• Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

  • Apr 18 2024
  • Duración: 56 m
  • Podcast

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce Por arte de portada

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

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  • Resumen

  • Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.


    We discuss:

    • How did they get into Whole Foods?

    • How did they also get into Walmart?

    • How did their approach to retail expansion?

    • How did they approach branding and positioning for Yellowbird


    Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/

    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
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