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles