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Let's Talk Business

Let's Talk Business

De: Meny Hoffman
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Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. "How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?" Meny Hoffman, CEO of Ptex Group and founder of the Let's Talk Business Platform, will interview some of the world's most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they've had to overcome, how they've reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let's Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let's Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he's fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you're looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let's Talk Business podcast, where he'll share the strategies he's learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don't miss out on all of this and more, right here on the Let's Talk Business podcast.Copyright 2019-2025 Meny Hoffman. All Rights Reserved. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg
    Nov 3 2025

    What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business?

    In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype!

    They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time.

    You'll learn:
    👉 How to turn experience into income without sounding "salesy"
    👉 Why honesty is still the best marketing strategy
    👉 What separates action from just motion
    👉 How to get your first big client without a fancy degree
    👉 Why clarity always wins over confidence

    If you've ever felt like you're doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself.

    🎥 Watch & Connect
    📲 More episodes: https://ptexgroup.com/podcast-main/
    🎯 Book a Clarity Session: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
    📲 Follow @ltbhub on Instagram and LinkedIn

    🔗 Episode Links
    👤 Connect with Rabbi Issamar Ginsburg: https://www.linkedin.com/in/issamar
    📘 Learn more about his work: https://rabbiissamar.com
    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
    --

    💡 Meny's Practical Pointers
    1. Tell the truth. The most powerful marketing tool you have is honesty. When you're real, people remember you.
    2. Action beats ideas. You can plan all day, but progress starts the moment you take the first step.
    3. Prepare before the moment. Success rarely happens by luck, it happens because you were ready when the door opened.
    4. Build credibility through consistency. Show up, do good work, and let results talk louder than promises.
    5. Build credibility through consistency. Show up, do good work, and let results talk louder than promises.

    Episode Timestamp:
    00:00 – Your birthday message & purpose in business
    00:40 – How to monetize your knowledge and skills
    01:00 – Meny Hoffman intro and episode overview
    02:50 – Gary Vee conference and early marketing lessons
    05:10 – Truth in business – why honesty sells
    06:30 – From mortgages to marketing + credit score tips
    08:30 – Copywriting wins and direct response strategies
    12:30 – Building credibility on big stages and brand value
    19:20 – Personal branding vs authentic value creation
    33:30 – Consistency and long-term reputation growth
    43:20 – Portfolio tips + interview preparation strategies
    54:00 – Coaching vs consulting and business advice
    1:01:06 – Rapid fire questions and leadership takeaways
    -

    #LetsTalkBusiness #MenyHoffman #RabbiIssamarGinzberg #BusinessStrategy #Entrepreneurship #Marketing #Consulting #Honesty #Clarity #Leadership #PtexGroup

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    1 h y 9 m
  • Generosity = Profit: The Surprising Secret of Great Leaders
    Oct 27 2025

    What if generosity wasn't just a nice leadership trait, but your biggest business advantage?

    In this episode, Meny Hoffman sits down with John Whitt, executive coach, author of Checkmate: Winning Tactics for Translating Ideas Into Money, and creator of the Whole Life Leadership program. Together they unpack how generosity, clarity, and accountability can transform your business and your life.

    After three decades inside billion-dollar corporations and years coaching entrepreneurs, John has seen what separates "busy operators" from real leaders—and why most companies stall long before they should.

    You'll learn:
    👉 Why generosity always delivers better business results
    👉 The hiring mistake that costs leaders the most time and money
    👉 How to build accountability that works both ways
    👉 When to stop managing and start leading
    👉 What Whole Life Leadership looks like on a stressful Tuesday

    If you're running a company, leading a team, or trying to grow without burning out, this conversation will change how you think about leadership.

    Subscribe for more deep-dive conversations with real builders and leaders.

    🎥 Watch & Connect
    🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
    📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
    📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/
    📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/
    📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
    📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
    📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T

    🔗 Episode Links
    👤 Connect with John on LinkedIn: https://www.linkedin.com/in/coachjohnwhitt
    🌐 Learn More: https://businesswhitt.com
    📘 John's book Checkmate: https://amzn.to/3L7WrIo
    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi

    💡 Practical Pointers (Meny's Takeaways)
    1. Leadership never ends—it's a daily practice.
    2. Generosity pays off. Time, attention, and care go further than money.
    3. Hire for ownership, not tasks. Skills can be taught, attitude can't.
    4. Accountability goes both ways. Let your team hold you to your word.
    5. Clarity is power. When you know where you're going, people Follow.

