Jeff Peterson didn’t start with investors, privilege, or a fallback plan. At 17, he jumped into business and never looked back. On this episode of Leaders and Legacies, Jeff breaks down the leadership lessons behind building a $150 million real estate project from the ground up. What started as a cash-flowing trailer park evolved into a 316-unit, mixed-use development—thanks to years of patience, calculated risk, and grit.

Jeff reveals how starting small taught him discipline. From driving a school bus in high school to running his family’s upholstery shop without knowing the craft, every challenge refined his resilience. He also shares a sharp strategy: always charge your own business market rent. If it can’t afford that, it doesn’t belong there.

Leadership, to Jeff, is about vision, but also survival. He teaches why speculative investing is dangerous for beginners and why long-term thinking always wins. This episode is a masterclass in entrepreneurial endurance, strategic property ownership, and staying grounded while scaling big.

Want to learn more about Jeff Peterson's work? Check out their website at https://petersonproperties.co.

Connect with Jeff Peterson on LinkedIn at https://www.linkedin.com/in/jeff-peterson-b4a4534/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Dr. Kushagra Verma doesn’t just run a spine care practice—he leads it with intention, integrity, and data. In this episode, Dr. Verma lays out a clear blueprint for what leadership looks like in medicine. He shares how rejecting volume-based care in favor of concierge-level attention has allowed him to maintain high standards and build lasting trust with patients.

Craig Andrews explores Dr. Verma’s early pivot from engineering to surgery, his work in global outreach, and the leadership lessons learned while operating under extreme constraints. Dr. Verma explains how creating an evidence-based practice means blending data, experience, and patient preferences—never defaulting to one-size-fits-all decisions.

From his surgical philosophy to the way he builds patient relationships, Dr. Verma demonstrates that leadership in healthcare is about discipline, education, and consistency. This episode is a masterclass in doing hard things the right way.

Want to learn more about Dr. Kushagra Verma's work? Check out their website at https://www.advancedspinecare.com.

Connect with Dr. Kushagra Verma on LinkedIn at https://www.linkedin.com/in/kushagra-verma-99595714.

You can also follow him on Instagram at @asc.md.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Aurora Winter joins Craig Andrews to explore how leaders can use books to amplify authority, build trust, and accelerate business growth. As the founder of Same Page Publishing, Aurora reveals her spoken author method—a system that turns interviews into books, saving time and maximizing impact. She shares how one hour of recorded content generated $250,000 in new business, proving that books aren't just products—they're strategic lead magnets.

Aurora dispels the myth that people must be avid readers to benefit from publishing. Instead, she positions books as trust builders and authority badges, especially effective for high-ticket offers and speaking gigs. She and Craig dive deep into common pitfalls—like launching without a plan or failing to tailor content for a specific reader. Aurora stresses the importance of vulnerability, personal storytelling, and knowing your ideal audience.

This episode is a blueprint for leaders who want to scale their message without spending years writing a manuscript. Whether you're a seasoned entrepreneur or just getting started, Aurora’s insights offer a compelling case for using your story as your strongest leadership tool.

Want to learn more about Aurora Winter's work? Check out her website at https://www.aurorawinter.com.

Connect with Aurora Winter on LinkedIn at https://linkedin.com/in/AuroraWinter.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Peter Culver doesn’t just save clients money—he helps them rewrite their financial future. In this episode, Peter breaks down how tax strategy, not tax filing, is the critical leadership tool most business owners ignore. As co-founder of Wealthrive, he combines legal insight and financial acumen to reveal how affluent families protect and grow wealth across generations. Peter challenges the reactive mindset common with CPAs and presents tax planning as a proactive lever for leadership. He shares the hidden value of strategies like the Augusta Rule and “paying your kids,” while contrasting the limits of compliance with the opportunities of strategy.

Whether it’s avoiding capital gains on a $10 million sale or designing structures that maximize multi-generational impact, Peter emphasizes intent and clarity as pillars of wealth leadership. His approach reframes tax from an obligation into an opportunity—and leadership from status into stewardship.

