This week on MVP, David Ray, Reddit’s Country Manager for Australia, sits down with Dear Storyteller GM Mike Drysdale to dive deeper into the topics he covered at State of Social. The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.

During their conversation, we discover that David’s focus on community extends past the digital world, as he shares his belief that the pandemic and political climate has strengthened Australia’s own sense of community. He then goes on to contemplate his journey as a young entrepreneur and writer, and credits his mentors for helping him navigate the industry. The episode is also dotted with David’s advice for brands looking to interact with Reddit, detailing how they can use it to connect with their audience.

To round out the episode, David answers Mike’s quick-fire questions, describing everything from his favourite sock brand and appreciation for Garmin watches to his desire to hang out with Stephen Colbert. Throughout the episode, David offers practical advice and insight into Reddit’s capabilities, while taking an in-depth exploration into the way community has influenced every one of his ventures.

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“Where Reddit flourishes and provides a much more positive role in the world is [by giving] people the ability to set their own rules about what they want engagement to be.”

“When it comes to brands themselves, I think the most important thing [to know] is that the communities can smell a rat...They know what's genuine and what's not.”

“The word ‘community’ is a positive one.”

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David Ray/Reddit Australia:
Website: https://www.reddit.com/
LinkedIn: https://au.linkedin.com/in/daveray99

Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyt...
Twitter: https://twitter.com/MikeDrysdale_

State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_so...
Twitter: https://twitter.com/state_of_social