Episodios

  • 1540: Run Better Zoom Meetings: POPRA Planning, Handling HIPPOs, and High-Stakes Virtual Facilitation with Evan Unger

    1540: Run Better Zoom Meetings: POPRA Planning, Handling HIPPOs, and High-Stakes Virtual Facilitation with Evan Unger
    Feb 1 2026
    Evan Unger is a recognized expert in organizational change, leadership development, and collaborative facilitation. With decades of experience consulting for major enterprises, including large pharmaceutical companies and insurance organizations, Evan specializes in transforming workplace culture by empowering change agents at every level. His approach moves beyond traditional training, focusing on deep, practice-based skill transfer to foster genuine collaboration, reduce bureaucracy, and maximize meeting effectiveness. In this episode of Marketer of the Day, Evan Unger joins Robert Plank to discuss the art (and science) of running effective, high-stakes meetings. Evan reveals why most meetings are a microcosm of organizational dysfunction and how targeting meeting culture can boost company-wide productivity. Discover the “five fundamentals” for collaborative leadership, learn how to handle challenging personalities (including the “HiPPO” dynamic), and hear why real transformation starts with top-down engagement and extensive practice, not just passive training videos. Tune in for actionable strategies to reclaim time, drive better decisions, and create a culture of buy-in from the very first meeting. Quotes: “The fastest way to transform your company’s culture is to change the way you lead meetings because every meeting is a window into your organization’s soul.” “Real leadership isn’t about having all the answers. It’s about creating space for every voice and guiding your team to believe, ‘We did this ourselves.’” “You can’t shift a culture with information alone. Transformation happens when leaders show up, practice together, and model the behaviors they want to see.” Resources: Evan Unger on LinkedIn
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    30 m
  • 1539: AI, PR, and Media Visibility for Founders with Gloria Chou

    1539: AI, PR, and Media Visibility for Founders with Gloria Chou
    Jan 31 2026
    Gloria Chou is an award-winning small business PR expert recognized for revolutionizing media visibility for overlooked founders, especially women and minority entrepreneurs. As the creator of the “CPR” pitching method and a fierce advocate for leveling the PR playing field, Gloria leverages free AI tools to help brands break through traditional barriers without a budget or gatekeepers. She’s on a mission to help product-based businesses get featured in mainstream media, build credible backlinks, and earn trust in the age of AI-driven search. In this episode of Marketer of the Day, Gloria Chou joins Robert Plank to explore the dramatic shift from traditional SEO to AI-powered recommendations for brands. Gloria reveals why being seen by large language models (like ChatGPT and Perplexity) is now more important than ever and shares actionable steps for founders to get featured in podcasts, editorial articles, and gift guides. Tune in to learn about leveraging real-time AI tools for competitive research, media pitch creation, and maximizing content repurposing—plus the “one window of opportunity” founders cannot afford to miss. Quotes: “If you’re not being recommended by AI, if ChatGPT, Perplexity, or Gemini aren’t mentioning you, then to today’s shoppers, you’re invisible. Media coverage is now your strongest trust signal.” “Right now is a once-in-a-generation window for founders; you don’t need a massive budget or thousands of followers. Small brands finally have the chance to compete with giants, if you act before the algorithms choose their favorites.” “AI is rewriting the rules of marketing. It’s not about stuffing websites with keywords but about building credible backlinks and getting your story told. Thoughtful pitches and real coverage are what move you forward.” Resources: Gloria Chou PR (official site) Gloria Chou on LinkedIn
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    24 m
  • 1538: B2B Marketing Alignment, Focus, and Navigating Complexity with Kathy Floam Greenspan

