Make Business Matter

De: Aaron Shields - The Cult Branding Company
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  • Resumen

  • If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. Find out more at makebusinessmatter.com
    Copyright 2021 - The Cult Branding Company
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Economía Liderazgo Marketing
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Episodios
  • #7: How Do Cult Brands Cultivate Loyalty? (Part 2)

    #7: How Do Cult Brands Cultivate Loyalty? (Part 2)
    Oct 29 2021

    Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the remaining four principles Cult Brands use to cultivate loyalty.
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    16 m
  • #6: How Do Cult Brands Cultivate Loyalty? (Part 1)

    #6: How Do Cult Brands Cultivate Loyalty? (Part 1)
    Oct 14 2021

    Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the first three principles Cult Brands use to cultivate loyalty.
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    14 m
  • #5: Why Do Loyalty Programs Fail?

    #5: Why Do Loyalty Programs Fail?
    Sep 23 2021

    Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain why most loyalty programs fail and how you can create true loyalty.
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    14 m

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