Business Commitment and Passion

Mary Scott, from BusinessRiff, discussed the importance of choosing the right business with Joe Nicasio, a business consultant. Joe emphasized the questions startups should ask themselves, such as "Can I make money at it?" and "Do I enjoy it?". He suggested that passion for the business is important, but it should be a long-term commitment, as startups are building both a business and personal brand. Joe advised against starting multiple businesses in quick succession, as it suggests a lack of commitment.

Business Success: Passion, Problem-Solving, Proficiency, Proprietary Solutions

Mary and Joe discussed the importance of passion, problem-solving, proficiency, and proprietary solutions in building a successful business. Joe emphasized that a business should be enjoyable, solve a problem people are willing to pay to solve, leverage one's skills, and offer a unique solution. They also touched upon the challenges of not having the necessary skills for a business idea, with Joe suggesting that individuals could either co-found with someone proficient in those areas or face increased startup costs if they had to hire someone.

Creativity, Profit, and Happiness in Business

Joe outlined his business process based on the four hats of creativity, where individuals should first explore their skills, passions, and strengths, then create ideas as an artist, evaluate and choose the most viable idea as a judge, and finally execute the chosen idea as a warrior. Mary suggested that startups should write down all their ideas and prioritize them based on potential profit and personal satisfaction to ensure both financial success and happiness. Both agreed that enjoying the process is crucial for a successful business venture

.Designing Business for Fulfillment and Impact

Joe emphasized the importance of pursuing a business not just for monetary gain, but also for personal fulfillment and enjoyment. He encouraged the idea of being in a business by design, rather than default, and highlighted the significance of using one's skills and making a positive impact. Mary agreed with Joe's points.