Episodios

  • 236: Stop Trying to Be Everywhere: Do This Instead

    236: Stop Trying to Be Everywhere: Do This Instead
    Dec 19 2025
    Feeling like you’re supposed to be everywhere online? Instagram. TikTok. Facebook. Pinterest. YouTube. Threads. It’s exhausting. And for subscription box owners who are already sourcing products, packing boxes, fulfilling orders, and serving customers, it’s simply not realistic. In this week’s Friday Fuel episode of the Launch Your Box Podcast, we’re talking about why trying to “be everywhere” is burning you out and how choosing two primary marketing channels plus email can simplify your strategy, free your time, and help you show up with more clarity and consistency. The Mental Load of “Being Everywhere” Most subscription box owners aren’t just creating content, they’re juggling every part of their business. When you’re told you must be on every platform, it adds guilt, pressure, and overwhelm. Remember: You’re building a subscription box, not applying to be a full-time influencer. Trying to chase every social media trend only spreads your energy thin and keeps you from showing up the way your audience needs you to. Start with Momentum Before you add anything new, look at what’s already working. Are you consistently active on Instagram? Does your Facebook group get good engagement? Do your Pinterest pins get clicks? Are your Stories getting replies? You don’t need to reinvent the wheel. Build on what already has traction.Momentum is one of the most valuable assets in your business. Don’t ignore it to chase something shiny and new. The 2 Channels plus Email Formula Here’s your simple focus formula: Choose 2 Primary Marketing Channels Add Email Marketing Every Week Pick your channels based on: Where your audience already spends time Where you can show up with consistency What feels natural for you to maintain Your mix might look like: Instagram Reels & Facebook Lives Pinterest & Blog posts TikTok & Instagram Stories But no matter what you choose, email is non-negotiable. Your email list is the only audience you own, and it drives launches, waitlist signups, and sales. If a social post flops, nobody sees it.But when you send an email? It lands in inboxes. That’s powerful. Build a Repeatable Routine First Most subscription box owners don’t need more platforms. They need more consistency. Before asking “Where else should I be?”, ask: “Am I showing up consistently here?” “Does my audience know when to expect me?” “Have I built my content muscle yet?” Nail your routine on two channels plus email first. Then you can repurpose or expand once it feels easy. Action Steps Audit your energy and results: What’s working? What’s draining you? Choose your 2 primary channels and commit to them for the next 90 days. Send a weekly email (even a short one). Build the habit. Don’t add more until you’ve built consistency where you already are. You don’t need to be everywhere. You just need to be where it matters consistently. Join me for this episode and find out why doing less can actually help you grow more. Two channels. Plus email. That’s it. And I’ll show you how to make it work. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 m
  • 235: Is Your Messaging Costing You Subscribers?

    235: Is Your Messaging Costing You Subscribers?
    Dec 17 2025
    For many subscription box owners, the silent killer of conversions isn’t a lack of traffic, it’s unclear messaging. Your box might be beautifully curated and full of value, but if visitors can’t understand what it is, who it’s for, and why it matters in 10 seconds or less, they’re leaving. In this episode, Sarah breaks down exactly what strong subscription box messaging looks like, where most subscription box owners go wrong, and how to improve your message across your entire customer journey. Messaging isn’t just your homepage headline. It’s the story you’re telling everywhere: on your sales page, product listing, Instagram bio, emails, checkout page, even your cancellation flow. You understand your subscription box because you live in it, but your customer doesn’t. Clarity must come first. The 3 Core Elements Every Message Must Include Who is it for? What do they get? Why does it matter? 10 Common Messaging Mistakes 1. Messaging That Is Too Vague or Generic 2. Only Listing Features, Not Benefits 3. Trying to Appeal to Everyone 4. Unclear or Missing Homepage Headline 5. Sales Page Lacks Structure or Detail 6. Misaligned Visuals 7. Weak CTA Language 8. Assuming People Already Know What Your Subscription Box Is 9. No Emotional Connection or Transformation 10. Inconsistent Messaging Across Platforms Conduct an audit to evaluate your own message. Look at your: Homepage (especially above the fold) Sales page Product page Instagram bio About page Checkout flow Emails - especially your welcome sequence Subscription confirmation and cancellation flow By the end, you’ll know exactly where your message is strong, and where it’s confusing your customer. 5 Action Steps to Improve Your Messaging This Week Rewrite your homepage header Add hooks to your sales page headings Strengthen your product page with specifics and visuals Create a simple voice guide for consistency Get outside feedback from someone who isn’t familiar with your box Great messaging isn’t about being clever. It’s about being clear. If your ideal customer can land on your page and instantly think, “Oh, this is for me,” you’ve done your job. Listen to this episode to learn the 3 parts of strong messaging, the 10 mistakes that cost you subscribers, and the simple steps you can take this week to improve your conversions. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    27 m
  • What’s Really Holding You Back? (And Why You’re More Consistent Than You Think)

