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Pooja Sharma-Jones is the dynamic Chief Marketing Officer for Mocktails, the leading RTD alcohol-free cocktail company in both the UK & the US.

In this conversation, she takes us through her own incredible journey working for some of the most dynamic and influential F&B companies in the UK and how that path led to her embarking on an industry that she admits, at first, she wasn’t very sure of.

From working with the innovative Luke Boase in the early days of Lucky Saint to stepping into a role at Mocktails tailor-made for her unique set of skills.

We learn the love story behind the inception of Mocktails and how it went from a US cocktail-shaker-style drink, to bottles, to the nitro-charged cans we know and love today.

Pooja shares some of the challenges of making it into grocery megastore Sainsburys, the Metropolitan pub chain and trying to stay top-of-mind in the low/no event space.

And, of course, I get her BBQ drink recommendations before we finish up with a look at Pooja’s predictions for the future of low-and-no.

Low No Drinker Magazine: for the mindful & sober curious drinker

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Meet Martin Dixon, our resident beer reviewer at Low No Drinker Magazine, who has meticulously tasted and reviewed over 1,500 alcohol-free beers and ciders on his Instagram page!

His expertise has not only fuelled the magazine's success but also mirrors that of the burgeoning alcohol-free beer market. Join us as Martin shares his journey through alcohol-free beer from the UK to Germany, France and Sweden, with a little stopover in the US for good measure.

That’s right, when Martin says Alcohol-Free World, he really means it!

It started with the last Dry January that Martin participated in and we start the discussion there with an earnest look at how we don’t need to have a sad story to want to reduce the amount of alcohol in our lives.

We touch on a lot of topics in this hour-long conversation, including, of course, ‘big alcohol’s’ grip on the low/no market and how some AF brands can and must do better!

And, of course, I can’t let Martin go without finding out his own BBQ-Q favourites.

It was an honour to have Martin on the show. His beer reviews inside each and every issue of Low No Drinker are as quintessential a part of the magazine as beer at a BBQ.

Settle in and get ready to learn a whole lot more about the world of AF beer.

Low No Drinker Magazine: for the mindful & sober curious drinker

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Take the Low No Drinker Personality Type Quiz

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What happens when an IT specialist and a nurse join forces to start making beer?

Meet Kristian Harris and Amie Caldwell, the delightful duo behind The Gentleman Brewing Company.

In this episode of the Low No Drinker Podcast, Kristian recounts his surprising pivot from IT to brewing, inspired by a transformative microbrewery course. Meanwhile, Amie reveals how her nursing background and creative vision perfectly complement Kristian's logistical expertise, culminating in six uniquely character-driven beers, each one a homage to classic and modern British personas.

We spend most of our time, however, with The Botanist, Kristian & Amie’s 0.5% ‘Function-ale’, and discover the demanding double fermentation process that has to take place to allow this non-alcohol, tea-infused, health-promoting beer to come to fruition.

The Botanist is infused with vitamins and hydrolysed collagen and is designed for those who seek flavour without the high alcohol content.

Kristian and Amie also discuss the challenges and triumphs of expanding their low- and no-alcohol beer selection and share their strategic plans to introduce more innovative brews in the not-too-distant future…

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Try The Botanist*
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They also recommend:
Impossibrew*

Days*

Three Spirit*

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About Low No Drinker
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The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Every week you can join me as I talk to low/np-&-light brand founders and industry experts about the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

Low No Drinker Magazine: for the mindful & sober curious drinker