Episodios

  • 234: How to Use Your Existing Subscribers to Make More Sales This Week

    234: How to Use Your Existing Subscribers to Make More Sales This Week
    Nov 28 2025
    If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you. One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes. Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month. Inside this Friday Fuel episode, I’m sharing three simple, practical ways to generate extra revenue using the subscribers you already have. No launch, no ad budget, and no extra overhead required. 1. Add a Simple Upsell Before Renewal A few days before renewal, give your subscribers a chance to add something special to their next box. Keep it easy, keep it relevant, and make sure it fits inside the box they're already getting. Some ideas: A coordinating item A seasonal exclusive A “mystery upgrade” A subscriber-only item pulled from your shop Promote it with a quick email: “Want to add this to your next box?” “Just for subscribers. Add this before your box ships!” Why does it work? They’re already expecting a charge. This simply gives them a fun, low-barrier way to get more of what they love while increasing your average revenue per subscriber. 2. Give Subscribers Access to Past Boxes If you’ve been in business for a while, you likely have leftover past boxes. They’re valuable… but only if people know they exist. Turn them into a subscriber-only vault. What to include: Boxes from recent months or seasons Limited leftovers from special editions Any extras you never publicly sold How to promote it: “Missed this one? Here’s your chance.” “Subscriber exclusive: Shop past boxes before they’re gone.” Why does it work? Subscribers know the value of your boxes. If they missed one - or want to gift one - this becomes an easy yes for them and fast revenue for you. 3. Offer a Subscriber-Only Promo or Perk Subscribers love feeling like insiders. When you give them access no one else gets, they respond. Offer them: Early access to a new collection or seasonal drop A subscriber-only limited-quantity item A special discount code for the week (ex: 15% off shopwide) Say things like: “You get first dibs just for being a subscriber.” “This week only: shop exclusive and save!” Why does it work? Exclusive perks drive loyalty, encourage extra browsing, and often lead to bonus sales from people who are already your best buyers. You don’t need a full blown launch to make more money. And you don’t need new customers. You just need to give your current subscribers more opportunities to say yes. Join me for this Friday Fuel Episode and walk away with practical ideas you can use to make more sales this week - no launch or new audience required. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    10 m
  • Why You Should Start A T-Shirt Subscription

    Why You Should Start A T-Shirt Subscription
    Nov 26 2025
    I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a t-shirt subscription. 1. A T-shirt subscription has low start-up costs compared to other products. T-shirts range from $2-$7. Printing can be done in-house or outsourced. There is no need for expensive boxes - t-shirts can be shipped in poly mailers. 2. T-shirts are a wardrobe staple. Everyone wears t-shirts. T-shirts are consumable - they are used (worn) for a while and then replaced. T-shirts can be dressed up or worn casually. 3. T-shirt subscriptions can be seasonal/holiday/theme-based. Any niche can have a t-shirt subscription. Launch Your Box member t-shirt subscriptions include: Career-focused tees Inspirational/self-care tees Tees for artists/crafters Snarky tees Animal/pet-themed tees 4. T-shirt subscriptions provide recurring revenue and recurring brand exposure. A t-shirt subscription is a consistent source of recurring revenue. A t-shirt subscription can provide opportunities for recurring brand exposure. Add your label or brand to every design. Build customer loyalty and commitment by consistently delivering quality t-shirts and designs. 5. T-shirt subscriptions foster a sense of community which can result in: Increased loyalty Higher engagement Higher lifetime value (LTV) and retention rates 6. T-shirt subscriptions are more affordable and accessible than many other subscriptions. A t-shirt subscription can be a successful, standalone subscription. It can also be a complement to your existing subscription box. Mine started as a complement to my Monogram Box when my subscribers asked for more t-shirts! I’ve seen great success with my own t-shirt subscriptions and have helped SO MANY members of Launch Your Box build thriving t-shirt subscriptions. I’m well-known for my extensive knowledge of all things t-shirt. So much so that my students and peers have been asking for a standalone t-shirt subscription course for quite a while. My team and I have spent the last several months working on this course. ⁠How to Start a T-Shirt Subscription⁠ covers everything you need to know in 12 video lessons full of actionable steps, worksheets, and special bonuses. It’s the perfect way to get all your t-shirt subscription questions answered and get your t-shirt subscription started NOW! Learn more about⁠ How to Start a T-Shirt Subscription⁠. Join me for this episode as I share my own t-shirt subscription experience and all the reasons you should start a t-shirt subscription. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    14 m
  • 233: Last Minute Sales? Try These 3 Fast Cash Injection Ideas

