Episodios

  • E88- How Seabrook Land Company Built a Thriving, Walkable Coastal Town
    Oct 30 2025
    In this episode, Carter interviews Casey Roloff, CEO, and Jeff Gundersen, CFO, of Seabrook Land Company to explore their journey in building thriving, walkable, new urbanist communities in the Pacific Northwest. In This Episode You'll Learn: How Seabrook's team incrementally develops and finances walkable, connected, and enduring communities by leveraging pre-sales and creative capital strategies. The unique amenity approach of making the town itself the main amenity, including retail incubation techniques and fostering vibrant town centers. Strategies for integrating "missing middle" housing typologies to support affordability and socioeconomic diversity within a planned neighborhood. The critical role of on-site hospitality, community governance, and long-term investment in delivering a cohesive homeowner and guest experience. Key lessons learned from decades of development, including Seabrook's biggest surprises, planning and entitlement challenges, and the value of building communities for all generations. Show Notes E – casey@seabrookwa.com E – jeff@seabrookwa.com W – www.seabrookwa.com Plus: Whenever you're ready here are 4 ways Launch can help you with your project: Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency. Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160 Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors
    Más Menos
    1 h y 2 m
  • E87- Interview with Geoff Woods: The AI Driven Leader
    Oct 16 2025
    In this episode, Carter sits down with Geoff Woods, founder of AI Leadership and author of The AI Driven Leader, for a transformative conversation on the future of leadership in an AI-powered world. Geoff shares actionable insights from his journey and unique frameworks for maximizing value in organizations of any size. In This Episode You'll Learn: • The mindset and habits of an AI-driven leader, and why adopting AI is more about people than technology. • How to use the CRIT framework (Context, Role, Interview, Task) to ask better questions of AI and drive strategic value. • Ways AI transforms productivity, operations, and customer value — the only three value levers in any company. • How to build a custom AI "board" to identify blind spots and accelerate business growth, including practical use cases from real companies. • Why companies that delay AI adoption risk compounding disadvantages, and the immediate steps leaders can take to build momentum today. Show NotesE – gw@aileadeship.com W - www.aileadership.com The AI-Driven Leader Podcast - https://podcasts.apple.com/us/podcast/the-ai-driven-leader/id1723615439 The AI Driven Leader (Book) - www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DDDJ8P2S/ref=zg_bs_g_280291_d_sccl_1/146-2882342-9231738?isALC=true Plus: Whenever you're ready here are 4 ways Launch can help you with your project: Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency. Complimentary Offers for Land to Lots™ ListenersComplimentary Land to Lots book: https://www.launch-mpc.com/offer Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160 Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors
    Más Menos
    47 m
  • E86- The Active Adult Market with Jeff McQueen of Shea Homes
    Oct 2 2025

    In this episode of the Land to Lots™️ Podcast, Carter Froelich sits down with Jeff McQueen, President of Shea Homes Active Lifestyle Communities, to explore the evolution of the active adult housing market.

    As the co-founder of the Trilogy® division, Jeff has helped shape age-qualified communities in eight states — bringing together innovative home designs, lifestyle branding, wellness-driven amenities and creating social bonds with the Trilogy residents. Jeff shares what's working, what's changing, and how Shea is growing their brand in a market that continues to grow in both demand and complexity.

    In this episode, you'll learn:

    • What defines an "active adult" community — and how that definition is changing

    • How Trilogy® balances lifestyle branding with affordability and long-term relevance

    • The role of special taxing districts in financing active adult infrastructure

    • How the impact of sticky interest rates are affecting sales

    • The evolving nature of resort amenities, and soft programming in Trilogy® communities

    Jeff McQueen – President, Shea Homes Active Lifestyle Communities

    E – jeff.mcqueen@sheahomes.com

    W - https://www.sheahomes.com/trilogy

    Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

    1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
    2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
    3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
    4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors

    Más Menos
    48 m
  • E85- Interview with Carson Bise of TischlerBise
    Sep 18 2025

    In this episode of the Land to Lots Podcast, Carter Froelich welcomes Carson Bise, President of TischlerBise — a leading fiscal, economic, and infrastructure finance consulting firm — to unpack the complex world of development impact fees.

    With decades of experience preparing fee studies for jurisdictions across the U.S., Carson shares his unique perspective on how impact fees are evolving, the infrastructure challenges facing municipalities, and how the public and private sectors can better collaborate to fund growth responsibly.

    In this episode, you'll learn:

    • Where development impact fees are headed over the next decade

    • The three biggest challenges jurisdictions face in funding infrastructure

    • Why alignment around levels of service remains a sticking point between public and private sectors

    • How CFDs, MUDs, and other special districts can complement impact fee funding

    • The potential ripple effects of the Sheetz v. El Dorado County Supreme Court decision

    • What most firms miss when preparing impact fee studies — and how to do it right

    Show Notes
    Carson Bise Contact Information
    O – (301) 320-6900 ext. 12
    E – carson@tischlerbise.com
    W – www.tishlerbise.com

    Sheetz vs. El Dorado County
    Southern Arizona HBA vs. Town of Marana

    Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

    1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
    2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
    3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
    4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors

    Más Menos
    55 m
  • E84- Interview with Warren Krug and Carl Perrone of Brookfield Residential Part 2
    Sep 4 2025

    Carter continues his conversation with Brookfield Residential's Warren Krug, Executive Vice President & Chief Investment Officer and Carl Perrone, Senior Vice President of Investments as they provide a glimpse behind the current into the workings and strategies of Brookfield Residential's three-legged North American development strategy.