    1538: B2B Marketing Alignment, Focus, and Navigating Complexity with Kathy Floam Greenspan
    Jan 30 2026
    Kathy Floam Greenspan is a veteran B2B marketing expert with over 25 years of experience helping organizations align marketing with real business outcomes. As president of POM Agency, she is passionate about cutting through the noise in fast-moving industries like tech, cybersecurity, and government contracting. Kathy specializes in helping lean marketing teams deliver impactful results despite resource constraints and is a strong advocate of clarity, focus, and practical use of AI to drive growth. In this episode of Marketer of the Day, Kathy Floam Greenspan joins Robert Plank to discuss the growing pressures on marketing teams, rising expectations, limited capacity, and constant change. Based on a survey of over 100 B2B marketers, Kathy reveals why misalignment, resource gaps, and unclear goals hinder performance and shares four strategic shifts to help teams reclaim focus and momentum in 2026. Learn how to partner smarter, clean up your data ecosystem, and use AI as a collaborator, not a crutch. Kathy offers actionable advice for marketers striving to stay the course, protect priorities, and create lasting impact in chaotic times. Quotes: “If everything is a priority, nothing is. Our role as marketers is to protect focus and stay the course, especially these days.” “Marketers are being asked to deliver more impact without more capacity, forcing tough trade-offs and constant prioritization.” “AI is incredibly powerful, but marketing is still very human work. Use AI as a collaborator, not a crutch to walk before you run.” Resources: POM Marketing (official site) Kathy Floam Greenspan on LinkedIn
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    29 m
  • 1537: AI SEO for SaaS: Unlocking AI Search, Revenue, and Market Shifts with Apoorv Sharma

    1537: AI SEO for SaaS: Unlocking AI Search, Revenue, and Market Shifts with Apoorv Sharma
    Jan 29 2026
    Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change. In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online. Quotes: “Search behavior is shifting so fast, even people who don’t know English are using ChatGPT more than Google.” “SEO without clarity is just wasted money.” “The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.” “AI SEO isn’t just about rankings; it’s about training the librarian so your content gets recommended to the right buyers.” Resources: Visit Apoorv Sharma's Website Connect with Apoorv Sharma on LinkedIn
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    26 m
  • 1536: Energizing Leadership, Accountability, and Team Potential with Pamela Potts

    1536: Energizing Leadership, Accountability, and Team Potential with Pamela Potts
    Jan 28 2026
    Pamela Potts is a leadership development expert, coach, and author dedicated to transforming how leaders energize themselves and their teams. Drawing on years of experience as an entrepreneur, consultant, and facilitator, Pamela helps business owners and professionals integrate coaching skills into leadership, enhance energy management, and unlock hidden potential in themselves and others. In this episode of Marketer of the Day, Pamela Potts joins Robert Plank to explore the power of the Leader Coach Approach. She reveals how understanding your personal energy, practicing self-awareness, and building coaching skills can revolutionize leadership outcomes, driving both personal and business growth. Pamela discusses why so many leaders struggle with accountability and implementation, shares her OMA coaching method, and demonstrates how to foster joy and sustainability in professional life. Listeners will discover how to identify and leverage individual strengths, why curiosity is vital for progress, and how adopting a coaching mindset can transform teams and create meaningful results. Quotes: "You can't be curious and judgmental at the same time." "Look for what energizes you, and it's okay to focus on what brings you joy." "As leaders, our job is to get results through others, not just ourselves." “When you shift from solving to asking questions, you become a leader who coaches.” Resources: Visit Pamela Potts's Website Connect with Pamela Potts on LinkedIn
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    27 m
  • 1535: Mindset, Mentorship & Health: From Corporate Finance to Natural Wellness with Victor Dedaj

