Episodios

  • 1506: Navigate the Chaos: Leverage Data-Driven Influencer Marketing to Turn Followers into Revenue with Brad Hoos

    1506: Navigate the Chaos: Leverage Data-Driven Influencer Marketing to Turn Followers into Revenue with Brad Hoos
    Dec 16 2025
    Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency’s client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad’s leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency’s comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group’s secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn
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    30 m
  • 1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr

    1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr
    Dec 15 2025
    Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you’ll always get it right, but that you’ll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn
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    31 m
  • 1504: Scriptless Sales Mastery: Close More Deals Without Sounding Robotic with Insurance Sales Leader and Entrepreneur Andrew Buffolino

    1504: Scriptless Sales Mastery: Close More Deals Without Sounding Robotic with Insurance Sales Leader and Entrepreneur Andrew Buffolino
    Dec 14 2025
    Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People’s Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It’s linked to consistency in something outside of what I’m working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn
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    29 m
  • 1503: Relentless Impact: Stay Ahead of Rapid Change and Build Stronger Creative Systems with AI, with Pete Gosling

    1503: Relentless Impact: Stay Ahead of Rapid Change and Build Stronger Creative Systems with AI, with Pete Gosling
    Dec 13 2025
    Pete Gosling is a creative agency founder, AI strategist, and author helping businesses adapt and thrive in the fast-changing landscape of design, technology, and marketing. As the leader of GDS Pro and Design Tech AI, Pete applies 20+ years of creative and business experience—from animation and digital advertising to AI-powered solutions—to empower marketers and creatives to embrace change with resilience, curiosity, and actionable frameworks. His new book, "Relentless Impact," equips professionals with the mindset and practical tools to turn disruption into opportunity and continuous growth. In this episode of Marketer of the Day, Pete Gosling joins Robert Plank to explore how agencies, marketers, and creatives can stay ahead of the curve by developing an AI-first mindset. Pete shares practical lessons from his journey through multiple technology disruptions, discusses why adaptability is more important than rigid long-term plans, and introduces the "momentum loop" framework for continuous improvement. Listeners will hear how skills evolve, why leadership is now essential at every level, and how to channel setbacks into fuel for innovation and business growth. Quotes: “Everyone has a plan until they get punched in the face.”“The harder I work, the luckier I get.”“Don’t try to avoid mistakes or hide from potential issues. Real strength is being able to take a punch and keep going.” Resources: Visit Pete Gosling's Website Connect with Pete Gosling on LinkedIn
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    27 m
  • 1502: The Co Parent Secret: How to Turn Divorce into a Respectful, Love-Filled Environment for Your Child with TEDx Speaker and Author Jon Bassford

    1502: The Co Parent Secret: How to Turn Divorce into a Respectful, Love-Filled Environment for Your Child with TEDx Speaker and Author Jon Bassford
    Dec 12 2025
    Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It’s Not About You," Jon empowers parents—whether divorced, separated, or in parallel parenting situations—to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful—even in high-conflict or complex family situations. Jon shares why focusing on the child’s experience (instead of parental score-keeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices—like beginning with just one "yes" or "of course." Quotes: “If you don’t have a reason to say no, you should always say yes in this type of environment.” “It’s not about you. It’s about what’s best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course—and let it snowball into something more positive for everyone.” Resources: Visit Jon Bassford's Website Connect with Jon Bassford on LinkedIn Get "The Co-Parenting Secret: It’s Not About You," on Amazon
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    24 m
  • 1501: Don’t Fear AI: Master Tools That Multiply Your Brainpower and Career Impact with AI Futurist and Father of the Virtual Assistant Kevin Surace

