In this episode, we chat about:

• The emotional and mental process of making tough decisions.

• Joanna's experience with Yellow Co. and the lessons learned from knowing when to move on.

• The significance of self-awareness in personal and professional life.

• Practical tips for navigating transitions with grace.

• The concept of alignment and how it can guide your decisions.

Resources + Links:

Learn more about Joanna’s work, insights, and upcoming projects at joannawaterfall.com

Explore the community Joanna built and the impact it's had on female entrepreneurs at yellowco.co

Discover how Joanna is now helping creatives and entrepreneurs build beautiful email campaigns as the Head of Partnerships and Community at flodesk.com

Follow Joanna Waterfall on her social media:

• Instagram | @joannawaterfall
• LinkedIn | @joannawaterfall

Grow your brand, income, and impact!
Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this episode of Chicks Who Give a Hoot, I’m joined by Joanna Waterfall, the visionary behind Yellow Co., to explore the art of knowing when to say goodbye. Joanna shares her personal journey of navigating difficult decisions, including the challenges of stepping away from projects that no longer serve you. This conversation is packed with insights on the importance of self-awareness, the courage to let go, and the empowerment that comes from making aligned choices. Whether you’re in the midst of a transition or seeking clarity on your path, this episode offers invaluable guidance.

With over a decade of experience in branding, digital media, and as the founder of Yellow Co., Joanna Waterfall has honed a unique talent for creating impactful experiences both online and offline. She is passionate about the power of emotional connections between businesses and their audiences, and has dedicated her career to helping companies not only boost their bottom line, but also enrich the lives of their customers. Joanna's expertise has been recognized by Forbes, The Huffington Post, The Good Trade, and other notable publications. She has shared her insights at institutions including Mattel, Lululemon, and USC, among others. Recently, Joanna stepped into a brand new role at tech startup Flodesk, where she leads partnerships and community, continuing her mission to foster meaningful connections.

01:01 Meet Joanna Waterfall

04:46 Joanna’s Journey with Yellow Co.

09:34 What is Yellow Co. and Its Impact

11:54 Recognizing When It’s Time to Let Go

19:51 The Emotional Impact of Goodbye

27:30 The Role of Self-Awareness in Decision Making

32:15 Transitioning into the Next Chapter

40:26 Advice for Mindfully Wrapping Up