Market Like a Badass with Kristin McFarland

De: The Source Marketing Group
  • Resumen

  • In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business. Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry. You'll gain access to actionable marketing insights that will help you grow your business and market like a badass. Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer. I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales.
    Copyright 2024 The Source Marketing Group
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Episodios
  • Live from Benzinga Cannabis Capital Conference: Investment Insights with Special Guest Seth Yakatan
    May 28 2024

    This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.

    In this episode, I sat down with Seth Yakatan, Partner at Katan Associates. Seth is a well-known badass that might not even need an introduction. With over a $1B+ raised and 22 companies sold, he's dialed in to market movers and shakers, industry trends, and has a lot of bets riding on this industry.

    Hear Seth's industry growth predictions, which metrics he looks at in a business, and what investors are looking at right now for investing capital - such as certain markets, supply chain in Michigan, hemp beverages, and beyond.

    Quick Links

    https://www.katanassociates.com/

    https://www.linkedin.com/in/seth-yakatan/

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    14 m
  • Live from Benzinga Cannabis Capital Conference: Market Expansion and Scaling with Special Guest Kristi Palmer
    May 28 2024

    This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.

    In this episode, I sat down with Kristi Palmer, Co-Founder and President of Kiva. Kristi discusses their new venture into hemp-derived products, which metrics to measure in a business, what has helped their brand be successful, and how to navigate the industry as a woman in cannabis.

    Hear how in-person activations in-store or in the community have helped them grow their brand and effectively communicate with customers.

    Quick Links

    https://www.kivaconfections.com/

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    10 m
  • Live from Benzinga Cannabis Capital Conference: Industry Trends and Data Monetization with Special Guest Ian Dominguez
    May 28 2024

    This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world.

    In this episode, I sat down with Ian Dominguez, Founder of Delta Emerald Ventures. Ian's group also puts together CannaDataCon, an event created to help business owners learn how to build a useful data strategy in cannabis.

    Hear how operators can better monetize their customer data and look at customer loyalty in a new way. You'll also hear the buzz about low-dose THC beverages and how the booming product category is helping the overall cannabis industry.

    Quick Links

    https://www.cannadatacon.com/

    https://www.deltaemerald.com/

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    21 m

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