• Keyword research v1.0 to define site architecture & content types #008

  • Oct 31 2021
  • Duración: 36 m
  • Podcast

Keyword research v1.0 to define site architecture & content types #008

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  • Resumen

  • First iteration of keyword research

    • time vs making pages not perfect
    • tools - semrush, ahref, keywordtool.io, keywordinsights.ai
    • Structured vs non structured content
    • templated content (landing pages, products, directories)
    • structured
    • competitors architecture
    • work by template in a precise way but still reassess in future
    • non structured content (blog long form)
    • competitors articles + kw tools
    • doing vs precision
    • refine where to go and optimise kw research by series of articles not one by one
    • don't go back until article it's at peak and you have more for the same series

    recap

    • differentiate by content type the approach
    • don't waste too much time on day one vs launching pages
    • understand best time for each content format on revisiting the kw research and targeting
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