This week we got to interview the truly incredible Joanna Jensen, Founder of children's skincare brand Childs Farm. We were having a bit of an off day on Wednesday but after speaking to Joanna about her journey creating and building Childs Farm we felt inspired & motivated to keep pushing on.

In this episode Joanna tells us all about her personal pain points which led her to creating the UK’s number one baby and child personal care brand. From developing a groundbreaking natural formula that cured her daughters’ sensitive and eczema prone skin, to creating beautiful packaging that was personal to Joanna and her family to then marketing & selling the hell out of it!

We get to hear about Joanna's early days selling the product at school fairs & trade shows to quickly launching into mainstream retailer Boots in 2014 - the journey definitely hasn't been an easy one, so many personal sacrifices were made to get to the top and you certainly get an insight into the passion and dedication it takes to get a business to that point, in Joanna's words 'you need the skin of a rhino.'

In March 2022, Jensen sold Childs Farm for £40m and although still a part of the brand, she's now a keen angel investor and can be seen supporting female founded businesses through her role on the Advisory Board of Buy Women Built (BWB); a recently formed Powerhouse uniting many female founders to drive awareness of their excellent brands in the UK to consumers and investors.

This episode with Joanna is for all of the women hustling and running small businesses - you've got this!