    ⏱️ Episode Timestamps
    00:00 – Generosity defined: time, talent, treasure → profit
    00:30 – Leadership is lonely and why every leader needs a coach
    00:53 – Show open and host intro
    01:10 – Guest intro: who John Whitt helps and how
    02:04 – No perfection in leadership; John's path to Whole Life Leadership
    03:38 – Pandemic, reset, and lessons from reflection
    04:59 – Checkmate: the five steps—clarity, people, testing, planning, and change
    05:49 – The six facets: clarity, relationships, goals, teamwork, strategy, and financials
    08:05 – Generosity creates profit and how it actually works
    10:50 – The costly hiring mistake and why to hire for ownership
    13:16 – KPIs, metrics, and the 30–60 day rule for performance
    15:02 – Accountability cuts both ways
    16:03 – Meny's clarity session plug
    17:07 – Quick wins for culture: using behavioral assessments
    18:28 – B players vs A players: when "good enough" is enough
    19:19 – When to stop operating and start leading
    20:39 – The Whole Life Leadership event: format and outcomes
    23:42 – "Stressful Tuesday" mindset: business as a vehicle for life
    24:42 – Don't do it alone: advisors, coaches, and communities
    26:09 – PandaDoc mention
    27:04 – Where to find John and his links
    28:00 – Rapid fire Q&A
    29:40 – Meny's key takeaways
    31:19 – Outro

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    32 m
  • Building a Business That Runs on Life-or-Death Deadlines
    Sep 1 2025

    Ever felt the pressure of a tough deadline? Now imagine that deadline isn't about closing a deal or finishing a project, it's about saving a life!

    Meet Simcha Shain, founder and CEO of ParaFlight EMS and OrganFlights.com. With more than 25 years in emergency medical services, Simcha built a company that blends aviation, logistics, and mission-driven leadership to deliver organs and critical care when every minute counts. His work is a masterclass in building systems that hold up under pressure and leading with purpose when failure isn't an option.

    In this episode, Meny Hoffman sits down with Simcha to uncover what entrepreneurs and leaders can learn from running a business that operates on life-or-death deadlines. From scaling under extreme pressure to building trust with hospitals, pilots, and patients, Simcha shares how clarity of mission fuels growth, resilience, and culture.

    You'll discover:
    👉 Why purpose-driven business models outperform profit-only ventures
    👉 How to build systems that stay strong under pressure
    👉 The mindset required to lead when every decision is high stakes
    👉 Why relationships and trust are the real infrastructure of any company
    👉 How to stay grounded as a leader when the mission never stops

    If you're a founder, executive, or team leader who wants to learn how to lead with clarity, resilience, and purpose, this conversation is essential listening!
    -

    🎥 Watch & Connect:
    🔗 Listen to the Full Episode Here: https://youtu.be/PF7qsBP7T5g
    🎯 Book a Clarity Session with Meny Hoffman: https://calendly.com/ptex/60-minutes-strategy-meeting-clone
    📲 More Let's Talk Business Episodes: https://ptexgroup.com/podcast-main/
    📲 Instagram (@ltbhub): https://www.instagram.com/ltbhub/
    📲 LinkedIn (Let's Talk Business): https://www.linkedin.com/company/letstalkbusinessltb/
    📲 Facebook (The LTB Podcast): https://www.facebook.com/TheLTBpodcast
    📲 WhatsApp Status Updates: https://wa.me/message/IQYNZFUYS443A1
    📲 Join the LTB WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm7AL3VtcTY6T
    -

    🔗 Episode Links (Simcha Shain):
    👤 Connect with Simcha on LinkedIn: https://www.linkedin.com/in/simshain/
    🌐 Learn More About ParaFlight EMS: https://paraflight.aero
    🌐 Explore OrganFlights.com: https://organflights.com
    📘 Book That Inspired Tzvi ("Giftology"): https://amzn.to/4gbM5CQ
    📩 For Promotions & Inquiries (LTB Podcast): https://api.whatsapp.com/send?phone=13474518368&text=Hi
    -

    💡 Practical Pointers from this Episode (Meny Hoffman's Takeaways):

    1. You don't need a typical business to build something massive. Simcha saw a real problem and created a solution, proving clarity beats chasing trends.

    2.Pressure doesn't have to paralyze you. Systems and preparation let leaders make fast, high-stakes decisions.

    3. Purpose drives performance. A clear mission inspires teams, builds stronger culture, and creates accountability.

    4. Relationships are real infrastructure. Trust with hospitals, doctors, and partners is what sustains growth.

    5. Don't overcomplicate it. Start with the need in front of you, take action, and keep solving as you go.
    -

    Episode Timestamps:
    00:00 – Teaser: Simcha's stories from the field
    01:18 – Let's Talk Business Podcast Intro
    01:34 – Meny Hoffman introduces guest Simcha Shain
    03:04 – From paramedic to founder: Simcha's journey
    07:04 – Why purpose beats profit in business building
    11:00 – The systems behind ParaFlight and OrganFlights
    14:50 – Leadership under pressure: lessons from high-stakes decisions
    22:15 – Relationships as infrastructure: building trust with hospitals and pilots
    33:39 – How to lead with clarity when the stakes are high
    42:00 – Avoiding burnout: why purpose sustains performance
    47:29 – Meny Hoffman's takeaways and summary

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    50 m
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