    1501: Don’t Fear AI: Master Tools That Multiply Your Brainpower and Career Impact with AI Futurist and Father of the Virtual Assistant Kevin Surace
    Dec 11 2025
    Kevin Surace is an acclaimed technology innovator, keynote speaker, inventor, and Silicon Valley futurist whose pioneering work laid the foundation for modern AI virtual assistants. With 94 patents to his name and credits that include reinventing the Empire State Building’s energy systems, Kevin brings decades of expertise, visionary leadership, and a passion for demystifying artificial intelligence. Through his roles as entrepreneur, advisor, and inspirational speaker, he empowers companies and individuals alike to embrace the AI-first mindset and leverage cutting-edge tools for radical productivity and business transformation. As the architect behind breakthrough technologies and a mentor to organizations adapting to the AI revolution, Kevin is recognized for bridging technical depth with real-world, actionable strategy. In this episode of Marketer of the Day, Kevin Surace shares the actual impact of generative AI on our lives, careers, and companies. Kevin challenges common fears about AI and offers practical frameworks for using it to achieve “10x” results across marketing, sales, creativity, and software development. He recalls lessons from decades of innovation and shares stories from building music demos to orchestrating press quotes with AI. He explains why mindset, judgment, and continuous learning are more vital than ever. The conversation dives into future trends like humanoid robots, the changing nature of employment, and the keys to thriving, not just surviving, in the fast-moving world of artificial intelligence. Quotes: “If you can’t find a 10x productivity improvement (with AI), you’re either doing it wrong or have the wrong technology; that’s what you should be looking for.” “AI is a game changer. You have to use it every hour. Think AI-first, not AI-second or third. Everything is AI-first.” “It’s only as good as the information you give it, just like if you had a PhD sitting next to you—you need to put in the effort.” Resources: Connect with Kevin Surace on LinkedIn. Watch Kevin Surace on YouTube ELEVATING VISION WITH FUTURISM AND AI INSIGHTS
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    33 m
  • 1500: From $50 Million Loss to Real Estate Empire: Build Wealth, Overcome Setbacks, and Achieve Fulfillment with Rod Khleif

    1500: From $50 Million Loss to Real Estate Empire: Build Wealth, Overcome Setbacks, and Achieve Fulfillment with Rod Khleif
    Dec 10 2025
    Rod Khleif is a renowned real estate investor, podcast host, educator, and philanthropist celebrated for his expertise in mindset-driven success and his commitment to giving back. With a journey that spans immigrating to the U.S. with nothing, building (and rebuilding) multi-million dollar portfolios, and teaching thousands how to achieve financial freedom, Rod seamlessly blends inspiring personal stories with practical strategies for real estate investment and personal growth. As host of the “Lifetime Cashflow through Real Estate Investing” podcast and mentor to a vibrant community, Rod is known for making high-level real estate and entrepreneurial concepts accessible to anyone ready for transformation, whether he’s guiding newcomers at his boot camps, sharing stories of overcoming setbacks, or helping others design a life of passion and purpose. In this episode of Marketer of the Day, Rod Khleif sits down for a wide-ranging conversation on the mindset shifts that fuel extraordinary achievement, the vital importance of goal-setting and commitment, and the true definition of fulfillment beyond material success. Rod recounts his rise, fall, and resurgence in real estate, shares lessons in resilience from losing and regaining $50 million, and opens up about the power of gratitude and contribution. Drawing parallels among business, philanthropy, and mentorship, Rod offers actionable advice for building wealth, cultivating a thriving peer group, and achieving lasting happiness, even amid setbacks. Quotes: “Mindset trumps mechanics. Success is 80 to 90% psychology, only 10 to 20% strategy.” “Don’t fear failure; fear regret. Action mitigates fear. The only thing worse than failure is not living up to your potential.” “Gratitude is the most powerful emotion for achievement. It’s impossible to be fearful and grateful at the same time.” Resources: Master Multifamily Real Estate To Create Generational Wealth & Freedom Connect with Rod Khleif on LinkedIn Join the mission with Tiny Hands Foundation
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    27 m
  • 1499: Make Tough Decisions: Strengthen Leadership and Drive Board Success with Author and Leadership Expert Rick Williams

    1499: Make Tough Decisions: Strengthen Leadership and Drive Board Success with Author and Leadership Expert Rick Williams
    Dec 9 2025
    Rick Williams is a seasoned keynote speaker, board member, author, management consultant, company founder, and podcast host recognized for his ability to teach leaders how to make difficult decisions that shape the future. Drawing on his extensive experience serving on boards of technology companies and leading organizations, Rick combines real-world lessons in leadership, decision-making, and board governance with a passion for mentorship and growth. He is known for making complex business topics relatable, whether addressing Harvard Business School alumni, writing for CEO World Magazine, or sharing lessons from the sailboat races he loves. In this episode of Marketer of the Day, Rick Williams returns to host Robert Plank in a conversation that dives deep into high-stakes leadership, the critical role of board members, and the lasting impact of teaching by example. Rick discusses promoting his book “Create the Future,” launching his new podcast, and distilling lessons from headline-making events such as the Tesla board’s decision on Elon Musk’s compensation. Through stories of business, sailboat racing, and personal experiences, Rick shares actionable strategies for building effective boards, making tough calls, and fostering a mindset that empowers teams and organizations to thrive. Quotes: “Your job as a leader is to make decisions, and those decisions create the future.” “A board should be a value accelerator, not just a group of your friends.” “The most important job of a board is to hire the right CEO at the right time for the company.” Resources: Connect with Rick Williams on LinkedIn. Rick Williams: Helping Leaders Succeed Create the Future: Powerful Decision‑Making Tools for Your Company and Yourself
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    32 m