    In this episode you'll learn:

    • Warren and Carl key responsibilities and the challenges they face a leading large, multi-market operations.
    • A deep dive into recent joint ventures with North American Sekisui House (NASH) and The Kolter Group, including the decision-making process behind organic growth versus partnerships.
    • How geographic diversification across the US helps hedge regional slowdowns and broader market cycles.
    • The key criteria for new acquisitions or partnerships.
    • Obstacles and opportunities in the current MPC market.

    Show Notes

    Contact Information
    Warren Krug
    O – (905) 948-4734
    E - warren.krug@brookfieldrp.com

    Carl Perrone
    O – (602) 903-7514
    M – (602) 349-6244
    E - carl.perrone@brookfieldrp.com

    Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

    1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
    2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
    3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
    4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors

    Más Menos
    25 m
  • E83- Interview with Warren Krug and Carl Perrone of Brookfield Residential
    Aug 21 2025

    In this episode, Brookfield Residential's Warren Krug, Executive Vice President & Chief Investment Officer and Carl Perrone, Senior Vice President of Investments provide a glimpse behind the current into the workings and strategies of Brookfield Residential's three-legged North American development strategy.

    In this episode you'll learn:

    • Warren and Carl key responsibilities and the challenges they face a leading large, multi-market operations.
    • A deep dive into recent joint ventures with North American Sekisui House (NASH) and The Kolter Group, including the decision-making process behind organic growth versus partnerships.
    • How geographic diversification across the US helps hedge regional slowdowns and broader market cycles.
    • The key criteria for new acquisitions or partnerships.
    • Obstacles and opportunities in the current MPC market.

    Show Notes

    Contact Information
    Warren Krug
    O – (905) 948-4734
    E - warren.krug@brookfieldrp.com

    Carl Perrone
    O – (602) 903-7514
    M – (602) 349-6244
    E - carl.perrone@brookfieldrp.com

    Plus: Whenever you're ready here are 4 ways Launch can help you with your project:

    1. Prepare a Special Tax District Bond Analysis for your Project – If you have a projects in AZ, CA, CO, ID, NC, NM, SC, TN, TX, UT, WA contact Carter Froelich (ADD MY EMAIL LINK) and have Launch prepare an initial bond analysis for your project.
    2. Add Favorable Financing Language to Annexation and/or Development Agreements – Create certainty and flexibility related to your project's infrastructure financing by having Launch professionals prepare handcrafted favorable financing language for inclusion in your Annexation and/or Development Agreement.
    3. Perform The RED Analysis™ on your Project – We have developed a unique process at Launch called The RED Analysis™ in which we perform a diagnostic review of your project to determine possible ways to Reduce, Eliminate and Defer infrastructure construction costs in order to enhance project returns.
    4. Track Your Reimbursable Costs Utilizing The Launch Reimbursement System™ ("LRS") – Never lose track of your district eligible reimbursable costs and have Launch manage your district's costs reimbursement tracking, preparation of electronic reimbursement submittal packages and processing of your reimbursement requests with the district, jurisdiction and/or agency.

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability Land to Lots™ is a registered trademark of Launch Development Finance Advisors

    Más Menos
    27 m
  • E82- How to Maximize Land Value with Land Residual Analysis — Part 2
    Aug 7 2025

    In Part 2 of this two-part series, Carter Froelich begins delving into the concepts of land residual valuations and what levers can be pulled to increase land residual values.

    n this two-part series of the Land to Lots™ Podcast, Carter Froelich walks through the fundamentals of Land Residual Analysis — the critical tool developers use to determine the maximum price they can pay for land while still achieving their required returns.

    In these episodes, you'll learn:

    What is a land residual analysis
    How to apply Land Residual Analysis to guide land acquisition decisions
    Strategies to increase land value through entitlements, special district financing, and impact fee credits
    The RED Analysis™: A framework to Reduce, Eliminate, and Defer infrastructure costs
    How proper documentation can strengthen buyer confidence

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Get all the shownotes here
    Learn more about Launch Development Finance Advisors
    Connect with Carter Froelich
    Connect With Launch Development Finance Advisors

    Carter Froelich – 480-828-9555 / carter@launch-dfa.com

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

    Más Menos
    45 m
  • E81- How to Maximize Land Value with Land Residual Analysis — Part 1
    Jul 24 2025

    In Part 1 of this two-part series, Carter Froelich begins delving into the concepts of land residual valuations and what levers can be pulled to increase land residual values.

    n this two-part series of the Land to Lots™ Podcast, Carter Froelich walks through the fundamentals of Land Residual Analysis — the critical tool developers use to determine the maximum price they can pay for land while still achieving their required returns.

    In these episodes, you'll learn:

    What is a land residual analysis
    How to apply Land Residual Analysis to guide land acquisition decisions
    Strategies to increase land value through entitlements, special district financing, and impact fee credits
    The RED Analysis™: A framework to Reduce, Eliminate, and Defer infrastructure costs
    How proper documentation can strengthen buyer confidence

    Complimentary Offers for Land to Lots™ Listeners
    Complimentary Land to Lots book: https://www.launch-mpc.com/offer
    Complimentary Bond Sizing Analysis: https://form.jotform.com/231376408765160

    Get all the shownotes here
    Learn more about Launch Development Finance Advisors
    Connect with Carter Froelich
    Connect With Launch Development Finance Advisors

    Carter Froelich – 480-828-9555 / carter@launch-dfa.com

    Carter Froelich hosts the Land to Lots™ podcast powered by Launch Development Finance Advisors. Carter shares how he and his team help their clients finance infrastructure, reduce costs, and mitigate risks all with the goal of enhancing project profitability.

    Más Menos
    19 m