    What’s Really Holding You Back? (And Why You’re More Consistent Than You Think)
    Dec 12 2025
    Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business? I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses ever reach a million dollars in revenue. That number stopped me in my tracks. And it got me thinking about why so many subscription box businesses stall out before they ever really start. Inside this episode, I’m walking you through the four barriers that are actually holding you back, and the simple shift that can move you forward starting today. Get honest about what’s actually distracting you. Stop chasing new strategies and start following the roadmap you already have. Take back control of your numbers, including your profit margin. Rethink the story you’ve been telling yourself about consistency. Here’s the truth: You’re already consistent. You just haven’t chosen to be consistent in your business. Yet. And that changes now. Ask yourself: What’s distracting me from growing my business? Which of the 4 barriers is holding me back? What’s ONE thing I can do every day for the next 7 days to show up differently? You don’t need a 10-step plan. You need one simple action, on repeat. Listen now and let’s make that shift together. Because million-dollar momentum doesn’t start with a perfect plan. It starts with showing up. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    11 m
  • Using Mystery Boxes to Reduce Inventory Before Year End

    Using Mystery Boxes to Reduce Inventory Before Year End
    Dec 10 2025
    “Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything. Whether you made a bad buy (been there), overbought for your subscription box (yep, been there, too), or you’ve just had a slower year than last year and need to move some product quickly, Mystery Boxes are a great strategy. The goal is to get your money back. Don’t focus on making a large profit or even a profit at all. Focus on getting the cash you spent on the items back in your bank account and getting space back on your shelves. The excitement of a Mystery Box is not knowing what’s inside! Mix items from past subscription boxes with items never in boxes. Make subscribers aware they might receive something they already have. These are not curated experiences like your subscription box. They are filled with items at a great value. Create different price points. Choose different size boxes, fill them up, and price them. These Mystery Boxes won’t all be the same. If you have 20 of one item and 30 of another, you can still make 50 boxes. Just make sure the items you’re putting in the boxes have a similar size and value. Get excited about these Mystery Boxes and start teasing your audience about a week before you’ll start selling them. Go LIVE, let your audience see how excited you are, and show them one of the boxes and how FULL it is! Talk about the value! Do you have inventory you need to liquidate? It’s time to let go of old product and start fresh in the new year. Join me for this episode to learn how to create your own Mystery Boxes and start liquidating! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!
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    23 m
  • Too Many Ideas? Here's How to Pick ONE Box to Launch

    Too Many Ideas? Here's How to Pick ONE Box to Launch
    Dec 5 2025
    Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at⁠ 6in60workshop.com⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    10 m
  • Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle

    Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle
    Dec 3 2025
    Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle. Emily is creative and fun and loves to give gifts. She doesn’t just “give” gifts, though - she presents them in a way that makes them seem personal and extra special. Emily is passionate about gift-giving and adding the special touches that take a gift and turn it into an experience for the recipient. When Emily first started her business, she was creating all the things. She and I share a love for monograms and she was creating and monogramming products for her many customers. But she quickly found that creating the same item over and over again didn’t bring her joy. When she examined what she loved about her business, she realized what she really loved was designing gift tags for people to give the items she made as gifts. So Emily decided to focus on just that. Gift tags. She started a digital subscription where subscribers receive a digital file with that month’s designs and print them themselves. How easy is that?! No printing, no packing, no shipping. Emily’s workload is the same whether she has 10 subscribers or hundreds. Emily soon realized that some of her subscribers wanted to receive the gift tags already printed and ready to go. They wanted her to make things even easier and more convenient for them. She was happy to oblige and started another version of her subscription. For these subscribers, Emilly prints the physical gift tags and ships them - just the tags - to her subscribers. Still simple and easy to fulfill. Because Emily likes to serve her audience, she recently added another subscription. This one is more custom, more personalized, and more labor-intensive. And yes, it involves monograms. But Emily loves it and so do her subscribers. And she is careful not to take on more subscribers than she can comfortably handle. When Emily started her first subscription, she had 37 subscribers. That number has grown to more than 500 subscribers. 500 people who receive gift tags designed by Emily every month. Gift tags. How simple is that? Emily’s advice to anyone thinking about starting a subscription box? Just start. Develop your idea, create a landing page, grow your email list and social media followers, and just start. She promises it will be worth it. Join me for this episode and learn how Emily found subscription box success by focusing on what she loves to do and keeping things simple. Find and follow Emily: ⁠The Polka Dot Poodle on Instagram⁠ ⁠The Polka Dot Poodle on Facebook ⁠ ⁠The Polka Dot Poodle Website⁠ Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    26 m
  • 234: How to Use Your Existing Subscribers to Make More Sales This Week