    233: Last Minute Sales? Try These 3 Fast Cash Injection Ideas
    Nov 21 2025
    Need cash fast? You’re not alone. Whether sales have slowed, you’re sitting on extra inventory, or you just want to give your bank account a boost before the weekend, this episode is packed with three simple, scrappy ways to generate quick revenue, without overcomplicating a thing. 1 - Run a 24- to 48-hour Flash SaleCreate urgency around one irresistible offer. Think: past boxes, seasonal items, or customer favorites. Keep it simple: one offer, one deadline, and plenty of promotion. 2 - Offer a Gift with PurchaseInstead of discounting, add value. Use leftover inventory as a limited-time bonus. Frame it as a surprise treat for the first 25 orders or for anyone who subscribes this weekend. 3 - Bundle Up Your LeftoversTurn old inventory into a new product (and revenue). Combine 3-5 items into a mystery or “surprise goodie box.” Make it limited - “this weekend only” or “limited quantities available.” Price it to move and make it limited. You’ll clear space and make money fast. Key takeaways Keep the offer simple. Add urgency and deadlines. Promote multiple times! Most importantly? Just do it. Set a timer. Pick an idea. And launch it today. Fast cash comes from fast decisions. So stop overthinking and start selling. Take Action Pick one of these ideas and make it live today. Flash Sale, Gift with Purchase, or Bundle, whichever fits your business best. You don’t need a new product or a fancy campaign. You just need to start. You’ve got products. You’ve got followers. Now it’s time to turn them into fast cash. Join me for this short Friday Fuel episode for three tried-and-true ways to boost revenue this weekend. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website
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    10 m
  • 5 Ways to Reduce Small Business Overwhelm

    5 Ways to Reduce Small Business Overwhelm
    Nov 19 2025
    If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted to something because of stress in another part of your life? So many business owners operate in a constant state of overwhelm. But it doesn’t have to be that way. In this episode, I’m walking you through five things you can do to help reduce your overwhelm so you can thrive instead of just surviving. 1. Time Management - There will never be enough hours in the day to get everything done. How we manage our time is crucial to reducing overwhelm. Get more done by: Identifying high-priority tasks. Time blocking those tasks. Removing distractions. Using a timer to stay focused. 2. Hiring, Outsourcing, Delegating - you can’t keep doing business alone. This means knowing when it’s time to: Hire Outsource Delegate 3. Setting Realistic Goals and Timelines - entrepreneurs are guilty of always thinking we can get more done in a set amount of time than we actually can. Be honest with yourself. Plan only ONE big rock per quarter. (detailed in my Strategic Yearly Planning Workshop - linked below) 4. Getting Support - feeling supported makes a huge difference to the amount of overwhelm you feel. How can your team support you? How can your spouse support you? How can your children support you? How can your friends and family support you? Seek out other support - housekeeper, grocery deliveries, etc. 5. Self-care - you need to take time for yourself. Don’t feel guilty about it. Plan self-care time - put it on your calendar. Make time to spend with friends and family. Start with one of these items and build it into your routine. Then layer in another. And another. Stop operating in fight or flight mode. Your health and the health of your business depend on it! Join me for this episode and learn five things you can do to tackle overwhelm in your subscription box business. Take my ⁠Strategic Yearly Planning Workshop⁠. Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠ Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!
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    31 m
  • 232: Want to Show Up More Online? Steal My Weekly Live & Email Plan

