On this episode, Lisa and Kosta talk with the Founder and CEO of Modern Outbound Joel Graber.

Modern Outbound is a turn-key outbound team that generates more pipelines with the right mix of technology, systems, and human expertise. Their clients include ClearMix, TrueTeams, ShapeDiver, and SureFyre.

Before starting Modern Outbound, Joel worked at large corporations such as BlackRock and JP Morgan, where he carved out his own niche as a Growth Advisor and Outbound Aficionado.

This episode is a complete guide to how you and your business can generate leads and build an outbound prospecting machine.

Outline: 0:00 - Intro 01:38 - Why did you start Modern Outbound? 04:28 - How should a business approach lead generation? 08:30 - Is there a line between being too professional in your outreach? 10:52 - Copywriting inspirations and learning by doing 13:58 - Gary Vee’s Secret Sauce 16:14 - Why brand is king 17:58 - How to build an outbound system 20:06 - Warming up domains 22:26 - Who should implement email marketing? 24:06 - Joel’s beef with personalized emails 26:16 - Kosta’s rant on LinkedIn messages 27:24 - Alex Hormozi’s $100M Offers 28:14 - Why Joel doesn’t like bullet points in emails 28:35 - The secret outbound messaging template 31:07 - Good CTAs for your messages 32:40 - Prospecting for software vs service-based businesses 35:40 - Lead Magnets 36:15 - Real examples of Joel’s outbound messages 38:16 - Should you outsource your lead generation 40:08 - How Joel generates leads for his own business 41:40 - Why every business needs to post on LinkedIn 43:24 - Why podcasts are the best content pillar for your business 45:28 - Being passionate about what you’re selling 46:16 - Joel’s sales call process 48:26 - Outro

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Connect With Joel: https://modernoutbound.com Joel’s LinkedIn: https://www.linkedin.com/in/joel-graber-/

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