Why You Can't Miss This Episode

Discover the transformative journey of Hussein M. Dajani as he shares his extensive experience in customer experience, digital transformation, and leadership across top global brands like Nissan, Deloitte Digital, and Red Bull. Hussein's unique insights into customer-centric strategies and innovative solutions will inspire and inform your approach to customer experience and leadership.

About the Guest

Hussein's core expertise lies in the Digital Marketing & Tech space, evolving over the years from a pure player marketeer. Started his career with some of the world's greatest communication companies, before joining Deloitte Digital as a Partner & CMO, Hussein was the GM for Digital & CX Transformation with Nissan Motor Co. for Africa, Middle East, India, Turkey, & Oceania overseeing some of the most dramatic customer transformations the company has had to go through in recent times. His contribution to the organization was recognized by senior leadership & led him to win the AMIEO Chairperson Nissan Way Award in July 2021.

Relevant Links

LinkedIn: https://www.linkedin.com/in/hdajani/

YouTube: https://www.youtube.com/@hussdajani

Website: https://about.me/husseindajani

Episode Summary

Hussein M. Dajani, a visionary leader in customer experience and digital transformation, shares his journey through various leadership roles, highlighting his impactful work at Red Bull, Nissan, and Deloitte Digital. He discusses the importance of customer-centric strategies and the integration of technology to enhance customer experiences.

Hussein delves into three significant transformation examples, starting with Red Bull's innovative marketing campaign during the Felix Baumgartner space jump. He then shares the groundbreaking "She Drives" initiative at Nissan, which empowered female drivers in Saudi Arabia, and the "ShopAtHome with Nissan" program, which revolutionized the automotive customer experience during the COVID-19 pandemic. Throughout the conversation, Hussein emphasizes the role of data, personalization, and empathy in creating exceptional customer experiences.

Chapters

00:00 Game Start

02:24 About Hussein M. Dajani

04:41 Red Bull Stratos Campaign

06:29 Nissan’s “She Drives” Initiative

10:29 ShopAtHome with Nissan

14:06 Balancing Technology and Human Interaction

17:17 Leveraging Data for Customer Experience

22:39 Strategies for Exceptional Customer Experience

27:11 Future Innovations in Customer Experience

33:39 Hussein’s Golden Nugget 3

7:31 Conclusion and Call to Action

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