Our guest Massimo Pirrone, gained a large following on Instagram @pirronemassimo to the tune of 137,000 followers as of this podcast. His custom made menswear shop in Antwerp, Belgium prides itself on handmade Italian workmanship from his lab in Puglia, Italy. 
Everyday he drinks his "risretto" short shot espresso in front of his shop on his Instagram reels and gives a daily lesson of positivity. 
In this the first episode of season two of "Its All Been Done Before", learn how Massimo has cultivated a clientele in Belgium for his handmade Italian clothing. How did he find himself in Antwerp and not Italy? Explore his new lab in Puglia as he expands his business with more tailors that are becoming more difficult to find and most importantly learn about the best Italian mills for fabrics and the differences between fabrics for different seasons. We also discuss the age old question: Single Breasted or Double Breasted? What do you prefer?

Your host Philip Pravda of SuitCafe creates a handmade clothing collection. Mr. Pravda has been in business in New York for over 35 years. His family started in the menswear business in 1908 selling second hand men's clothing. He can be found on social media @suitcafe on all platforms especially YouTube & Instagram. His new collection includes handmade shoes and sneakers from Spain that are completely customizable online. Silk neckwear, pocket squares and crocodile belts. All at suitcafe.com.