• Leveraging Tech to Scale w/ Darren Woodard

  • Apr 11 2024
  • Duración: 45 m
  • Podcast

Leveraging Tech to Scale w/ Darren Woodard

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  • Resumen

  • In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads.

    From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since.

    Some of the topics we explore in this episode are:

    • Creating neighborhood-specific content
    • How his business took off during the 2008 recession
    • What to do when you are hit with a Google penalty
    • Why you need more than just a WordPress site
    • Optimizing URL structure
    • How technology has changed follow-up
    • Recruiting opportunities

    We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand.

    Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.
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