In another enriching episode of the CanadianSME Small Business Podcast, we had the privilege of hosting Elisa Swern, a distinguished Consumer Markets Leader and Partner at PwC Canada. With a remarkable career spanning over 25 years, Elisa has shaped retail and consumer strategy, driving organizations towards achieving operational excellence. Her involvement with PwC's Alumni team in the GTA underscores her commitment to community engagement and fostering innovative programs.

Key Highlights:

• Elisa discusses the motivations behind PwC's recent consumer behavior report, highlighting key demographics.
• Insights into how small businesses can leverage this data to refine their strategies and better cater to evolving market needs.
• Elisa shares effective strategies for retailers to attract and retain customers amidst fierce competition.
• Examples of successful implementations that resonate with current consumer demands are explored.
• The podcast delves into the shifting priorities of consumers, especially in light of recent economic changes.
• Elisa advises on how businesses can adapt to maintain consumer trust and relevance.

We would like to thank Elisa Swern for her invaluable insights.

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