Episodios

  • S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

    S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
    Jul 24 2024
    You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth? She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC? You won’t want to miss this jam-packed ep with one of the brightest minds in the industry. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit https://www.aftersell.com/limited. 00:01:53 - Founder of Crown Affair Shares Journey 00:10:09 - Crown Affair's Growth and Revenue 00:12:11 - Hair Care: A Skincare Approach 00:16:20 - Building Exceptional Hair Care Products 00:20:45 - Brand Pillars: Visual Literacy and Storytelling 00:26:22 - Brand Success Requires Patience and Time 00:30:57 - Brand Building Essentials 00:40:20 - Exclusive Sephora Partnership Drives Growth 00:43:38 - Navigating Retail Partnerships for Success 00:47:41 - Optimizing Reviews for Better Marketing 00:49:11 - Building Communities in the Beauty Industry 00:51:17 - Celebrity Brands: Success vs. Failure 00:54:27 - Underpriced Attention in Brand Marketing 00:57:45 - Diana Cohen's Free Mentorship Program Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    1 h y 2 m
  • S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews

    S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
    Jul 10 2024
    You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall? And later the guys discuss where you should allocate your ad spend, how to acquire your first customer, and how to encourage customers to leave reviews (without resorting to flat-out bribery). Which businesses will go bankrupt in 2024 (RIP Big Lots, and whatever it is you sold)? Nik and Moiz also reveal how another business’s bankruptcy might spell doom for fine breastaurant establishments everywhere. 00:00:00 - Answering 50 Listener Questions 00:00:39 - Biggest Mistakes of New DTC Founders 00:05:45 - Biggest Mistakes Brands Make at $10M+ 00:09:35 - Best Way to Acquire Customers in 2024 00:11:32 - Real Impacts of AI in Marketing 00:17:37 - Efficiency vs. Ad Spend Trade-off 00:20:27 - How to Get Customer Reviews 00:22:57 - Encouraging Social Media Reviews Effectively 00:29:12 - Predicting Retail Bankruptcies in 2024 00:31:56 - Switching from Amazon to DTC: Survival Tips 00:36:00 - Moiz’s Final Sign-Off Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    39 m
  • S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)

    S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
    Jul 3 2024
    Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales channels? And why is marketing the straw that can break any SaaS company's back? Plus, find out why you should be considering Fulfil over big dogs like Netsuite (not that, uh... Sharoon’s biased or anything), and discover Sharoon’s plans for Fulfil’s future. Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections. Visit fulfil.io to learn more. 00:01:48 - Building a Successful ERP System 00:04:59 - Why Businesses Use ERP Systems 00:13:51 - Building an Internal Feature Ecosystem 00:15:23 - Software for Managing Large Warehouses 00:15:58 - Building a Strong Engineering Team 00:26:08 - TikTok Shop Integration for Businesses 00:29:08 - Understanding Fulfillment in Business Operations 00:29:54 - Building an Efficient ERP System 00:37:35 - Understanding Churn Rates in Business 00:46:31 - Implementing Marketing Strategies for Success 00:57:00 - Stock Options: Long-Term Investment Strategy 00:58:31 - When to Raise Prices in Business 01:02:44 - Buying Shares Shows Business Discipline Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    1 h y 4 m
  • S8 E10: Nik Grills OpenStore About Their Secrets to Success

    S8 E10: Nik Grills OpenStore About Their Secrets to Success
    Jun 27 2024
    You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys. Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're building to keep up with their growing portfolio of 40+ brands and over 2 million customers. What do two of the biggest pioneers in the DTC community have to say about succeeding in the increasingly competitive, community-driven e-commerce landscape? And what are their plans for sustaining growth OpenStore’s growth well into the future? Only Mr. Sharma can get the answers to the questions you’ve been dying to ask. Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections. Visit fulfil.io to learn more. 00:00:40 - Quick Background on Lukas and Trenton’s Roles at OpenStore 00:04:33 - How OpenStore’s Mission Has Changed Over the Years 00:05:54 - How Does OpenStore’s Business Model Work? 00:08:47 - The Different Verticals of OpenStore 00:13:06 - What Makes a Business Enticing to OpenStore? 00:20:53 - Discoverability Strategies for Siloed Brands 00:25:54 - The Structure of Managing 50 Brands and 2 Million Customers 00:30:14 - Bulk Discounts Available for Openstore 00:36:41 - Why is The Average Brand Struggling With Growth? 00:39:33 - Building Technology for Brand Growth 00:42:58 - OpenStore's Approach to Testing and Validating New Tech 00:42:46 - Don't Forget Loyal Customers as You Scale 00:45:23 - Advice From Experiences Operating OpenStore Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Connect With Lukas Judodihardjo: https://www.linkedin.com/in/lukasjudodihardjo/ Connect With Trent Riggs: https://www.linkedin.com/in/trentonriggs/ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali
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    49 m
  • S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why

    S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why
    Jun 20 2024
    Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant? Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out— it’s definitely not impossible... The guys also discuss the latest acquisition of Asian noodle company, Omsom, by DDC. What, if anything, does it mean for other Asian DTCs like immi, FLY BY Jing, and Sanzo? And later in the episode, Nik declares arbitrage. When is it okay to use arbitrage in the DTC community, and are there any ethical concerns? Well, if we know anything… at the very least, we definitely know where Moiz stands on the issue. Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    46 m
  • S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target

    S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target
    Jun 12 2024
    Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty princess of them all. After all, isn’t focusing on retaining high-spending customers far less expensive than acquiring new ones? Nik and Moiz go over some possible solutions to increase post-purchase satisfaction. Then, the guys play devil’s advocate. Sure, they just told you to stop focusing so much on brick-and-mortar stores, but they sincerely hope that didn’t make you throw all your hopes into dot-com-only strategies. They explain the value of selling your product in-store and explain what kind of selling velocity you need to stay on Target’s shelves. Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    38 m
  • S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)

    S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
    Jun 6 2024
    Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire? And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past? Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    43 m
  • S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies

    S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
    May 29 2024
    We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist against Chinese companies. Sure they might have a case for banning TikTok, but is there any merit to restricting the fast fashion empire from selling products in the US? Is Shein sourcing its raw materials from dubious sources or is it all just a bunch of smoke without fire? Then, Nik and Moiz make the case for why DTC businesses need to start looking outside the US market for sales. Why aren’t more brands considering selling in other countries? And how come most marketing agencies aren’t interested in bringing brands to other nations? Plus, Moiz unleashes the smartest business idea he’s ever had… or the dumbest idea he’s ever had. Take your pick. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today. 00:00:38 - Live Streams Focused on Products 00:06:46 - TikTok Embraces Live Streaming Trend 00:12:27 - How TikTok Customizes Comments Algorithm 00:14:48 - US Government Targets Chinese Businesses 00:20:57 - Expanding Internationally 00:22:13 - Europe Dominates Amazon US Traffic 00:25:02 - Opportunities for Brands in Amazon 00:28:31 - Creating a Business for GLP Medications Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali
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    33 m