    234: How to Use Your Existing Subscribers to Make More Sales This Week
    Nov 28 2025
    If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you. One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes. Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month. Inside this Friday Fuel episode, I’m sharing three simple, practical ways to generate extra revenue using the subscribers you already have. No launch, no ad budget, and no extra overhead required. 1. Add a Simple Upsell Before Renewal A few days before renewal, give your subscribers a chance to add something special to their next box. Keep it easy, keep it relevant, and make sure it fits inside the box they're already getting. Some ideas: A coordinating item A seasonal exclusive A “mystery upgrade” A subscriber-only item pulled from your shop Promote it with a quick email: “Want to add this to your next box?” “Just for subscribers. Add this before your box ships!” Why does it work? They’re already expecting a charge. This simply gives them a fun, low-barrier way to get more of what they love while increasing your average revenue per subscriber. 2. Give Subscribers Access to Past Boxes If you’ve been in business for a while, you likely have leftover past boxes. They’re valuable… but only if people know they exist. Turn them into a subscriber-only vault. What to include: Boxes from recent months or seasons Limited leftovers from special editions Any extras you never publicly sold How to promote it: “Missed this one? Here’s your chance.” “Subscriber exclusive: Shop past boxes before they’re gone.” Why does it work? Subscribers know the value of your boxes. If they missed one - or want to gift one - this becomes an easy yes for them and fast revenue for you. 3. Offer a Subscriber-Only Promo or Perk Subscribers love feeling like insiders. When you give them access no one else gets, they respond. Offer them: Early access to a new collection or seasonal drop A subscriber-only limited-quantity item A special discount code for the week (ex: 15% off shopwide) Say things like: “You get first dibs just for being a subscriber.” “This week only: shop exclusive and save!” Why does it work? Exclusive perks drive loyalty, encourage extra browsing, and often lead to bonus sales from people who are already your best buyers. You don’t need a full blown launch to make more money. And you don’t need new customers. You just need to give your current subscribers more opportunities to say yes. Join me for this Friday Fuel Episode and walk away with practical ideas you can use to make more sales this week - no launch or new audience required. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 m
  • Why You Should Start A T-Shirt Subscription

    Why You Should Start A T-Shirt Subscription
    Nov 26 2025
    I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a t-shirt subscription. 1. A T-shirt subscription has low start-up costs compared to other products. T-shirts range from $2-$7. Printing can be done in-house or outsourced. There is no need for expensive boxes - t-shirts can be shipped in poly mailers. 2. T-shirts are a wardrobe staple. Everyone wears t-shirts. T-shirts are consumable - they are used (worn) for a while and then replaced. T-shirts can be dressed up or worn casually. 3. T-shirt subscriptions can be seasonal/holiday/theme-based. Any niche can have a t-shirt subscription. Launch Your Box member t-shirt subscriptions include: Career-focused tees Inspirational/self-care tees Tees for artists/crafters Snarky tees Animal/pet-themed tees 4. T-shirt subscriptions provide recurring revenue and recurring brand exposure. A t-shirt subscription is a consistent source of recurring revenue. A t-shirt subscription can provide opportunities for recurring brand exposure. Add your label or brand to every design. Build customer loyalty and commitment by consistently delivering quality t-shirts and designs. 5. T-shirt subscriptions foster a sense of community which can result in: Increased loyalty Higher engagement Higher lifetime value (LTV) and retention rates 6. T-shirt subscriptions are more affordable and accessible than many other subscriptions. A t-shirt subscription can be a successful, standalone subscription. It can also be a complement to your existing subscription box. Mine started as a complement to my Monogram Box when my subscribers asked for more t-shirts! I’ve seen great success with my own t-shirt subscriptions and have helped SO MANY members of Launch Your Box build thriving t-shirt subscriptions. I’m well-known for my extensive knowledge of all things t-shirt. So much so that my students and peers have been asking for a standalone t-shirt subscription course for quite a while. My team and I have spent the last several months working on this course. ⁠How to Start a T-Shirt Subscription⁠ covers everything you need to know in 12 video lessons full of actionable steps, worksheets, and special bonuses. It’s the perfect way to get all your t-shirt subscription questions answered and get your t-shirt subscription started NOW! Learn more about⁠ How to Start a T-Shirt Subscription⁠. Join me for this episode as I share my own t-shirt subscription experience and all the reasons you should start a t-shirt subscription. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    14 m