Focus on Needs, Not Features: People buy to solve problems and achieve desires. You want to understand your customer’s psychology. Learn to ask insightful questions to uncover their specific needs and challenges. Then, position your product or service as the solution, not just a list of features.

Become a Master Listener: Selling is a conversation, not a monologue. Train yourself to truly listen and understand what your prospect is saying (and not saying). Pay attention to verbal and nonverbal cues. Effective listening builds rapport and allows you to tailor your approach to their specific situation.

Embrace the Power of Storytelling: Stories are memorable and impactful. Learn to craft compelling narratives that showcase the benefits of your product or service. Stories can illustrate how your offering has helped others and how it can solve the prospect's problems.

Practice Ethical Influence Techniques: Influence is a powerful tool, but it should be used ethically. Learn about persuasion techniques like reciprocity, social proof, and framing, but emphasize using them to build trust and demonstrate value, not manipulate.

Role-Playing and Active Learning: Sales is a skill that improves with practice. Incorporate role-playing exercises into your training program. This allows you to practice your communication skills, handle objections, and refine your influencing techniques in a safe environment.