Are your competitors ranking over you in search, specifically AI overviews? In this episode, co-hosts Tanner Jones and Matt Smyers chat with David Arato, Founder of Lexicon Legal Content, to explore several strategies and tips that will improve your visibility and make your firm's content creation more efficient.

In 2009, David began writing marketing content, utilizing his background in law to develop impressive strategies. Through his experience, he has found that knowing exactly what your potential clients are looking for will put you a step ahead.

David talks about how AI can be used to make content production more efficient. To improve visibility, David talks about various strategies, like answering common client questions in your content (FAQs), giving back to the community, and predicting what your potential clients will be searching for. Listen to the latest LAWsome episode now!

You can connect with David on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How to maximize efficiency with AI

• How giving back to the community can help promote your law firm

• What methods can you use to make your law firm stand out

"The most powerful person in the room is the most vulnerable." This quote showcases Darryl Isaacs's most valuable technique that can set you apart from your competitors: vulnerability.

In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs, the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing.

Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies strengthened by what makes him unique: his personality. Listen to the latest episode of LAWsome to find out more about making yourself and your law firm stand out.

You can connect with Darryl on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How vulnerability makes you stand out from your competitors

• How raw emotion can improve your exposure rate to potential clients

• What affects humility will have on client connections

People don't hire a law firm. They hire a lawyer. And what better place to showcase attorney personalities than social media?

In this episode, join LAWsome co-hosts Tanner Jones and Matt Smyers as they bring Consultwebs Brand Manager, Paige Cook, into the fold to discuss how to balance personality and professionalism on social media. Paige has been working in the social media industry for over a decade and has been with Consultwebs for five years.

She says, "Treat your online followers the same way you would if they were walking right through your law firm's door." Get in front of the camera to showcase the face behind the brand. Post informational videos or behind-the-scenes photos in front of the courthouse to foster a sense of relationship and community with your audience. Social media is all about being social!

Hit play on the newest LAWsome episode and start getting more from your law firm's social posts.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/paige-cook-60b99778/ and on her company's website here - https://www.consultwebs.com/

TLDR: In this episode, you will learn about how

• Your overall social media presence creates a lasting impression on potential clients who will remember your law firm in their time of need.

• Sharing quality, informative content builds trust and positions your law firm as an expert.

• Being on camera more often strengthens connections before potential clients reach out.