Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.

He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.

In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!

Tune in as we talk about: 

[00:00] Welcome Michael Stelzner

[04:28] How white papers launched Mike Stelzner's personal brand

[10:25] How did Mike pivot from being "The white paper guy" to social media?

[14:30] How did Mike build up his contacts in an industry he was relatively new to?

[16:45] How did Social Media Examiner Start?

[18:47] How did Mike move people from online content to an in-person conference?

[22:42] How does Mike balance three brands?

[25:37] How does Mike find up-and-coming industry voices?

[29:33] What should you do if you are asked to be on stage?

[30:25] What characteristic does Mike think makes someone successful?

[32:00] What is Mike's current mission?

[34:11] How to connect with Mike

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

This week I’m excited to talk to fellow brand designer, Liz Mosley!

Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.

We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.

Tune in as we talk about: 

[00:00] Welcome Liz Mosley!

[02:26] How did Liz come to focus on branding?

[07:09] What has it been like for Liz to brand herself?

[09:06] How did you brand Liz Mosley Designs when it was a stationary company

[15:30] How it's different working with a fellow creative on the creative elements of their brand? 

[18:42] What are the elements that creatives need to have in their branding? 

[23:04] The story of Liz's brand transition

[27:30] How has Liz's podcast fit into her brand?

[31:20] Connect with Liz Mosley

Contact Liz Mosley

Podcast: Building Your Brand - https://www.lizmosley.net/podcast

Website: Liz Mosley Design - https://www.lizmosley.net/

Social Media at LizMMosley

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

While a personal brand is … well…personal. It isn’t something you should work on defining on your own.

But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with?

This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work. 

It's not like a whole session, but my brilliant podcast editor, Sarah Scott of Sarah Scott Studios, has said to me, “I think it might be interesting to see you do your thing on an episode.”

And so I've turned that right back around on her and said, “how about I do it with you?”

She of course agreed! 

So I'm very excited for today's conversation with Sarah about her personal brand. 

This is not nearly as thorough or as specific as I would do with an actual client, but I wanted to give you an episode that hopefully you could take some of this discussion back to yourself and use it to figure out some more of your own personal brand. 

If you want to take a look at the guide I gave Sarah before our session you can download it here: https://www.gritmon.com/prework

Tune in as we talk about: 

[00:03] Welcome! This episode will be a little different!

[01:31] Introducing the Guest: Sarah Scott

[02:49] Sarah's Journey from Healthcare Consulting to Podcast Management

[06:41] The Importance of Niching in Business

[09:41] How Your Experiences Can Lead to Building Your Personal Branding

[12:50] The Power of the Personal Brand Coaching Pre-Work

[14:21] Digging into Past Experience for Your Personal Brand 

[23:30] Blending Skills to Define Your Personal Brand

[29:00] Building a Personal Brand

[32:33] One way Christine built her brand

[33:14] Choosing a platform for your brand

[35:49] Benefits of Establishing Your Brand

[38:34] The Power of Networking to Build Your Brand

[47:30] Defining Your Brand: The Struggle of Self-Representation

[51:42] Generous Curiosity: The Key to Successful Branding

[58:26] Where to Find Me: Connecting with Sarah Scott

[59:18] Wrapping Up: The Journey of Personal Branding

If you are ready to start taking your personal brand seriously. Start by downloading my Personal Branding Worksheet at https://www.gritmon.com/prework

Contact Sarah Scott

Website: Sarah Scott Studios

Linkedin: Sarah Scott

Show Links

https://www.gritmon.com/ltab/lets-talk-about-personal-band-coaching-session-sarah-scott

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.