Episodios

  • 1415: The Competitive Edge: How CEOs Can Find Hidden Cash Flow and Boost Growth with Thought Leader and Speaker Jeff Baldassari

    1415: The Competitive Edge: How CEOs Can Find Hidden Cash Flow and Boost Growth with Thought Leader and Speaker Jeff Baldassari
    Sep 15 2025
    Are you a CEO feeling stuck—watching growth stall, fires flare up daily, and momentum slip through your fingers despite your relentless effort? Quick fixes bring temporary relief, but the same problems keep resurfacing. Your team works hard, yet their true potential feels locked away. The real challenge isn’t more effort—it’s diagnosing the hidden systems, structures, and leadership gaps that are silently capping your growth. What if the breakthrough you’re chasing isn’t in working harder, but in reengineering how your business actually runs? https://youtu.be/W_pMx4uSpOQ Jeff Baldassari, founder of the Competitive Edge Group, has over two decades as a manufacturing CEO and deep expertise in law, accounting, and leadership. Today, he explains why leadership teams stall and stresses fixing root causes over surface issues. He shares how engaging employees boosts culture and why timing matters when bringing in outside help. Known for finding hidden cash flow, he even offers a $100K growth guarantee to qualified businesses. His focus: practical solutions that drive measurable results. Stay tuned! Quotes: “Everything in life is easy until people get involved.” “You can't spread your resources too thin. You gotta get wood on the ball fast if you're up to bat—you got to figure it out.” “Never underestimate the source of your solution—you could be pleasantly surprised.” Resources: We find solutions that others miss. . . And we guarantee the results | The Competitive Edge Group Connect with Jeff Baldassari on LinkedIn
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    45 m
  • 1414: Recognizing Early Signs of Alzheimer’s and Dementia with Behavior Specialist and Best Selling Author Lisa Skinner

    1414: Recognizing Early Signs of Alzheimer’s and Dementia with Behavior Specialist and Best Selling Author Lisa Skinner
    Sep 14 2025
    Dementia isn’t just a medical diagnosis—it’s a slow, disorienting upheaval of everything you thought you knew about your loved one. One day they remember your birthday, the next they’re convinced they’re late for a job they left decades ago. Families find themselves navigating a maze of doctor visits, safety concerns, and heartbreaking conversations, all while wondering if they’re making the right choices. Alzheimer’s demands more than love—it requires knowledge, patience, and a plan to preserve dignity while adapting to a new reality. https://youtu.be/S7qsocNWDUU?si=F5TIKpu4n_gY--QV Lisa Skinner, author of Truth, Lies and Alzheimer’s and host of the podcast by the same name, has over 30 years of experience guiding families through dementia care. Today, she shares personal stories and outlined early signs of Alzheimer’s, along with strategies for handling difficult behaviors. She emphasizes the value of education, early detection, and strong support systems for caregivers. Her approach blends compassion with practical, actionable advice for those facing the challenges of dementia. Stay tuned! Quotes: “Our instinctive response to these situations is counterintuitive to best practice—the most effective response.” “We want to create as positive an outcome and environment as we possibly can for people living with dementia, for people caring for those living with dementia, and for family members.” “If you start off by learning what to expect and recognizing these things you're witnessing as part of the disease, that's the first step.” Resources: Your compassionate guide on the journey through Alzheimer's and dementia | Lisa Skinner Follow Lisa Skinner on Facebook Connect with Lisa Skinner on LinkedIn
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    43 m
  • 1413: Stack Influence: Micro Influencer Secrets for Amazon and Shopify Success with Influencer Marketering Expert William Gasner

    1413: Stack Influence: Micro Influencer Secrets for Amazon and Shopify Success with Influencer Marketering Expert William Gasner
    Sep 13 2025
    Ecommerce brands are burning through ad budgets faster than ever, only to watch clicks turn into… nothing much. Shoppers are wary, options are endless, and the usual marketing tricks don’t build the kind of trust that gets someone to buy. But when real customers start sharing their experiences, it cuts through the noise in a way no banner ad can. It’s cheaper, it’s human, and it feels believable—because it’s not the brand talking, it’s the people who actually use it. https://youtu.be/7z0usqinFZY?si=6ybjMWfBkA2GIsgN William Gasner, CMO of Stack Influence, draws on 15+ years in tech and ecommerce as a six-time founder and seven-figure seller. Today, he explains how brands can leverage micro influencers to drive authentic growth and sales. He highlights common mistakes to avoid, like chasing follower counts over engagement, and stressed the importance of building trust in competitive markets. His focus: sustainable influencer partnerships that deliver real results. Stay tuned! Quotes: “The landscape of social media has really become democratized, where basically anyone with a social profile can be an amazing promoter.” “The beautiful thing about micro and nano influencers is you basically just need product; you don't really need any budget.” “Find people who are passionate—passionate about the niche that you plan—and engage with those people, right? Because at the end of the day, influence is correlated with authenticity and trust.” Resources: connecting brands to everyday creators Connect with William Gasner on LinkedIn
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    34 m
  • 1412: AgencySource: Winning New Business in Creative Industries with Advertising Production Leader Ross MacRae

