The saying goes, "Do what you love and you'll never work a day in your life." But what if turning your passion into a business actually destroys it?

In this episode, American entrepreneur Ethan King and South African entrepreneur Justin King unpack the hidden traps of going pro.

Is passion enough?

Can talent really translate into income?

And what happens when your favorite thing suddenly has to pay the bills?

From speaking on big stages to launching a design business to running a national sports brand, Ethan and Justin share stories that will make you rethink the leap from hobby to hustle.

Listen in before you turn your passion into your paycheck.

What you will learn in this episode:

• How to test if your passion has true market demand

• How to shift from hobbyist to professional without killing the joy

• How to avoid vague ambition and build real momentum

• How to launch quickly and gather the feedback that matters

Questions answered:

• Should you really turn your passion into a business?

• When is the right time to go from side hustle to full-time?

• How do you know if people will actually pay for your work?

• What risks come with monetizing your favorite activity?

• Can you still love it when it becomes your job?

Listen now, subscribe, and leave a review.

King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Share this episode with someone who's thinking about making the leap.

Is the "stay hard" gospel pushing you toward bankruptcy...of body, bank account, and spirit?

In this incendiary episode of King Moves, entrepreneurs Ethan King (Atlanta) and Justin King (Cape Town) flip the script on the cult of endless grind preached by David Goggins and the Iron Cowboy.

They argue that for 99% of us, mimicking ultramasochists could be a shortcut to knee surgery, divorce, and burned‑out businesses.

Justin brands the movement performative suffering, exposing how social‑media hero worship turns self‑harm into a virtue signal.

Ethan reveals why raw desire without strategic exits is just ego dressed as courage.

Together they lay out the heresy: real champions know when to quit, and live to win the next round.

• How to detect performative suffering disguised as “toughness”

• When to quit earlier and still be taken seriously

• How to convert pain signals into smarter pivots

• How to build resilience that scales with age and ambition

• How to turn less grind into more profit

• Is David Goggins‑style grind useful—or reckless—for entrepreneurs?

• What’s the ROI of quitting before you break?

• How do you separate ego from legitimate endurance?

• Can you lead teams without glorifying sleepless martyrdom?

Have you ever been ghosted? Are you guilty of ghosting?

In this episode of King Moves, Ethan and Justin call out the silent killer of business momentum: lack of responsiveness.

Your ability—or failure—to reply sends a message louder than your words. It’s not just about missed messages; it’s about missed respect, missed opportunities, and missed growth.

Responsiveness is polite and it’s powerful.

When you ignore, delay, or disappear after promising to follow up, you’re telling people exactly how reliable you are. Ethan shares why he sees communication delays as red flags, and Justin explains how to train people on what to expect from you.

This episode is a wake-up call for anyone who wants to protect their brand, reputation, and relationships.

What you will learn in this episode:

• How to use responsiveness as a signal of your responsibility

• How to “train” people in how to communicate with you

• How to avoid becoming the bottleneck in collaborations

• How to use tools or systems to handle communication overload

• How to set and manage expectations in different time zones or priorities

Questions answered:

• Does responsiveness really reflect responsibility?

• When is it okay not to reply?

• How should you manage digital boundaries and expectations?

• Should you automate your email responses?

• How do you handle working across time zones effectively?

🎧 Listen now, subscribe, and leave a review. Catch King Moves on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What do you do when life knocks you flat—and takes your identity with it?

In this brutally honest episode, Justin King opens up about his upcoming shoulder surgery and the emotional spiral of losing the physical outlet that fuels him.

But this isn’t just a personal story—it’s a wake-up call for anyone feeling stuck, sidelined, or slipping.

With Ethan’s strategic mindset coaching and reframes, the conversation transforms from self-pity to self-mastery.

This is how you take a rock bottom moment and use it as ignition.

• How to reframe a recovery period into a launchpad

• How to stay focused when your “why” feels distant

• How to use forced stillness to build something new

• How to shift from maintenance to momentum—even in a sling

• How to stop your past achievements from becoming mental traps

• How do you stay mentally strong when your body breaks down?

• Can setbacks be designed to teach you something specific?

• How do you avoid spiraling into inactivity and self-pity?

• What’s the best way to use a recovery period productively?

• How can you come back even stronger—physically and mentally?

🎧 Listen now to start your comeback story. Subscribe and leave a review to support the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Are you unknowingly making people distrust you?

