“The most powerful person in the room is the most vulnerable.” This quote showcases Darryl Isaacs’s most valuable technique that can set you apart from your competitors: vulnerability.

In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs, the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing.

Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies strengthened by what makes him unique: his personality. Listen to the latest episode of LAWsome to find out more about making yourself and your law firm stand out.

You can connect with Darryl on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How vulnerability makes you stand out from your competitors

• How raw emotion can improve your exposure rate to potential clients

• What affects humility will have on client connections

People don’t hire a law firm. They hire a lawyer. And what better place to showcase attorney personalities than social media?

In this episode, join LAWsome co-hosts Tanner Jones and Matt Smyers as they bring Consultwebs Brand Manager, Paige Cook, into the fold to discuss how to balance personality and professionalism on social media. Paige has been working in the social media industry for over a decade and has been with Consultwebs for five years.

She says, “Treat your online followers the same way you would if they were walking right through your law firm’s door.” Get in front of the camera to showcase the face behind the brand. Post informational videos or behind-the-scenes photos in front of the courthouse to foster a sense of relationship and community with your audience. Social media is all about being social!

Hit play on the newest LAWsome episode and start getting more from your law firm’s social posts.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/paige-cook-60b99778/ and on her company’s website here - https://www.consultwebs.com/

TLDR: In this episode, you will learn about how

• Your overall social media presence creates a lasting impression on potential clients who will remember your law firm in their time of need.

• Sharing quality, informative content builds trust and positions your law firm as an expert.

• Being on camera more often strengthens connections before potential clients reach out.

In this episode of LAWsome, cohosts Tanner Jones and Matt Smyers speak with Miami-Dade Bar executive director Bret Berlin. The Miami-Dade Bar is Florida’s largest and most active voluntary bar association. The trio explores Brett’s journey to his current role and dives into the hidden value of voluntary bar associations.

Brett shares how bar associations can and should be more than just networking hubs—they're vital spaces for community-building, leadership development, and mentorship. He discusses the shift brought on by the pandemic, highlighting the rise of smaller, more targeted events that foster deeper connections. Brett also emphasizes the need for bar associations to step up in filling mentorship and training gaps, especially for newer attorneys navigating a post-COVID landscape.

Tune in to learn how involvement in your local bar association can not only elevate your reputation but also drive business growth and lasting community impact.

You can connect with Brett on his website here - https://www.miamidadebar.org/ and his LinkedIn here - https://www.linkedin.com/in/bret-berlin-8abab7/

TLDR: In this episode, you will learn about

• Bar associations go beyond networking—they build community, mentorship, and leadership.

• Getting involved can boost your reputation, grow your practice, and support your community.