Sara Nunez interviews John Stroup, the founder of Iron Valley Modular, shares his personal journey and career transition from finance to modular construction. He discusses his childhood, struggles with confidence, and experiences in high school and college. John explains how he became interested in real estate and eventually found his passion in modular construction. He highlights the advantages of modular construction, such as reduced costs and increased efficiency. John also discusses the growing popularity of custom ADUs and the importance of home affordability. The conversation explores the concept of the American Dream and the challenges of home affordability. It discusses the financing and appraisal process for modular homes, highlighting their similarity to traditional construction. The customization and design process is explained, emphasizing the ability to tailor homes to specific needs. The conversation also covers the construction of multi-story structures and the cost savings and efficiency of modular construction. The geographical coverage and expansion of the company are discussed, along with the permits and utilities required for building. The conversation concludes with a reflection on personal sacrifices and the importance of mindset in pursuing entrepreneurial endeavors.