This week, we're featuring an episode of the Climify podcast.

How can you be a role model to inspire climate action amongst your friends, family, and neighbors? Does one positive action create a domino effect for more? What’s a surprising validator? Andrea Learned joins host Eric Benson to share her work being done at her consultancy and on the Living Change to podcast empower climate leaders into creating more climate action. Her initiatives help “name and fame” climate leaders to showcase how you can emulate them and also be a positive force in the climate movement. Andrea’s consultancy and podcast help you become a climate leader using your existing social capital and influence to change social norms for the better. In addition, Andrea discusses how her work in food and biking (low-carbon transportation) are interconnected and are habits that are relatively easy to change resulting in a big and positive climate impact.

Links:

Living Change

Climify

Larj Media

Episode Transcript

This week, we're featuring an episode of The Brainy Business podcast.

In this episode, host Melina Palmer interviews Andrea on the topic of building a leadership platform and personal brand for influence. Melina and Andrea discuss the importance of being authentic and engaging on social media to attract media attention and build trust with others.

They emphasize the value of showcasing expertise and being seen doing the things you promote, as it builds credibility and inspires others to take similar actions. The conversation also highlights the power of aligning personal brand with initiatives and causes that align with one’s values.

Overall, the episode emphasizes the need for leaders to be visible and engaged on social media platforms to have influence and make an impact. 

In this episode:

• Unearth how to harness your influence (around climate or anything else) as a tool for personal and professional progression.
• Construct a powerful leadership platform that amplifies your influence.
• Explore the narrative magic of storytelling that can pivot climate and consumption behavior.
• Discover your genuine voice to effectively spur behavior modification.
• Amplify your climate advocacy through savvy social media engagement.

Links:

The Brainy Business

Living Change

This week, we're featuring an episode of the podcast Important Not Important - it's a fantastic conversation with Dr. Heidi Roop discussing her new book, The Climate Action Handbook.

Dr. Roop is the Director of the University of Minnesota Climate Adaptation Partnership and an assistant professor of climate science and extension specialist at the University of Minnesota. She also serves as the Director of Knowledge Transfer for the NSF-funded COLDEX Science and Technology Center.

Dr. Roop's research and extension programs have taken her from Antarctica to Minnesota, and they combine cutting-edge climate science and effective science communication to increase the use and integration of climate change information in decision-making at a whole range of scales, from city and state to national and international levels.

If you've struggled to find a way to get involved in the climate fight, this book and this conversation are for you.

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If you enjoy this episode, check out more fan favorites at podcast.importantnotimportant.com.

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INI Book Club:

• The Climate Action Handbook by Heidi Roop
• Keep the Lights Burning, Abbie by Connie & Peter Roop
• A Brief History of Life on Earth by Clemence Dupont
• Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

Links:

• Follow Heidi on Twitter
• Keep up with Heidi's work

Follow INI:

• Subscribe to our newsletter at importantnotimportant.com
• Follow us on Twitter: twitter.com/ImportantNotImp
• Subscribe to our YouTube channel
• Follow Quinn: twitter.com/quinnemmett
• Edited by Anthony Luciani
• Produced by Willow Beck
• Intro/outro by Tim Blane: timblane.com

We conclude Season 1 with a high level look at how corporations might want to identify and leverage their climate influence in the food sector.  Sustainable Business Advisor and former Director of Sustainability for Marks and Spencer, Mike Barry, reminds us of the chilling MI5 maxim, “society is only four meals away from anarchy.” He has long had his eye on how to make internal change and nudge corporate Boards out of complacency on the hard topics. Andrea digs in with her old friend from COP21 days on the big sustainability issues and the transition opportunities we now have right in front of us. Mike views these challenges through his fascinating lens of longtime experience and infectious positivity.

@PlanAMikeBarry

@AndreaLearned

Mark Gamba’s path into local politics in Oregon is uniquely “Living Change.” As a professional nature photographer seeing climate change on the landscape in real-time, he had all the motivation he needed to run for Mayor of Milwaukie, Oregon. Biking for transportation around town, and working to make it safer for anyone else who wants to do it, has become part of his brand. And, while he might not say it himself, Andrea suspects his “being seen biking” has helped him build trust with constituents and political capital with his leadership peers. For local political leaders across the country, Mark’s inspiring journey – and the way he shares it in this episode – is an aspirational model.

How do you build constituent trust and authentic, resilient community engagement? According to John Bauters, the Mayor of Emeryville, CA, it all started with a bike on his first day of kindergarten. Now, with the lived experience of riding one for transportation around the city he leads, he finds it easier to build trust and get sh*t done. He also discusses the informal coalition of Twitter-using (for now) U.S. mayors who ride bikes or take transit daily and who are building social capital for future policies along the way. Andrea jumps in with big kudos for John’s approach, and provides context for why this sort of leadership matters. And, why many, many more mayors should take heed.  

John Bauters sees a huge part of his Emeryville mayoral responsibility as humanizing the homeless, and reflecting empathy in a way that pushes all of his constituents to see the full community benefits of affordable housing. In this first part of our 2-part conversation, we learn how his own backstory drives his approach and how social justice intersects with pollution and climate change. And we discuss how all of this impacted his thoughts on COP27. From city leaders to residents interested in climate impact, John’s reflections will help you dig deeper. 

Episode Transcript

Larj Media

In this special bonus episode, Andrea talks with award-winning investigative climate journalist, Amy Westervelt, about the new season of her podcast, Drilled. Season 8, Light Sweet Crude, centers on Exxon’s activities in Guyana. Unlike the climate influence Andrea (strongly) encourages, this fossil fuel giant Amy reports on so well has perfected a more negative influence. Exxon is buying up social brands (like sports teams) in every corner of the country to fuel their power over it. If average citizens aren’t benefiting from an oil boom does oil really equal prosperity? Amy has thoughts, and this conversation will make you want to head right on over to Drilled to subscribe and hear the full story of Exxon’s influence in Guyana.

Drilled Podcast

Episode Transcript

Amy Westervelt

Larj Media