Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media.

Key Takeaways:

1. Introduction to Kechia Taylor:
   • Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
   • She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
2. Thriving Without Social Media:
   • Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
   • She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
3. Local SEO Strategies:
   • Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
   • She highlights the power of platforms like Apple Maps and Yelp for local businesses.
4. Leveraging Pinterest for Local Businesses:
   • Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
   • She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
5. Handling Negative Reviews and Building a Positive Online Presence:
   • Kechia provides insights on responding to negative reviews.
   • She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.

Connect with Kechia Taylor:

• Website: SEO For The Beauty Pro
• LinkedIn
• Brows and Co. Podcast

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Search the Simple and Smart SEO Show podcast FREE for something you heard!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!