What if the real problem isn't that people aren't going out... it's that they've stopped showing up for life?

Across the board, Americans are spending 50% less time at social events than they did two decades ago.

For young adults aged 15 to 24, the drop is even steeper at 70%.

But this isn’t just a change in weekend habits. It’s a warning sign.

People are choosing isolation over interaction, and it’s bleeding into every area of society—including your business.

In this episode, Ethan and Justin expose how cultural shifts are reshaping the way we connect. Screens replaced shared experiences. Safety fears replaced spontaneity. And health trends dismantled the old party culture. If your business relies on people showing up, engaging, or believing in something bigger than themselves, you need to hear this conversation.

• How to pivot your business when society checks out

• How to use AI to reveal what unites your best customers

• How to create real-life communities that people crave

• How to outmaneuver cultural shifts before they silence your brand

• How to replace entertainment with purpose and still win

• Why are young people withdrawing from social life?

• What role did screens and streaming really play in this shift?

• What’s replacing traditional social gatherings?

• How can businesses adapt to a culture allergic to in-person interaction?

• What does this signal for brands that rely on loyalty and engagement?

Listen now. Make your move. Build momentum. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And if this episode hit a nerve, share it with someone who needs to hear it.

What if you could design the Matrix with just a prompt? What if we could experience detailed, realistic worlds that mimic reality—and we could all create these worlds by just typing a few words?

In this episode, Ethan and Justin react to Google's Genie 3 project, a revolutionary AI that builds infinite, photorealistic virtual worlds in real time. It remembers your actions. It expands as you move. And it's not sci-fi—it's already here.

This isn’t about gaming. It’s about what happens when everyone can build a custom reality that feels better than the real one. The conversation starts with tech, but quickly spirals into mindset, manifestation, business, and the question no one wants to ask: if you could live in a world you control, would you ever leave?

What you will learn in this episode:

• How to use AI-generated worlds to boost real-world performance
• How to mentally rehearse hard conversations before they happen
• How to emotionally embody your goals using digital simulation
• How to prepare your business for tech that feels like science fiction
• How to stay grounded when the line between real and fake blurs

Questions answered:

• Are we already inside a simulation?
• Can you build a better life in a fake world than in the real one?
• Will entire communities reject tech like Genie 3 on principle?
• How will this impact how we train, work, and connect with others?
• What does this mean for your future as a creator, coach, or entrepreneur?

Listen now before this future becomes your new reality. Subscribe, share, and leave a review to support the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What if your team isn’t resisting change, but resisting being changed?

In this episode, Ethan and Justin explore why people push back on innovation, even when it clearly improves their work. From AI workshops to leadership missteps, they share firsthand stories and powerful frameworks that challenge how you think about transformation.

They introduce a surprising change management matrix that reveals the difference between directing and shaping outcomes, and why the method matters more than the message.

If you're frustrated by resistance in your business, this episode offers a new lens and a better path forward.

What you will learn in this episode:

• How to introduce AI or automation without triggering fear in your team

• How to spark a mindset shift using small wins

• How to use the six images of change to guide transformation

• How to avoid the number one leadership mistake during change

• How to support your team through the emotional change curve

Questions answered:

• Why do people really resist change, even when it's good for them?

• What’s the difference between controlling and shaping outcomes?

• How can leaders encourage teams to embrace new tools like AI?

• What can you do when a change plan starts going off the rails?

• How can you lead without draining your team's willpower?

Listen to the full episode on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

If you found value in this conversation, share it with someone navigating change and leave a review to help others discover King Moves.

What if the biggest obstacle in your life isn’t the trauma itself—but the story you keep telling yourself about it?

In this no-holds-barred conversation, Ethan and Justin dismantle the sacred cow of “trauma equals destiny.”

Borrowing insights from Adlerian psychology—and their own gut-punch life moments—they argue that pain is optional, meaning is everything, and you might be staging your own tragedy just to stay comfortable.

What you will learn in this episode

• How to spot the hidden agenda sabotaging your goals
• How to reframe any painful memory into fuel for action
• How to use gut instinct as a real-time compass for decision-making
• How to flip “failure” into an unfair advantage—fast

Questions answered

• Are you secretly scripting the villains in your life?
• Can a single mental reframe rewrite your future?
• Why do two people walk away from the same disaster with opposite realities?

