Did you know that a fractional CMO can bring down your costs while increasing signed cases? In this episode, co-hosts Tanner Jones and Matt Smyers sit down with the co-founder and managing partner of LawFirm Fractional CMOs & S3 Growth Partners, Stuart Foster, to discuss how fractional CMOs can not only improve your numbers in signed cases but also your workload and spending.

In running a law firm, Stuart knows that there are many roles to play. He talks about how LawFirm Fractional CMOs will not only take on most of those responsibilities, but also give your firm a complete audit and evaluation, so your hard-earned money is going where it should be. He discusses what signs may be showing and when it is appropriate to hire a fractional CMO.

He also talks about his version of a funnel: the customer journey. To capture the attention of potential clients, he uses a time-based structure of how the potential clients go from not knowing you exist to becoming a client. Stuart also clarifies some common fallacies most people have about fractional CMOs, like how fractional CMOs work with current agencies that law firms have already hired.

To learn more about fractional CMOs, listen to the latest LAWsome episode today!

You can connect with Stuart on his two websites, LawFirm Fractional CMOs and S3 Growth Partners and on his LinkedIn.

TLDR: In this episode, you will learn about

• When it is appropriate to bring in a fractional CMO

• How fractional CMOs and agencies work together

• What fractional CMOs do to increase cases while decreasing costs

Are your competitors ranking over you in search, specifically AI overviews? In this episode, co-hosts Tanner Jones and Matt Smyers chat with David Arato, Founder of Lexicon Legal Content, to explore several strategies and tips that will improve your visibility and make your firm's content creation more efficient.

In 2009, David began writing marketing content, utilizing his background in law to develop impressive strategies. Through his experience, he has found that knowing exactly what your potential clients are looking for will put you a step ahead.

David talks about how AI can be used to make content production more efficient. To improve visibility, David talks about various strategies, like answering common client questions in your content (FAQs), giving back to the community, and predicting what your potential clients will be searching for. Listen to the latest LAWsome episode now!

You can connect with David on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How to maximize efficiency with AI

• How giving back to the community can help promote your law firm

• What methods can you use to make your law firm stand out

"The most powerful person in the room is the most vulnerable." This quote showcases Darryl Isaacs's most valuable technique that can set you apart from your competitors: vulnerability.

In this episode, LAWsome hosts Tanner Jones and Matt Smyers invite Darryl Isaacs, the Kentucky Hammer, to discuss how raw emotion and vulnerability can be powerful tools in marketing.

Darryl has been invested in marketing strategies since before he got out of law school. No matter where he was, he always knew how to create an instant connection. To this day, he uses strategies strengthened by what makes him unique: his personality. Listen to the latest episode of LAWsome to find out more about making yourself and your law firm stand out.

You can connect with Darryl on his website and his LinkedIn.

TLDR: In this episode, you will learn about

• How vulnerability makes you stand out from your competitors

• How raw emotion can improve your exposure rate to potential clients

• What affects humility will have on client connections