    232: Want to Show Up More Online? Steal My Weekly Live & Email Plan
    Nov 14 2025
    Ever tell yourself, “I know I should show up online more…” and then somehow, the week slips away and you didn’t? You’re not alone. Showing up online doesn’t have to feel overwhelming or depend on daily bursts of inspiration. You just need a simple system you can repeat week after week. In this Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through the exact rhythm I use to stay consistent across live video, email, and social media, without overthinking it. You can steal it, tweak it, or make it your own. Step 1: Choose Your Weekly Anchor Consistency starts with one non-negotiable: a set day and time for your LIVE.For me, it’s Thursday at 9 a.m. every single week. That’s my anchor. It’s on the calendar, it never moves, and it keeps me accountable. My audience knows when to expect me, and I always know when I’m showing up. If your plan is “I’ll go LIVE sometime this week,” chances are you won’t.Pick your day, pick your time, and treat it like an important appointment (because it is). Step 2: Turn One LIVE into Days of Content Right after your LIVE, before you clean up or move on, take a few quick photos of yourself with the products you featured. You’re already camera-ready and the setup is done. Those images become instant marketing gold: Add one to a same-day recap email linking to the replay, Use another in a next-day email highlighting one or two featured products, Sprinkle the rest across your social media posts for the next few days. This rhythm means you’re never starting from scratch. Step 3: Stretch It Over Three Days of Posts We repurpose that Thursday LIVE for three more days of content:Day 1: Product flat-lay or styled shotDay 2: Reel or clip from the LIVEDay 3: Lifestyle photo or testimonial that ties in Same message. Different formats. Maximum visibility. When you build this kind of routine, you’ll never again wonder, “What should I post this week?” Step 4: Why This System Works This weekly rhythm keeps you top of mind and builds trust. The LIVE keeps you visible. The emails deepen connection and drive sales. The posts give your audience multiple chances to see, comment, and buy. You’re no longer chasing content. Instead, you’re running a system. Take Action Start this week: Pick your LIVE day + time. Go LIVE. Send a recap email. Post follow-up content for three days. That’s it. You’ll be amazed how quickly consistency turns into momentum. Join me for this episode to discover how one weekly LIVE and two quick emails can create days of content, connection, and confidence. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    12 m
  • Holiday Shipping Hacks: Surviving the 4th Quarter

    Holiday Shipping Hacks: Surviving the 4th Quarter
    Nov 12 2025
    It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! Prep Packing & Shipping Supplies Early Audit your packing and shipping supplies now: tape, labels, boxes, poly mailers, filler. Order enough to get you through December. Plan for the unexpected. Establish a dedicated storage space for your extra supplies so your team knows exactly where to find what they need. Optimize Fulfillment by Prepacking, Prepping, and Batch Packing Pre-pack items that will be sold together, like holiday bundles or Black Friday specials. Reduce friction, eliminate unnecessary steps, and gain efficiency Implement batch packing by processing similar orders together for a smoother, faster workflow. Research Shipping Carrier Cut-off Dates & Have Options Research carrier cut-off dates and set your own Christmas shipping cut-offs well in advance. Overcommunicate! Post these cut-off dates visibly in your social media headers, on your website, and in emails. Stay flexible and ready to adjust by having multiple shipping options. Maintain open communication with your drivers to help manage any unexpected delays. Be Prepared for Increased Customer Service Volume Expect an increase in customer service inquiries and be transparent with customers about shipping timelines and potential delays. Have a contingency plan in place to deal with lost packages, including a policy for replacements or refunds. The holiday rush can be chaotic, but with these tips, you’ll feel more prepared than ever to tackle Q4. Have a shipping manager or team? Have them listen to this episode to boost efficiency and reduce holiday chaos in your shop! Join me for this episode where I share fulfillment & shipping strategies to help subscription box owners and product-based businesses navigate the busiest, craziest time of year - the 4th quarter. Grab your coffee (or something stronger!) and let’s dive in! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!
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    25 m
  • 231: 30 Days of Content From ONE Subscription Box

