Hey there, lovely listeners! In this episode, we dove deep into the importance of strategic storytelling in your marketing efforts. We discussed the fine line between authentic expression and emotionally dumping on your audience, emphasizing the need for purposeful storytelling that adds value to your customers. We highlighted examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola, showcasing how strategic storytelling can drive engagement and sales. We also touched on the significance of processing emotions in private and ensuring that your business's social media presence remains focused on serving your audience. Tune in for some valuable insights on how to elevate your marketing game with purposeful storytelling!

Highlights from the Episode:

• Importance of strategic storytelling in marketing
• Differentiating between authentic expression and emotional dumping
• Examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola
• Emphasizing the need for purposeful storytelling that adds value to customers
• Practicing processing emotions in private and maintaining a customer-focused social media presence

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Today we're diving into the topic of patience in entrepreneurship. More often than not, social media will have us thinking that we're behind or we need to grow our business more rapidly, but Lord knows it takes TIME to build a truly impactful business. In this episode, we discuss Steve Jobs and how his unique relationship with patience contributed to his and Apple's success. We also share personal anecdotes about the impatience that runs in our family because we want you to know that we're all in this together - this episode is just as much for us as it is for YOU.

Ultimately, we want to encourage you to develop patience as a muscle, reset your expectations around business growth, embrace the mundane aspects of business, and start thinking in terms of decades rather than months or years to truly build a sustainable and impactful business.

Works Mentioned: The Patience of Jobs by Daniel Wahl

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In this episode, we dove deep into the concept of moving BEYOND the passive states of watching, waiting, and hoping in your entrepreneurial journey and into powerful ACTION. Because here's the deal: Watching, waiting, and hoping is making you ZERO dollars. Action is where the real magic happens! You have to make moves, be proactive, and own the responsibility as the leader of your business in order to grow and succeed.

We covered topics like:

• The 3 Types of Inaction: Watching, Waiting, & Hoping
• Comparison
• Perfectionism
• Waiting to Have It All "Figured Out" (spoiler alert: no one has it all figured out)
• Faith Without Works Is Dead
• Discipline
• The Rewards of Taking Action
• The Power of Following Through on Your Ideas
• Growing into More Responsibility

Embrace discipline, take control of your business, and prioritize action over perfection. Remember: Messy action is always better than perfect inaction.

We hope this episode lights a fire under your butt & calls you into powerful action. We'll catch you in the next one!

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Legacy Creator Instagram
The Awakening Instagram
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Private Coaching