• Local Markets to Worldwide Style McKenzie Bauer, Co-Founder of Thread Wallets

  • Jul 12 2024
  • Duración: 43 m
  • Podcast

Local Markets to Worldwide Style McKenzie Bauer, Co-Founder of Thread Wallets Por arte de portada

Local Markets to Worldwide Style McKenzie Bauer, Co-Founder of Thread Wallets

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  • Resumen

  • McKenzie Bauer, co-founder of Thread Wallets, shares the innovative beginnings of their minimalist wallet brand. She recounts how her husband, frustrated by bulky bifold wallets, crafted a simple elastic alternative and sold initial prototypes at local farmers markets. They expanded by leveraging the power of early social media and Kickstarter campaigns to build a loyal customer base. The conversation explores their strategies for adapting to market trends, balancing retail and direct-to-consumer sales, and maintaining ethical production standards. McKenzie emphasizes the importance of building strong email and SMS marketing lists as a foundation for sustainable growth.'
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