Food is medicine is a fitting description for this one as we dive back into the world of gut health and hydration healing.

In this episode of Aisle 42 we chat with Karen Danudjaja, the visionary founder of Blume and we talk about blending function and flavour to boost our health rituals, the delicious organic latte mixes and water elixir blends they make and we even talk about my beloved flavour… Birthday Cake!

Her teams’ commitment to wellness innovation and to being plastic negative is a beautiful thing. Enjoy!

Learn more about these remarkable superfoods and wellness rituals at https://itsblume.com.

Learn more about who’s behind this podcast at https://www.ethicalfoodgroup.com/podcast.

Here’s a summary of this interview:

Perfect Grocery Store Vision: Karen envisions a grocery store with an educated team that can share the stories and benefits of products, emphasizing consumer education over brand layout.

Birthday Cake Latte Success: Blume's Birthday Cake Superfood Latte, initially a limited edition to celebrate the company's sixth anniversary, received such positive feedback that it became a permanent product.

Product Lineup: Blume focuses on superfood lattes and their new Superbelly line. Superfood lattes aim to replace sugary, caffeinated drinks with healthier alternatives, while Superbelly supports hydration and gut health.

Gut Health Education: Karen highlights the importance of gut health, linking it to immune function, mood, and overall well-being. She emphasizes that supporting gut health can be achieved through simple, daily rituals.

Organic Ingredients and No Refined Sugar: Blume's products use organic ingredients and avoid refined sugars, opting for natural sweeteners like coconut sugar or date sugar.

Unique Ingredients: Each product has a unique ingredient profile tailored to different health benefits, such as blue spirulina and lavender for sleep support in their Blue Lavender Latte.

Inspiration and Founding of Blume: Karen was inspired to start Blume due to her own wellness journey and the challenges she faced with digestive issues, stress, and the confusing supplement market.

Plastic Neutral Commitment: Blume is committed to sustainability, partnering with Clean Hub to offset their plastic use by diverting plastic waste from oceans in areas like Southern India.

Product Availability: Blume products are available on their website, Amazon, Whole Foods, Target, Loblaws, and Indigo, with upcoming launches in Sprouts and expanded Whole Foods locations in the US.

Consumer Customizability: Blume allows consumers to sweeten their drinks to taste, providing flexibility and promoting a reduced sugar intake, which aligns with their health-conscious mission.