If you've eaten fajitas in East Texas, you've likely enjoyed the offerings of John Soules Foods, Inc. Uncover the evolution of this family-owned Texan gem with John Soules, Sr., the visionary behind the company. Follow the journey from a modest restaurant to a national sensation, and peek behind the curtain of this culinary success story , including the strategic pivot from food service to retail. Learn how the near-perfect timing of that decision serendipitously aligned with the onset of the pandemic, and how that catapulted the company's retail line of beef and chicken fajitas to new heights.

Soules also discusses the prospects of academia meeting industry and the potential for UT Tyler to revolutionize how we understand nutrition and wellness in our communities. From the perfect seasoning in your fajitas to the seeds of knowledge in higher education, this episode is brimming with flavor, innovation, and the promise of a healthier, more connected East Texas.

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