In this episode of The Photo Vault, we discuss with artist, photographer, and book publisher Joachim Schmid why he is not a collector but a gatherer. We also delve deep into computer history and Joachim’s first contact with Apple computers, as well as why he likes to create low-quality photobooks, explore Flickr, and engage in gardening.

Joachim Schmid is one of the most influential artists working with found images and has been creating artwork, books, exhibitions, and text since the 1980s. His practice challenges traditional notions of authorship and ownership. Renowned for appropriating and repurposing found photographs, he transforms ordinary snapshots into profound reflections on culture and society. Through his extensive body of work, including projects like "Photogenetic Drafts" and "Other People's Photographs," Schmid investigates the vernacular image's role in shaping collective memory. Embracing ambiguity, his art blurs the lines between creator and curator, provoking viewers to reconsider the inherent value and meaning within everyday photographs.

Enjoy the conversation, and if you want to learn more about vernacular photography, visit our website at www.vernacularsocialclub.org.

Further links:

• Joachim Schmid Website
• Bilder von der Strasse
• Flickr (keyword Joachim Schmid)

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