Let's talk Marketplace Por arte de portada

Let's talk Marketplace

De: Ingrid Lommer und Valerie Dichtl
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  • 60 Prozent des deutschen E-Commerce-Umsatzes werden auf Online-Marktplätzen umgesetzt - wenn das kein Anlass für eine regelmäßige Talkshow ist! Die Marktplatz-Spezialistinnen Valerie Dichtl und Ingrid Lommer nehmen die Herausforderung an und quatschen bei "Let's talk Marketplace" frei von der Leber weg über alles, was sie am Plattform-Business fasziniert. 60 percent of German e-commerce sales are generated on online marketplaces - if that's not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.
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Episodios
  • Let’s talk Marketplace 73: How marketplaces change the DIY industry

    Let’s talk Marketplace 73: How marketplaces change the DIY industry
    Jul 25 2024
    Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This means that the DIY market still has a gold rush ahead of it in the marketplace business. A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for improvement... In the new episode 73, Inaki Maillard, Managing Director of the Global DIY Summit, the world's largest industry gathering, explains why the online and marketplace business of DIY providers is still in its infancy. Around 1,000 C-level DIY specialists come together at the Global DIY Summit every year - but online-marketplaces had hardly entered their business agenda until 2020. Inaki discusses the extent to which coronavirus has changed the DIY market, the importance TikTok will play in the future and what manufacturers and retailers need to master the challenges in the marketplace business. And he invites you to the Virtual DIY Summit, which he is organizing together with Marketplace Universe on September 27th! Industry professionals can join virtually to discuss the latest trends - and the new marketplace boom in DIY is definitly one of them! If you want to attend, you can register here: https://virtual.diysummit.org Newsflash: - Amazon once again had a record Prime Day, at least in the USA: Prime Day sales there grew by 11 percent to 14.2 billion dollars. - MediaMarkt's marketplace is now also available in Italy. At launch, 100,000 third-party products are available.⁠⁠ - Douglas has raised its annual target and now wants to grow by 8.5 percent. ⁠⁠Fashionunited⁠⁠ - TikTok launches a creator tool for shoppable videos. With CapCut Commerce Pro, creators can create videos with a sales option that can be used not only on TikTok but also on other video platforms.⁠⁠ Note from the sponsoring partner bestSolutions: Who is already thinking about Christmas? That's right, all successful online retailers! The webinar "Q4 Readiness: Marketplace Logistics for Fashion & Lifestyle, Sports and Beauty Brands", which Marketplace Universe is organizing together with bestSolutions, will help you prepare. On July 31, retailers and brands will find out which key strategies will help their Christmas business run smoothly and which logistics solutions are suitable for whom. · When: July 31, 2024, 11 a.m. - 12 p.m. · Where: Online · Who: Valerie Dichtl from Marktplace Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager from bestSolutions · How: Register here for free Chapters 00:00 Welcome and introducion 02:58 The Global DIY Summit: Networking and Industry Insights 06:29 The Digital Transformation of the DIY Industry 09:50 Newsflash 16:45 TikTok for Reaching Younger Generations in DIY 21:17 Facts about the DIY Market 25:05 The Potential for Online Sales in the DIY Industry 30:20 The Shift towards E-Commerce and Marketplaces in DIY 34:03 Digital Forerunners in the DIY Industry
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    50 m
  • Let's talk Marketplace 72: Unsere Länderquadranten en detail - diese Marktplätze brauchst du in De, It und CH

