• Kristen Hoover Boutton Talks About Trademarks and Brand Protections that Every Business Should Have

  • Jul 6 2022
  • Duración: 26 m
  • Podcast

Kristen Hoover Boutton Talks About Trademarks and Brand Protections that Every Business Should Have Por arte de portada

Kristen Hoover Boutton Talks About Trademarks and Brand Protections that Every Business Should Have

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  • Resumen

  • This week, we are joined by Kristen Hoover Boutton, of-counsel to the firm and a Patent Attorney in McCarthy Lebit's Intellectual Property practice to discuss the importance of registering trademarks to protect the long-term value of a brand name, or other intellectual property.  In addition to sharing insight on what does and does not make a trademark registrable, Kristen explains the importance of conducting clearance searches BEFORE deciding on or launching a new brand, product, or service.  She's also got some tips and best practices for ensuring smooth transitions in the event a business decides to sell to or merge with another brand, and how those businesses can leverage the history of their brand to create value today. 

    Copyright ©2022, McCarthy Lebit Crystal & Liffman Co. LPA. All Rights Reserved

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