• Marcus Sheridan of ’They Ask, You Answer’ Joins Jim Klauck on Bring On Success

  • Jul 21 2023
  • Duración: 45 m
  • Podcast

Marcus Sheridan of ’They Ask, You Answer’ Joins Jim Klauck on Bring On Success

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  • Marcus Sheridan from Impact, a digital marketing agency helping small businesses gain exposure and credibility through strategic content marketing, joins Jim Klauck on this episode of Bring On Success. Marcus wrote the book They Ask You Answer : They Ask You Answer. This book has changed the lives of many business owners. On this episode, Marcus tells his story of how he and his partners almost lost their swimming pool business due the recession back in 2008. In this episode you will learn how adding content through, blogs, audio, and video will not only bring your company credibility but will also help to rank on search engines such as Google. To contact Marcus you can email him- marcus@marcussheridan.com or schedule and appointment - https://www.impactplus.com/services/schedule-now Enjoy! Podcast Episode Transcription: Welcome to the bring on success program everybody I am Jim Klauck I have a great guest today he's an author he's a speaker he's an entrepreneur he's a business owner and last but not least besides a fisherman he is a husband and father Marcus Sheridan welcome to the program it's real to be here Jim we're gonna have a good day we are going to have a great day a fantastic day I'm living the dream I know you are we had a chance to connect a few weeks ago in Orlando and it was a pleasure meeting you there yeah yeah great time in Orlando and you know it's that time of year getting around and speaking to a lot of different audiences and you know my favorites are the blue collar ones I've done a bunch of those uh so far this year so it's great it's great to see some of the movements out there too it's crazy just last week I was with um um a group of blue collar folks and they said so let's talk about Ai and I was like I never thought in 2023 I was going to be talking about AI with blue collar but it's what's up that's what's happening man so a lot of things happen in this world right now actually when you spoke at the soft wash a palooza conference somebody had brought up chat GPT yeah and I'm like oh all right Marcus catch the ball and run with it and you did great I mean because that's the big thing now I mean everyone's trying this thing out right and you know I've heard that maybe Google's going to have to really catch up I've even heard rumors are going to go out of business but they probably won't well they've been working on something uh for a while and they've they actually have a system uh it's it's in some beta and they've got some testers out there already I mean you know what what happened though is is Google's trying to be a little bit more conservative in terms of launch Chat GPT comes out first to Market really with something aggressive like like well chat GPT and and then suddenly you know there's more boardroom meetings happening at Google over the last 60 days than there have been over the last like five years right but that's but that's what we see in the history of businesses again and again and again oftentimes we don't move until we're forced to move by our competition and the great ones and not that Google isn't great as a business I mean whatever you want to say about them I mean they their their results speak for themselves right in terms of the impact they've had on on the world and on our lives and you know their verb for Pete's sake right but thing about it is that if you can be proactive as a business and not wait for your competitors to do this that whatever the thing might be you know I was I was uh just and I know we're jumping ahead here but I was had this uh a couple uh roofers come to me a roofing 2:40 conference the other day and they said Marcus we heard you like three years ago and we put a pricing calculator on our website which they were one of the first in the entire Roofing industry to put a pricing calculator on their website uh 2:51 and most people listen to this right now would say there's no way a roofer could put a pricing calculator on the website and of course they did it and they're 2:56 killing it because of it now what happens though is they do it and then two others do it and then four others do it and then it becomes the norm in the space and it gets to the point where if you don't have one well you're not in the game just like there's a lot of people that resisted even a website right in 2000 and of course today you you you would never think about a business without a website and we're getting that way with a lot of these other elements of let's call it the the 3:23 buyer's Journey like calculators for example yeah you know what's interesting is you brought up something right now 3:29 that I talk about all the time if you go back and I started my business check a 3:35 pro back into 2005. back in 05 there were home service companies that were just getting a website and if you go 3:41 back prior to that everyone had to get a fax machine at some point they had to get an email they had to get a ...
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