    Let's talk Marketplace 72: Unsere Länderquadranten en detail - diese Marktplätze brauchst du in De, It und CH
    Jul 18 2024
    Wer im Online-Vertrieb internationalisieren will, hält meist nach geeigneten Marktplätzen im (benachbarten) Ausland Ausschau. Doch welche Marktplätze sind in welchen Ländern in welchen Kategorien besonders stark – die Großen, Bekannten wie Amazon und Zalando oder lokale Platzhirsche? Antworten auf solche Fragen geben die neuen Länderquadranten von Marketplace Universe. In dieser Podcast-Folge stellen Valerie und Ingrid die neuen Quadranten vor: Warum es sie gibt, woher die Informationen für die Länderübersichten kommen und wie die Quadranten aufgebaut sind. Außerdem erklären sie, welche Rolle ihre eigenen Marktbeobachtungen und die Einschätzungen von Branchenexperten dabei spielen, warum der erste Quadrant die Marktplatz-Landschaft in Italien unter die Lupe genommen hat und welche Länder in den nächsten Wochen folgen werden. Drei Länderquadranten gibt es bereits: für Italien, Deutschland und für die Schweiz. Newsflash: - Nach einem Minus von rund 12 Prozent im Gesamtjahr 2023 meldet der bevh für das zweite Quartal 2024 ein leichtes Umsatzplus. - 20 der Schweizer Top-50 Online-Shops sind Online-Marktplätze, wie aus dem neuen Ranking der Schweizer Beratungsagentur Carpathia hervorgeht. - About You konnte im ersten Geschäftsquartal 2024/25 den Umsatz in der Kernregion DACH um 1,6 Prozent, in den übrigen Märkten um 2,3 Prozent steigern. - ebay hat sein Advertising-Cockpit überarbeitet: Verkäufer erhalten dort mehr Kennzahlen und KI-basierte personalisierte Empfehlungen für weitere Werbe-Aktivitäten. - Der polnische Fashion-Marktplatz Modivo expandiert weiter und ist nach einer Dependance in Italien nun in Tschechien gestartet. - Gerüchten zufolge soll Nike innerhalb der nächsten 18 Monate zu Amazon zurückkehren – eine bloße Vorhersage ohne fundierte Fakten. Hinweis des Sponsors Kaufland Global Marketplace: Am 7. August startet der Kaufland-Marktplatz in Polen, am 4. September in Österreich! Neue Seller können sich hier⁠ anmelden und mit dem exklusiven Marketplace Universe Voucher Code "MarketplaceUni2024" drei Monate lang die Grundgebühr sparen. Hinweis des Sponsor-Partners bestSolutions: Wer denkt jetzt schon an Weihnachten? Richtig, alle erfolgreichen Online-Händler! Das Webinar "Q4 Readiness: Marktplatzlogistik für Mode- & Lifestyle-, Sport- und Beautymarken“, das Marketplace Universe gemeinsam mit bestSolutions veranstaltet, hilft bei der Vorbereitung. Am 31. Juli erfahren Händler und Brands, mit welchen Schlüsselstrategien ihr Weihnachtsgeschäft richtig gut läuft und welche Logistiklösungen für wen geeignet sind. Hier kostenlos anmelden! Chapters: 00:00 Einführung in die Länderquadranten 05:35 Newsflash 17:40 Warum machen wir die Länderquadranten? 24:45 Deutschland: Zentralisierung des Marktplatzmarktes 36:08 Schweiz: Starke lokale Player dominieren 39:36 Herausforderungen bei der Erstellung der Quadranten 41:41 Ausblick: Zukünftige Quadranten
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    42 m
  • Let's talk Marketplace 71: Why Amazon is (now) all about AI

    Let's talk Marketplace 71: Why Amazon is (now) all about AI
    Jul 11 2024

    Does Amazon really want to become like Temu? Why is AI vital for Amazon's survival? Why is Amazon expanding its B2B business so massively right now? These are fascinating questions that can be derived from the various reports from the Amazon empire in recent months. And there is one person who can answer them: Malte Karstan.

    In the new episode of "Let's talk Marketplace", the consultant and always very well-informed Amazon expert explains the background to Amazon's goings-on in front of and behind the scenes. For example, that Amazon is currently meeting with Chinese sellers very frequently, asking them not to run away and announcing direct sales to the USA. Or that without AI, it is simply not possible to control a data monster like Amazon and keep the marketplace clean - in all areas, including advertising. And that every seller must monitor their Amazon account directly, not just via their own ERP or middleware system. And he talks about the fact that Amazon is currently growing strongly in the B2B business and wants to make business much easier for B2B sellers.

    Join us for our Amazon-News-Update with Malte!


    Note from the sponsor Kaufland Global Marketplace

    Kaufland Global Marketplace is a strong expansion partner that helps retailers of all sizes to expand their online business faster and with fewer resources:

    - Open B2C marketplace with 45 million products in 6,400 categories

    - Key categories: Furniture & Home, Electronics, Garden & DIY, Kitchen & Household, Sports & Outdoor

    - Up to 32 million visitors per month on Kaufland.de, 5.5 million visitors per month on Kaufland.cz, 2.2 million visitors per month on Kaufland.sk

    - 2024 Launch in Austria and Poland

    More information at https://www.kauflandglobalmarketplace.com/


    Newsflash:

    - About You wants to adopt Shemu's factory-to-consumer principle this year. About You wants to identify new trends with AI, produce them in small quantities and have them delivered directly from European and Turkish factories to the end consumer.

    - With Cinven a financial investor joins Fressnapf at the first time. With the new partner, Europe's largest pet supplies retailer wants to grow aggressively in Europe. CEO Johannes Steegmann leaves the company due to these changes.

    - The Federal Cartel Office has fined Fritzbox manufacturer AVM 16 million euros. The provider is accused of having controlled the prices of its products in online retail for years.

    Chapters:

    00:00 Introduction and Overview

    10:01 Newsflash

    19:58 Amazon wants to become Temu 3.0

    24:34 The Impact of AI on Amazon Sellers

    27:51 Suggested Values and Seller Control

    36:01 Problems caused by not using the Amazon account

    42:07 Growing importance of B2B for Amazon
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    48 m
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