In this episode of King Moves, Ethan and Justin break down three primal, often overlooked signals that can make or break how people perceive you.

From waves to handshakes to toasts, these social rituals have ancient origins—and they still influence trust today.

Whether you're navigating a boardroom, a networking event, or a late-night jog, your gestures speak before you do. Learn how to harness these signals to project confidence, warmth, and trustworthiness.

This isn’t about being polite. It’s about being intentional.

• How to instantly increase trust without saying a word

• How to make a stronger first impression in meetings and networking events

• How to avoid subtle body language mistakes that repel people

• How to use historical context to improve your modern interactions

• What's the strange connection between waves, handshakes, and toasts?

• What subconscious cues are people picking up from your body language?

• How can gestures impact personal safety and professional credibility?

• Is your fist bump building trust—or breaking it?

Listen to the full episode to learn how your smallest moves can have the biggest impact. Don’t forget to subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Do you only want the applause?

Or do you want to be the speaker they remember and rehire?

If you want to improve your public speaking and presentation skills, this is the episode you don’t want to miss.

We’re joined by our very first guest, Rich Mulholland—a master of commanding stages and captivating audiences around the world.

Rich breaks down what it really takes to build a speaking career, from storytelling and entertainment to audience connection and credibility.

He shares the behind-the-scenes of his mentorship program, Story to Stage, and why most speakers fail to stand out. Spoiler: being informative isn’t enough. You need to entertain first. And you need to be referable.

This episode will teach you how.

Here’s what we cover:

• How to borrow credibility to launch your speaking career

• Why “stages book stages” and how to use that to your advantage

• How to discover your unique twist and use it to be unforgettable

• The role of context in shaping audience perception

If you’re ready to elevate your presence and turn stages into career momentum, this conversation will give you the roadmap.

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Are you doing enough today to live long enough to live forever?

In this episode of King Moves, Ethan and Justin dive into the provocative concept of longevity escape velocity—the idea that medical advancements may soon allow you to extend your life faster than time takes it away. But this isn’t sci-fi...it’s science accelerating through AI and biotechnology, and it’s happening faster than you think.

But here's the catch: only the healthy and the wealthy may get access at first. What if the biggest threat to your future isn't your genes... but your daily choices?

Ethan shares a personal health revelation that might make you rethink your current habits. Justin raises the alarm on inequality and the dystopian possibilities of an age-divided elite.

It’s not just about living longer—it’s about who gets to.

• How to understand “longevity escape velocity” in simple terms

• How to position yourself to benefit from rapid medical advancements

• How to reset your health to “base level” and stay there

• How to think critically about inequality in future healthcare

• How to take control of the 93% of longevity that’s in your hands

• What is longevity escape velocity, and why does it matter right now?

• How is AI speeding up life-extending medical breakthroughs?

• Can anyone live to 200—or is this reserved for the elite?

• What matters more: your DNA or your daily habits?

• Would you actually want to live forever?

Make your move. Take today’s action step toward future-proofing your body and mind. Join the full conversation, subscribe, and leave a review. Find King Moves on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What’s up with the sober-curious trend? And how does it impact business, the economy, and life?

In this episode of King Moves, Ethan and Justin unpack the rising tide of sober curiosity and what it says about our evolving relationship with alcohol, identity, and connection.

From wine country tours to mocktail menus and Heineken Zero at the braai, this conversation spans cultures, continents, and consciousness.

It’s not about demonizing alcohol or glorifying abstinence—it’s about asking better questions.

What are you really reaching for when you pour that drink? Courage, connection, calm?

And what if the version of you you’re chasing was already there, waiting to be unlocked?

• How to examine your drinking habits without shame or judgment

• How to unlock authentic confidence without liquid courage

• How to handle the social cost of not drinking

• How to create meaningful connections without a buzz

• How to choose whether to drink for effect or to connect

• What’s driving the sober curious movement?

• How is declining alcohol consumption reshaping industries?

• Why are Gen Z drinking less—and what are they doing instead?

• Can choosing not to drink actually hurt your social life?

• How do you find your “sweet spot” for confidence and clarity?

Join in a conversation that spans habits, health, and human connection.

We’re not here to preach—we’re here to explore.

Whether you're a casual sipper, sober curious, or somewhere in between, this episode invites you to take a closer look at what’s really behind your choices.

Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Then share your take and let us know where you stand.