    231: 30 Days of Content From ONE Subscription Box
    Nov 7 2025
    Do you ever sit down, open Facebook or Instagram, and think, “I have no idea what to post today”? You’re not alone. Every subscription box owner has those days. I have good news. If you’re shipping a box every month, your content is already in your hands. Literally. One box = 30 days of content. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through exactly how to turn a single subscription box into an entire month of posts, emails, and videos. And how to batch it all in a single day. Shift Your Mindset: You Already Have the Content Before we jump into ideas, let’s change the way you think about content. Instead of asking: “What should I post today?”... Start asking: “How can I talk about this one box in different ways that connect with my audience?” You’ve already spent hours curating, packing, and presenting that box. Let it work harder for you. Content doesn’t have to be new. It does have to be useful and consistent. The Breakdown: 30 Days of Content From One Subscription Box Your monthly plan, no guesswork required. Static Post Ideas (15 posts) Flat lays Product spotlights Behind-the-scenes photos Testimonials Theme graphics Polls Personal stories These visuals help your followers connect the dots between your box and the value it delivers. Email Ideas (1–2 per week) Sneak peeks Full reveals How-to guides “Last day to order” reminders Remember, your subscribers live busy lives. These emails keep your box top of mind and your waitlist full. Live Video Topics Unboxings Packing parties Styling demos Q&As. Go live, connect, and show off the passion behind your brand. Long-Form Content Ideas Blog posts like “5 Ways to Use This Month’s Box” or “Behind the Scenes: How We Chose This Theme” boost your SEO and give you evergreen content to repurpose later. Create 30 Days of Content from ONE Subscription Box… All in One Day You don’t need to create content every day. You just need one content day per month. On your next packing or reveal day, block out 2–3 hours to capture: Full-box flat lays and product close-ups You holding or packing the box Short video clips for Reels Selfies or lifestyle shots with the products From that one session, you’ll walk away with: 15+ social posts 4–6 Reels Photos for emails and blogs Visuals for stories and highlights Smart marketing that respects your time? Yes, please. Take Action Your Friday Fuel Challenge: Grab your most recent shipped box and plan your next 30 days of content. Map out the ideas, schedule the shoot, and start posting. Once you see how simple this process is, you’ll build momentum. And momentum brings in subscribers who stick around because you’re showing up consistently. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    13 m
  • 230: List Building Meets Storytelling: A No Fluff Email Strategy with Amy Porterfield

    230: List Building Meets Storytelling: A No Fluff Email Strategy with Amy Porterfield
    Nov 5 2025
    If you’ve ever felt like your email list is too small to matter or wondered what to actually say to the people on it, this episode is about to change the way you think about email marketing. I sat down with Amy Porterfield - yes, that Amy Porterfield - to talk about list building, storytelling, and staying consistent, especially when your list feels like it’s barely getting started. Amy went from working in the corporate world for Tony Robbins to becoming one of the most trusted teachers in digital marketing. She’s the creator of Digital Course Academy, host of the Online Marketing Made Easy podcast, and one of the biggest advocates for growing your business through the power of your email list. Your Email List Is Where the Magic Happens As Amy says, social media is rented land. Your email list is the only platform you truly own. If you have even one subscriber, talk to that person like you’re writing just for them. Your list will make you money over and over again, but you have to do the work to grow it. Amy’s simple steps: Get clear on who you want to serve and how you want to serve them. Create a freebie (lead magnet) that solves one small problem. Set up your CRM and get that freebie out there. Promote it often! Talk about your freebie on social media every single week. Consistency Builds Trust When I asked Amy how to keep showing up in email, her answer was simple: consistency. She sends her newsletter every Tuesday morning, no matter what. Her formula: Start with a story that connects back to the reader. Share two pieces of valuable content from others. Teach something simple and actionable. End with a personal story (and add her podcast link in the P.S.) People open emails from people they trust. And trust is built when your name keeps showing up in their inbox. Storytelling That Sells (Without Feeling Salesy) Amy shared that storytelling has become one of the most powerful tools in her emails. When people feel seen and understood, they stick around. And they buy. She often shares stories between her email and social platforms. If a story performs well in one place, she uses it in the other. Stories make your audience feel connected, and connection builds conversion. From Email Subscriber to Buyer So how do you actually move people from your list to paying customers? Keep showing up. Tell stories that build trust. Send more than one promo email - your audience needs to hear from you multiple times. Let your personality shine through every message. And if you don’t know where to start? Create a simple email template to guide you every week, and do a brain dump in a Google Doc of every story or lesson you could share. Amy reminded me of something she learned from Tony Robbins — and something I’ve said many times myself. Growth comes from being uncomfortable. You don’t need to be perfect. You just need to start. Do it scared. Do it messy. But do it. If you’ve been waiting to “get your list ready,” this is your nudge. Start small. Share one story. Send one email. Stay consistent. Your email list doesn’t have to be big, it just has to be active. Where to find Amy: Amy Porterfield on Facebook Amy Porterfield on Instagram Amy Porterfield’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    39 m