Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.

We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.

Search Engine Land

• The best word count for SEO... doesn't exist! - searchengineland.com
• https://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885
• https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940

  Experimental Google AI Changes
  
  

• https://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786
• https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.html

  EEAT
  
  

• https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
• Wordstream - GA4 help

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

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From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome.

There are two excellent links below which offer some great advice:

https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469

https://www.verywellmind.com/are-you-an-overachiever-4580606

If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram.

Have you noticed an increase in how many spam emails or text messages you’re receiving?

We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware.

We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.

We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?

Links
Info Insecurity Podcast with Lloyd Ramsey

How to reach us and any questions, comments or if would you like to appear on a future episode:

Email: darren@ducodigital.com; gemma@ducodigital.com

LinkedIn: Gemma Walton

LinkedIn: Darren Winter

Follow and message us: YouTube, LinkedIn, Instagram and Facebook