Want to learn more about Peter Culver's work? Check out their website at https://www.wealthrive.com.

Connect with Peter Culver on LinkedIn at https://www.linkedin.com/in/pculver/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Donnie Boivin didn’t launch his company until he was 40. Six months later, he nearly lost everything. His wife’s car was repossessed. Their farm almost went under. But Donnie didn’t quit. Instead, he built Success Champion Networking into a global business by rejecting transactional networking and teaching entrepreneurs how to build referral ecosystems.

In this candid conversation, Donnie explains why most B2B networking is broken—and how to fix it by focusing on who your customers buy from, not your customers themselves. He also shares his journey from Marine to sales trainer to CEO, and why he’s more interested in building something new than clinging to old identities.

Donnie’s leadership philosophy is grounded in resilience, authenticity, and radical candor. If you're tired of LinkedIn perfection and looking for real talk on building a business from the ground up, this is the episode for you.

Want to learn more about Donnie Boivin's work? Check out their website at https://www.Successchampionnetworking.com.

Connect with Donnie Boivin on LinkedIn at https://linkedin.com/in/donnieboivin.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Norman Farrar doesn’t lead by barking orders—he leads by building trust. In this episode, he explains how strong leadership isn’t about being the loudest voice in the room. It’s about showing up consistently, listening carefully, and creating space for others to lead.

Norm shares how his leadership style evolved from his early days in manufacturing to running global teams across e-commerce and brand development. He dives into how he builds loyalty—not just with customers, but with employees—by leading with vulnerability and owning his mistakes.

Craig Andrews presses in on what makes Norm different. The answer? He doesn’t separate leadership from life. His personal values guide every business decision. That means putting people first, leading with patience, and fostering a culture where everyone is heard.

If you think leadership means being in control, this episode will challenge you. If you think leadership means being consistent and clear, it’ll reinforce what you already know.

Want to learn more about Norman Farrar's work? Check out his website at https://lunchwithnorm.com.

Connect with Norman Farrar on LinkedIn at https://www.linkedin.com/in/normanfarrar/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Steve Thornton, Managing Partner at Apex Management, doesn’t just coach leaders—he builds leadership systems. In this episode, Steve walks through what most leaders get wrong and how to fix it. He explains why high performers often make poor leaders and what it takes to shift from doing to directing.

Steve also shares why companies stall out when their leadership bench isn’t deep and how to grow future leaders without adding complexity. Drawing from his work with mid-market firms, Steve gives actionable strategies to scale leadership across the organization.

If you're a founder, executive, or team lead trying to escape the burnout loop, this conversation gives you a roadmap. No fluff—just frameworks that drive results.

Want to learn more about Steve Thornton's work? Check out their website at https://www.apex-mgt.com.

Connect with Steve Thornton on LinkedIn at https://www.linkedin.com/in/stevethorntonmba/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

Matt Ohrt returns to the podcast with a bold mission: dismantle the bloated, broken health care system and replace it with a transparent, people-first model. In this episode, Matt explains why he left a successful startup to launch Rise Up Health in Texas—a state known for its independent spirit and appetite for innovation.

Matt draws on his leadership background in HR, lean manufacturing, and entrepreneurship to build a scalable health plan that rejects the status quo. He breaks down how monopolistic insurance practices hurt patients, frustrate doctors, and crush small businesses. Instead, he's advocating for free-market health care powered by independent providers.

Craig and Matt also explore the power of personal agency—from what you eat to how you lead in business and at home. Matt’s leadership doesn’t stop with health care. As a foster parent and author, he’s teaching the next generation what real support and care look like.

Want to learn more about Matt Ohrt's work? Check out their website at https://www.riseuphealthplan.com.

Connect with Matt Ohrt on LinkedIn at https://www.linkedin.com/in/matt-ohrt-6a1335b/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.