It’s the final ep of MVP and Mike Drysdale is joined by the one and only Meg Coffey, Founder of State of Social (kind of the reason we’re all here) and MD of marketing consultancy Coffey & Tea. When you spend time with Meg—at her iconic SoS event or just for this time we have together on the blue velvet chair—you will immediately feel her unrelenting ambition. Meg’s passion for this industry (and life in general) is contagious and her insights around the Metaverse, personalisation, and privacy are the valuable perspectives you pressed play for.

When it comes to SoS, Meg talks about the event’s Welcome to Country, a 20 per cent growth in numbers, and her ability to find people with unique ideas that draw a crowd.

For the final round of Mike’s quickfire questions, Coffey speaks about the cultural and social ramifications of a world transformed by social media and rapidly changing trends. She contemplates Facebook’s charmless shift to the Metaverse and the unfortunate fate of Instagram. Without giving away the whole chat, Meg also speaks candidly about her lack of filter and quest for perfection.

Coffey’s insights are a perfect way to cap off what has been a revelatory series of interviews, showing how these really are marketing’s most valuable perspectives.

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“You don’t have to like what I think, you don’t have to agree with what I think, but for some reason I don’t have a filter.”

“From the very get-go of the event we will get your brain thinking differently.”

“I say yes to pretty much everything… because you just never know, you just never know.”

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Meg Coffey/CEO State of Social:

Website: https://coffeyandtea.com/team/meg-coffey/

Twitter: https://twitter.com/TexanMeg

Instagram: https://www.instagram.com/megcoffey/

Mike Drysdale/Dear Storyteller:
Website: https://dearstoryteller.com/
Instagram: https://www.instagram.com/dear_storyteller/
Twitter: https://twitter.com/MikeDrysdale_

State of Social:
Website: https://stateofsocial.com.au/
Instagram: https://www.instagram.com/state_of_social/
Twitter: https://twitter.com/state_of_social