    1535: Mindset, Mentorship & Health: From Corporate Finance to Natural Wellness with Victor Dedaj
    Jan 19 2026
    Victor Dedaj is an entrepreneur, naturopathic expert, and co-author of "Success Breakthroughs" (with Jack Canfield). After two decades in corporate finance, Victor pivoted to health, wellness, and mindset coaching, challenging mainstream misconceptions about diet, cholesterol, and sleep. He is passionate about helping others reclaim health, break limiting beliefs, and create fulfillment in life and business. Drawing from personal experience and mentorship from leaders like Jack Canfield, Victor empowers others to take responsibility for their outcomes, cultivate success mindsets, and seek trustworthy guidance on the journey to well-being and entrepreneurship. https://youtu.be/N-e8FjD_9dU In this episode of Marketer of the Day, Victor Dedaj joins Robert Plank to break down persistent health myths, the critical role of sleep for entrepreneurs, and how mindset and mentorship accelerate business and wellness growth. Victor shares actionable advice on taking control of your health, the importance of questioning medical “truths,” and why adopting a positive, solution-focused mindset can transform every area of your life. Quotes: “Success leaves clues. Don’t try to reinvent the wheel; learn from those who came before you.” “Take 100% responsibility for your life. You may not control every event, but you control your response and the outcome.” "Too often, we surrender the responsibility for our health; knowledge and action are the real power." Resources: Visit Victor Dedaj's Website Connect with Victor Deda on LinkedIn
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    27 m
  • 1534: Project Blue World: Global Happiness, Sustainable Energy, and Social Impact with Lori Payne

    1534: Project Blue World: Global Happiness, Sustainable Energy, and Social Impact with Lori Payne
    Jan 18 2026
    Lori Payne is a visionary leader, consultant, and founder of Project Blue World. Driven by the Blue Zone theory of longevity and happiness, she spearheads global initiatives from Winnipeg to foster quality of life, sustainable energy, and community development. Through international collaboration, Project Blue World empowers citizens and leaders alike to create positive, lasting change locally and worldwide. https://youtu.be/eTGQ7kbPlVU In this episode of Marketer of the Day, Lori Payne discusses Project Blue World's mission, the science and inspiration behind Blue Zones, and strategies for linking happiness, longevity, and sustainability. Lori shares insights from energy transformation projects in Manitoba and beyond, including innovative uses of hydro and biofuels, global partnerships, and the critical need for clarity in information. She highlights community-driven initiatives, avenues for direct involvement, and how anyone can contribute to a healthier planet while achieving growth and development goals. Quotes: “Project Blue World is about changing the world, project by project, country by country, so every citizen can achieve happiness and quality of life.” “We have the brains and technology, and the global commitment, to maintain our planet’s atmosphere and ensure future generations thrive.” “There’s so much being done behind the scenes. When knowledge is shared, and collaboration happens, communities and leaders can create real impact.” Resources: Visit Lori Payne's Website Connect with Lori Payne on LinkedIn
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    32 m
  • 1532: 46-Rescue to Central: True Tales of Danger and Duty with Retired NYPD Louis A. Rivera

    1532: 46-Rescue to Central: True Tales of Danger and Duty with Retired NYPD Louis A. Rivera
    Jan 17 2026
    Louis A. Rivera is a retired NYPD officer, author, and storyteller who brings a raw, behind-the-scenes perspective to policing in New York City. From surviving the turbulent streets of the South Bronx to handling riots, 9/11, and internal challenges, Louis chronicles a real cop's journey through two gripping memoirs: The 52nd and Four Six Rescue to Central. His firsthand account covers his start as a high school volunteer with the 46 Precinct Rescue Unit, his rise through the NYPD ranks during times of social change and unrest, and the relentless passion that drove him. https://youtu.be/Q-2KthaiFeE In this episode of Marketer of the Day, Louis Rivera joins Robert Plank to share powerful stories about coming of age in 1980s New York, the importance of passion and teamwork, and how volunteering laid the groundwork for a career in law enforcement. Louis discusses how internal obstacles can rival street dangers, reflects on evolving police culture and diversity, and delivers insights for those motivated by service. Explore what it truly means to follow your dream, whether facing riots, corruption, or the call to make a difference. Quotes: "Proudly we served; everyone who volunteered with the unit lived by those words." "Follow your dream, your passion, become a cop, and be the best cop you can be." "You don’t let obstacles get under your skin. You push back, you persevere, you serve." Resources: Get THE 52ND by Luis A. Rivera on Amazon today
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    25 m