Ready to shred the excuses and rewrite your story? Listen now—then subscribe and drop a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What are you willing to give up to become the greatest in the world at what you do?

In this episode of King Moves, Ethan and Justin dive deep into a powerful Japanese concept called Kodawari—an obsessive, meticulous commitment to mastering your craft. Whether it’s sushi, bow hunting, or business, this mindset separates the good from the legendary. But is it worth it?

Drawing from elite examples like Jiro Ono and Cameron Haynes, this conversation confronts the raw truth behind greatness. Ethan and Justin explore how to channel obsessive focus into productive sprints without losing your health, relationships, or purpose. You’ll walk away inspired—and maybe a little uncomfortable—with what it actually takes to reach the top.

What you will learn in this episode:

• How to apply the Japanese concept of Kodawari to your craft

• How to run “perfection sprints” without burning out

• How to become world-class by narrowing your focus

• How to break through excuses and take consistent action

• How to master your message through deliberate repetition and refinement

Questions answered:

• What is Kodawari, and how does it apply outside of Japan?

• Can you become great at something without sacrificing everything?

• Why do most people fail to reach their potential?

• How do elite performers actually train for greatness?

• What’s the difference between obsession and discipline?

Make your next move your best move. Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If this episode lit a fire in you, share it with someone who's ready to level up—and don’t forget to subscribe and leave a review.

What if all those “coincidences” aren’t coincidences at all?

Ethan and Justin dive into one of the most unsettling—and empowering—questions you can ask yourself: Are you paying attention to the signs in your life, or are you dismissing them as random noise?

After a spine-tingling story from Ethan’s recent cruise vacation, our hosts wrestle with synchronicity, neuroscience, and the possibility that the universe (or your subconscious) might be nudging you toward your next breakthrough.

Justin brings a healthy skepticism, while Ethan shares tools to recognize these breadcrumbs and act with confidence. This isn’t fluffy mysticism; it’s about noticing patterns, trusting your gut, and making aligned decisions in business and life.

What you will learn in this episode:

• How to recognize synchronicities and use them as decision-making clues

• How to avoid overanalyzing and still act decisively

• How your brain’s Reticular Activating System filters your reality

• How to know when it’s intuition versus coincidence

• How to explore “hidden patterns” without falling for false meaning

Questions answered:

• Are coincidences random, or is there a deeper meaning?

• How can you train your brain to notice helpful patterns?

• What role does self-awareness play in spotting synchronicities?

• Should you act on these “signs” or simply observe them?

• How do science and spirituality explain these phenomena differently?

🎧 Listen now and discover why one small shift in awareness might change how you see your entire life. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts.

The boss who ignores you…

the friend who ghosts you…

the partner who “just doesn’t get it”…

Why do they all feel like versions of the same headache?

Ethan and Justin swing a wrecking ball at polite self-help and declare: every challenge in your life is a relationship problem in disguise.

Drawing on The Courage to Be Disliked and their own hard knocks, they expose how your craving for applause—at work, in friendships, and in love—quietly scripts the drama you swear you hate.

If you’ve ever blamed “circumstances,” get ready to see the real culprit in the mirror.

What you will learn in this episode:

• How to trace any goal or setback to a single relationship root
• How to want recognition without becoming a praise addict
• How to flip workplace friction into career rocket fuel
• How to keep ambition alive when the crowd stays silent

Questions answered:

• Are you engineering villains so you never have to level up?
• Why do your personal dreams hinge on other people’s opinions?
• Can you stay driven without letting applause control you?

Press play now—then subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it?

In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro.

Is passion enough?

Can talent really translate into income?

And what happens when your favorite thing suddenly has to pay the bills?

From speaking on big stages to launching a design business to running a national sports brand, Ethan and Justin share stories that will make you rethink the leap from hobby to hustle.

Listen in before you turn your passion into your paycheck.

What you will learn in this episode:

• How to test if your passion has true market demand

• How to shift from hobbyist to professional without killing the joy

• How to avoid vague ambition and build real momentum

• How to launch quickly and gather the feedback that matters

Questions answered:

• Should you really turn your passion into a business?

• When is the right time to go from side hustle to full-time?

• How do you know if people will actually pay for your work?

• What risks come with monetizing your favorite activity?

• Can you still love it when it becomes your job?

Listen now, subscribe, and leave a review.

King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share this episode with someone who's thinking about making the leap.