Want to learn secrets to growing your toy brand online? In episode 238 of Making It In The Toy Industry, host Azhelle Wade revisits an extended interview with her mentor, Amy Porterfield, a multi-million dollar online business owner and expert in email marketing. During the podcast, Amy shares her journey from corporate life to becoming an entrepreneur, highlighting the importance of list building and personal storytelling in email marketing. Azhelle and Amy discuss the evolution of Amy's business, the significance of clear partnership expectations, and tips for creating effective lead magnets for building email lists. The conversation offers valuable insights for toy industry entrepreneurs looking to grow their businesses through digital marketing strategies.

Listen For These Important Moments:

• 00:33 On the Road: Astra Board Meeting
• 01:04 Introducing Amy Porterfield
• 04:13 Amy's Journey to Entrepreneurship
• 17:48 The Value of Partnerships
• 20:21 The Importance of Affiliate Partnerships
• 21:08 Lessons from a Business Partnership
• 25:17 The Power of Email Marketing
• 33:10 Creating Effective Lead Magnets
• 38:20 Childhood Inspirations and Final Thoughts

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Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
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Ever wondered how to turn your toy idea into a fully-funded product without breaking the bank?

In this episode of Making It in the Toy Industry, Azhelle Wade sits down with two crowdfunding experts from BackerKit, Lafia and Maddie, to spill all the secrets behind running a successful crowdfunding campaign.

They dive into how BackerKit helps creators manage backers, collect pledges, and fulfill rewards (without losing their minds in spreadsheets). You’ll also hear about "Topias"—group launches where multiple creators team up to support each other’s campaigns—and how to build an audience that will help you hit your funding goals in no time. Whether you're just starting out or looking to take your toy product to the next level, Lafia and Maddie share real success stories, smart strategies, and tips for growing your email list and marketing your campaign like a pro.

If you’ve got a big idea and want to learn how to make it happen with crowdfunding, this episode is packed with insights you don’t want to miss!

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<

What Can a Pediatric Occupational Therapist Teach Us About Toys?

In Episode 236 of "Making It in the Toy Industry," host Azhelle Wade chats with pediatric occupational therapist, Keri Wilmot, who has a treasure trove of insights from her nearly 25 years in the field.

Keri uses toys to help children improve fine motor skills, coordination, and overall performance in self-care tasks. Her work with kids facing ADHD, autism, Down syndrome, and cerebral palsy is testament to the transformative power of play.

Want to help your child master the art of tying shoelaces? Kerri’s got a tip for that—use toy tools like tweezers to build up the necessary hand strength. Is your kid's sensory processing a roadblock to engaging in play? Keri’s got that covered too in her book “Wired Differently.” And if you’re worried about how tech has sidelined physical activities, her new book “Fine Motor Foundations” addresses this head-on with practical advice.


Episode Cliff Notes:

• Learn the secret to using household items for enhancing your child's fine motor skills. (Timestamp: 10:15)
• Find out how AI can creatively assist parents in developing engaging activities for their kids. (Timestamp: 15:45)
• Find out the unique toy recommendations Kerri shares for developing fine motor skills, and how you might already have these items in your kitchen. (Timestamp: 18:42)
• Hear expert insights on the impact of sensory regulation and how to improve your child's focus through play. (Timestamp: 22:30]
• Hear Keri Wilmot’s personal stories about memorable toys from her childhood. (Timestamp: 30:05)

Mentioned In This Episode:

For the links mentioned in this episode visit www.thetoycoach.com/236

Send The Toy Coach Fan Mail!

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Popular Masterclass! How To Make & Sell Your Toy Ideas
Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
>> https://learn.thetoycoach.com/masterclass <<