• Liquid Death’s Mike Cessario: Trust your taste

  • Jul 11 2024
  • Duración: 35 m
  • Podcast

Liquid Death’s Mike Cessario: Trust your taste Por arte de portada

Liquid Death’s Mike Cessario: Trust your taste

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  • Resumen

  • Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.

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