Let's Talk Business

De: Meny Hoffman
  • Resumen

  • Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.
    Copyright 2019-2024 Meny Hoffman. All Rights Reserved.
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Episodios
  • Kosher Market Evolution and Branding Strategies with Menachem Lubinsky
    Aug 26 2024
    In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis. Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards.Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion.This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry.Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky. Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes. For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations. Mr. Lubinsky is the recognized authority on the kosher food market. Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies. 00:04:12 - Precise, perfectionist, role model, influential community leader.00:09:25 - Effective advertising requires delivering a clear message.00:12:33 - Branding is essential but can be risky.00:15:43 - Brand positioning and commitment crucial for success.00:18:37 - Branding requires professional input and commitment.00:19:56 - Beware of taking divisive stances in business.00:23:25 - Missed sales opportunities in Jewish communities, marketing.00:29:32 - Various countries eager to produce successful kosher wine.00:31:12 - Prioritize quality service for long-term success.00:35:37 - Before pursuing an idea, do thorough research.00:37:53 - Initial investment without proper interest risks loss.00:40:30 - Podcast covers kosher industry trends and news.00:44:04 - Growing trends in kosher market, quality products. The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message.Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same.Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community.There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends.The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality. lubicom https://ptex.co/pandadoc
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    45 m
  • Balancing Accountability and Humility within Leadership with Dobbin Buck
    Aug 14 2024

    In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery.

    • Buck reveals how his diverse background, including his time in the US Army and building museum exhibits, shaped his leadership approach and business acumen. He emphasizes the necessity of a clear agenda and a competent team, and provides a gripping account of empowering middle management to foster innovation and growth.
    • We delve into the substantial impact of building a strong company culture in a remote work environment. Buck shares invaluable insights on strategies implemented at Get You Wired to maintain team cohesion and support, such as morning meetings and quarterly team-building events, enhancing communication and productivity.
    • Reflecting on leadership principles, he discusses the balance between humility and accountability, comparing these values with effective leadership practices. Buck highlights the importance of setting clear goals and metrics to maintain effectiveness and foster creativity within the team.
    • Join us as we uncover the secrets to Dobbin Buck's leadership and the principles that have driven Get You Wired to become an award-winning marketing agency. This episode is rich with practical tips, inspiring stories, and a deep dive into the world of business management and company culture. Don’t miss out on this enriching conversation!

    • 00:01:50 - Two careers: soldier, museum builder, worldwide projects.
    • 00:03:48 - Transitioned to marketing, now leading agency for 22 years.
    • 00:07:49 - Current team more advanced, should lead company.
    • 00:16:14 - Efficient processes, close attention to details maintained.
    • 00:19:56 - Getwired has won several awards for its culture.
    • 00:23:26 - Quarterly activities, December party, focus on relationships.
    • 00:27:01 - Challenges of transitioning to remote work culture.
    • 00:31:35 - Howard Schultz emphasized investing in people's retention.
    • 00:33:45 - Efficient talent sharing and organized team structure.
    • 00:38:35 - Fishing in Georgia, limited in summer temperatures.
    • 00:39:35 - Fishing, reading, and meditation for mental balance.
    • 00:44:22 - Effective leadership, remote work management, communication, team building.

    www.getuwired.com

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    That’s my conversation with Dobbin Buck. My takeaways from this one:

    1. Effective leadership requires balancing humility and accountability. Leaders should recognize that they don’t have all the answers and must rely on their team’s expertise while maintaining clear metrics and goals to ensure everyone stays aligned and productive.
    2. Transitioning to a fully remote work environment can be challenging but manageable with enhanced communication strategies. Regular morning meetings, mentorship programs, and team-building events can help maintain a strong company culture even when working remotely.
    3. Regular and transparent communication is key to synchronizing vision and operations within a company. Weekly and daily meetings to discuss goals, performance, and potential optimizations help keep everyone on the same page and moving toward common objectives.
    4. Deep relationships within teams are fundamental to a thriving company culture. Investing in team-building activities and events fosters connectivity and collaboration, crucial for a cohesive and motivated workforce.
    5. Training and empowering middle management to become optimizers within the company is crucial. By giving them ownership and responsibility, you foster a culture of continuous improvement and innovation, essential for long-term success
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    46 m
  • Leading Through Crisis: Governor George Pataki’s Approach to Government and Business
    Jul 28 2024

    In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises.

    As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies.

    The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership.

    • We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises.

    • Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York’s contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies.

    • We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor.

    https://ptex.co/pandadoc

    https://www.georgepataki.com

    That’s my conversation with Former Governor George Pataki, my take away from this one:

    1. While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events.

    2. Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times.

    3. Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader.

    4. A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future.

    5. In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively.

    • 00:05:29 - Governor recounts 9/11 emergency response, ignored security.
    • 00:07:23 - Unified response across federal, state, city governments.
    • 00:10:34 - Be open, honest, and transparent in communication.
    • 00:15:24 - Federal workers inefficiency, Biden's lack of capability.
    • 00:16:19 - Media protecting insiders, distorting news for agenda.
    • 00:20:15 - Proud of government record, accomplishments and investments.
    • 00:22:58 - Encourage optimism, unity, and involvement for progress.

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    26 m

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