THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.

Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/
Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/
Find Amazon ads online at : https://advertising.amazon.com/

This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him :

1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way?
2. What is a principal evangelist for Amazon ads? What does a day in your life look like?
3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today?
4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this?
5. How do you motivate and inspire your team to achieve their goals and reach their full potential?
6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others?
7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning?
8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?

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