In the third and final episode of series 2, we focus on sustainability and how this is currently being addressed within the tourism sector.

In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark. Her PhD analyses how tourism professionals navigate the United Nations' Sustainable Development Goals to understand how they give meaning in a local context.

During this episode, we explore the industry's readiness to look ahead and consider different scenarios for creating better engagement where everybody benefits from creating a future where tourism is seen as a force for good.

In this second episode of Series Two, we look forward to 2050 and discuss where tourism is headed.

In this episode, we're joined by our series co-host Birthe Menke, a PhD Fellow at the University of Southern Denmark, and Ian Yeoman, Professor of Innovation - New Phenomena & Disruption at NHL Stenden. Ian is a professional futurologist specialising in travel and tourism.

During this episode, we explore the mega drivers behind trends. We also review some of the disruptors and how tourism futures are shaped by these developments. We will consider if it's possible to be confident about our predictions about the future and learn how to conduct scenario planning.

In this first episode of Season 2, we discuss how to use futures thinking and foresight in both our personal lives and a professional capacity.

This series is co-hosted by Birthe Menke, a PhD fellow in sustainable tourism development and co-design at the University of Southern Denmark. Birthe is studying how tourism professionals engage with the United Nations Sustainable Development Goals.

In this episode, we're joined by Peter Bishop, Founder and Executive Director of Teach the Future. Peter previously directed the Master's degree in Foresight at the University of Houston.

During this episode, we explain the basics of futures thinking and foresight, why it is important to use these approaches and how they differ from developing strategies. We talk about how the world is constantly changing and the need to stop relying on predictive mindsets. Instead, we show the value of evaluating different scenarios and considering alternative futures. We discuss whether we have agency and influence over our future and the significance of being open to new ideas, learning through investigating different questions and using participatory approaches to design a better future.

This podcast series for the Digital Tourism Think Tackles some of the major shifts happening in tourism right now, through the lens of experts across our industry. This season will cover futures and foresight, where we'll discuss whether we have agency, looking towards 2050, and sustainability and regeneration.

In this third episode in our special three-part series, we sit down with Michelle Novotny, Lead Data Analyst at Klevr Places to explore the role that people place in the process of becoming more data-driven. We'll be exploring this burning question amongst what is without down one of the most challenging periods for the tourism industry when it comes to talent retention. Bring data to the mix, that gets a lot more challenging.

As we conclude this three-part series, we'll have Birke Valentin close-off the conversation and we thank her for her strong leadership on this all-important topic of data, sustainability and leadership.

In this second episode of Leading Tourism's Transition, we deep dive on how to ensure we have the right data and content to champion our sustainability efforts. With destinations globally all focused on data, how to we narrow down to make the right choices - from licensing to investing in our own first-party data.

This episode features Arturo Rafael Constantini Torres, Co-Founder of Brain Analytics & Innovation and Birke Valentin, our trusted expert on everything data and sustainability, co-hosting this first series.

Join us for this first episode where we're diving in deep looking at how destinations can become more data-driven.

We'll be launching this series together with Birka Valentin, an independent sustainability consultant, formerly Senior Sustainability Specialist heading up the INSTO programme at UNWTO and now highly specialised in helping destinations navigate the complexity of data in meeting their sustainability goals.

In this episode, we're joined by Anna Scutari from the Munich University of Applied Sciences, where she is a Professor for Empirical Research. Anna is also working at eurac research in Tyrol, where she is leading an observatory for Sustainable Tourism, measuring the impact of tourism at a regional level in Italy, trying to understand the kind of transformation that can be created.

In this first series, hosted in partnership with our expert Birka Valentin, we'll be exploring the relationship between data and sustainability and why digital transformation and the sustainable transformation need to go hand-in-hand if we're to succeed in our mission to make tourism more sustainable as an industry.