LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Introduction to Thought Leadership on LinkedIn
01:44 Defining Thought Leadership
03:48 The Importance of Thought Leadership for B2B Growth
06:54 Leveraging LinkedIn Profiles and Company Pages
12:13 Creating and Sharing Thought Leadership Content
13:55 Engaging with Your Community
17:43 Tracking Metrics and Analytics
19:09 Actionable Tips for LinkedIn Success
20:18 Final Thoughts

Check out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian

https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

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