Episodios

  • Behind the scenes at Leaders
    Oct 3 2025

    Premier League CEO Richard Masters, NFL Commissioner Roger Goodell, the FA's Director of Women's and Para Football Sue Day, and CBS Creative Producer Pete Radovich are the featured guests as Leaders duo David Cushnan and James Emmett are joined by Karthi Gnanasegaram to review the final day of the Summit at the 2025 edition of Leaders Week.

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    40 m
  • Behind the scenes at Leaders Week London
    Oct 2 2025

    James Emmett, David Cushnan and Eoin Connolly reflect on a terrific opening day at The Summit from Allianz Stadium, which saw over 2,000 movers and shakers from across the global sports industry gather at the home of England Rugby.

    The trio discuss a range of themes and talking points from on-stage sessions, which featured a stellar lineup of speakers across three stages.

    Alongside the dialogue, this episode contains short snippets of sessions and from around the venue, featuring Victor Montagliani, Sarah Massey, Mark Wilf and Susan Goodenow.

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    41 m
  • Revealed: what it was that the Rock was cooking
    Sep 24 2025

    WWE President Nick Khan, Garcia Companies Founder Dany Garcia, and IMG President Adam Kelly sit down for a series of punchy conversations on Leaders Worth Knowing this week.

    On the eve of Leaders Week, James Emmett and David Cushnan give an inside view on what to look out for at the biggest sports industry event of the year at Allianz Stadium, Twickenham next week, before introducing a series of conversations recorded at the IMG x RedBird Summit last week.

    Fresh from TKO's debut boxing event in Las Vegas, WWE President Nick Khan talks ground-breaking media deals with Netlfix and ESPN, ponders the future of PPV, and explains why he won't use emojis;

    Dany Garcia - the woman who runs Dwayne Johnson's Seven Bucks Promotions production company, as well as the UFL, Danimás, and a portfolio of other businesses - explains what makes a great sports film, talks bodybuilding, and finally reveals what it was that the Rock was cooking.

    And Adam Kelly looks back at a year of breathtaking deal-making and partnership building at IMG, and gives us a view from his front row seat overlooking the rapidly changing picture that is the macro media market.

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    1 h y 14 m
  • The TikTok GamePlan: Owning the Narrative with Rich Paul
    Sep 22 2025

    In the second episode of the series between Leaders and TikTok, we explore the social giant’s approach to sport through the prism of some of its key executives and content creators.

    To help us do that, we called upon Rich Paul, Founder & CEO of Klutch Sports Group – one of the most influential sports agencies in the world with LeBron James, Anthony Davis, Juju Watkins and Draymond Green on its books. Paul has recently become a TikTok user and has already been widely admired for dropping brilliant insights on athlete branding, draft picks, and what it takes to build a lasting sports empire.

    Vanessa Craft, TikTok’s Global Head of Content Partnerships and Business Development, joins Paul on the show to talk through community-building, how the worlds of sports, music and fashion are showing up on TikTok, and the consumption habits between men and women on the platform.

    SBJ’s Managing Director Dan Kaufman hosted the conversation a few days after TikTok’s North American Sports Summit.

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    50 m
  • How do you run an international sports event in China?
    Sep 16 2025

    As the finals take place this week, Billie Jean King Cup CEO Kerstin Lutz joins the show from Shenzhen, China, which is hosting the women's national team tennis competition for the first time.

    Lutz explains how China's third-largest city is embracing the finals, and shares her tips for working in and running events in the country, as it re-emerges onto the global stage.

    She also reflects on her first 18 months as CEO of the BJK Cup, the operational takeover of the tournament in 2023 by Billie Jean King and TWG's Mark Walter, working in tennis alongside the sport's many stakeholders, and the elements of agency life - Lutz is a veteran of Team Marketing - that have helped as she settles into life running a sports property.

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    34 m
  • What does a Chief Media Officer do all day?
    Sep 10 2025

    Nascar EVP and Chief Media & Revenue Officer Brian Herbst joins the show to discuss how the stock car series thinks about broadcasting and engaging fans.

    Speaking to Leaders' Editorial Director James Emmett, he explains the rationale behind the latest cycle of US broadcast rights, including a new partnership with Amazon, which began this season and netted Nascar a reported $7.7 billion over the next seven years.

    Herbst also discusses why and how Nascar shows up in Roblox and Fortnite, plus its recent debut on Substack, and where international rights and coverage fits into his thinking as he plots the future media direction of the top-level Cup Series, the secondary Xfinity Series and the Craftsman Truck Series.

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    38 m
  • Worth Knowing: How to raise money for a challenger league
    Aug 28 2025

    Professional Triathletes Organisation (PTO) completed a series C funding round earlier this summer, raising a reported $40 million.

    The round was led by Saudi Arabia's SURJ Sports Investments, and supported by Cordillera, Verance Capital, and initial investor Sir Michael Moritz.

    Sam Renouf is the founder and CEO of PTO and the man who leads the organization's T100 series of triathlon events. He led the efforts to raise the money. He joins the Leaders Worth Knowing podcast this week to give us a step-by-step guide to the year-long process that led to the capital injection.

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    Professional Triathletes Organisation and many other rights holders from across global sport will be out in full force at Leaders Week London from 29 September - 2 October. To find out more and to secure your pass, visit leadersinsport.com/leadersweek

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    53 m
  • What will keep Sunderland in the Premier League?
    Aug 20 2025

    David Bruce is the Chief Business Officer at Sunderland, the North East club that's back in the Premier League after an eight year absence.

    Under owner Kyril Louis-Dreyfus, who, at 28, is the youngest Chairman in the Premier League, Bruce is responsible for steering the commercial operations at Sunderland. Staying in the Premier League is the aim this year, and, quite simply, much of the resource required for putting together a team capable of doing that is being driven by Bruce and his team.

    Bruce, who left his role as CMO of Major League Soccer to take up a position at his home club of Sunderland two years ago, joined the Leaders Worth Knowing podcast fresh from an opening day win against West Ham. On the agenda:

    - The record shirt sales achieved through partnerships with Fanatics and Hummel;

    - The new need for a season-ticket waiting list for the team's 49,000-capacity Stadium of Light;

    - The new premium offerings rolled out this season;

    - Finding new fans, and reconnecting the club to the city and its people;

    - The business and marketing lessons he learned in the US that he's trying to implement in Sunderland.

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    53 m