    1412: AgencySource: Winning New Business in Creative Industries with Advertising Production Leader Ross MacRae
    Sep 12 2025
    Creative work has always had its ups and downs, but lately the dips feel longer and the competition sharper. Budgets that once seemed safe are now under constant pressure, and clients expect more for less—often faster than before. Technology keeps shifting the rules, blurring the lines between what used to be specialized skills. For agencies and production companies, it’s not just about making great work anymore—it’s about proving you’re still essential in a market that’s always moving the goalposts. https://youtu.be/UhfyKQnkoxs?si=Z_zoEQs5FUGq1Prc Ross MacRae, founder of BikiniList and AgencySource, has spent over three decades helping creative teams grow and adapt. Today, he addresses how agencies can weather industry slowdowns by focusing on consistent networking and relationship building. He stresses the need to stay visible, even when work is scarce, and to nurture client trust over time. His advice centered on steady outreach, strategic positioning, and resilience in shifting markets. Stay tuned! Quotes: “If change is a constant part of what we do, then we need to accept that when things change outside our control, we can use the opportunities that presents—because change isn't all bad.” “You've got to give yourself a default diary—a timetable that allows you time in your week, every week, to do networking and pipeline. You must, even if you're frantic and busy.” “We've always listened to what our prospective and existing customers say to us to try and find out how we can help them in this new way of doing business.” Resources: The New Business platform for Agencies, Production & Reps | Agency Source Connect with Ross MacRae on LinkedIn
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    27 m
  • 1411: Blockchain, Freedom, and AI: Scale Multiple Ventures Like a Pro with Entrepreneur and Tech Visionary Avi Vatsa

    1411: Blockchain, Freedom, and AI: Scale Multiple Ventures Like a Pro with Entrepreneur and Tech Visionary Avi Vatsa
    Aug 25 2025
    It’s a strange kind of numbness—waking up each day, clocking in, and wondering if this is all there is. You trade your energy for a paycheck, but after bills and burnout, there’s not much left for what actually matters to you. Somewhere along the line, the idea of freedom got swapped for just getting by. And while the thought of building something different feels risky, staying stuck starts to feel like the bigger gamble. https://www.youtube.com/watch?v=NORkDirdJ0Y Avi Vatsa is an entrepreneur blending law, tech, and marketing, with ventures ranging from a digital agency to an AI startup. He’s launching a book, You Can Do It All, in December and a podcast, Founder Mode, this month. Today, he shares his journey and introduced Dial Laura, an AI voice agent for automating bookings and lead follow-up. He emphasized building systems that enable freedom—not just profit—and mastering key skills without losing focus. His message: you don’t have to choose one path—you can design your own. Stay tuned! Quotes: “I build businesses to dismantle the systems that take advantage of people. My end game is financial, spiritual, and personal freedom.” “Everybody has a finite amount of time, and either you trade time for money, or you do something with leverage where you can buy back your time.” “Humans had to adapt to computers to do things with them. Now, computers adapt to humans.” Resources: Avi Vatsa — Entrepreneur, Human Rights Leader, Tech Visionary, Author, and Founder of “Founder Mode” Podcast. Follow Avi Vatsa on Facebook Connect with Avi Vatsa on LinkedIn
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    34 m
  • 1410: China’s Economic Takeover: How the West Funded Its Own Downfall with Author Edouard Prisse

    1410: China’s Economic Takeover: How the West Funded Its Own Downfall with Author Edouard Prisse
    Aug 24 2025
    It’s unsettling to realize how much of the global economy has quietly tilted in one direction while most people went about their daily lives. Over time, Western nations outsourced so much—chasing lower costs—that they gave up key industries and control without fully grasping the long-term cost. Now, every cheap product comes with a hidden price: dependence on a rival that’s gaining strength in plain sight. It’s not just about trade anymore—it’s about who controls the future, and whether we’ve already handed over the pieces. https://www.youtube.com/watch?v=x6PtAprG2_o Edouard Prisse, a mathematician-turned-economic researcher, has spent over 25 years analyzing Western trade policy with China. He’s the author of We Were Funding China's Growth. That Must Stop, a bold critique of global economic strategy. Today, he argues that key decisions—especially under Bill Clinton—enabled China’s rise by giving it unchecked access to Western markets. He warns that this not only fueled China’s economy but may have long-term geopolitical consequences. His message: the West must rethink how it trades—and with whom. Stay tuned! Quotes: “If we don't stop funding their growth and their situation quickly—and only the White House can do that—we are going to fall under Chinese world power quite soon.” “China can make ships—warships—and its capacity for producing ships, warships, and destroyers in a year is five times larger than the U.S. capacity right now.” “As soon as you stop funding their growth and their situation, a normal situation will be created.” Resources: Edouard Prisse | An Independent Thinker Follow Edouard Prisse on Facebook Connect with Edouard Prisse on LinkedIn
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    28 m
  • 1409: The Science of Storytelling: Making Your Message Go Viral Every Time with Researcher and Author Joe Romm

    1409: The Science of Storytelling: Making Your Message Go Viral Every Time with Researcher and Author Joe Romm
    Aug 23 2025
    With so much noise online, even the best ideas can disappear before anyone really hears them. You’ve got seconds—maybe less—to grab someone’s attention, and if your message doesn’t hit the right note, it’s gone. It’s not about shouting louder or saying more—it’s about saying the right thing in the right way so it actually lands. The difference between forgettable and unforgettable often comes down to clarity, emotion, and whether someone feels like you’re speaking to them—not just at them. https://www.youtube.com/watch?v=-EpaVXLbSo4 Dr. Joseph J. Romm, a physicist and communication expert, is known for his work on climate change and storytelling. He’s the author of How to Go Viral and Reach Millions and co-hosts the podcast Decoding Taylor Swift with his daughter. Today, he breaks down the mechanics of great storytelling—focusing on tension, emotional turns, and the strategic use of “but.” Using Swift’s lyrics and personal anecdotes, he shows how strong narratives can cut through digital noise. His takeaway: if you want to be heard, tell a story that moves people. Stay tuned! Quotes: “We're in an attention economy. So if you want to stand out, you're going to have to be very memorable.” “The most important thing in life, I figured out after studying storytelling for two decades, is you need to be memorable. You need to say things that people remember. Because if people don't remember what you say, it doesn't matter what you say.” “When a speaker is telling a story, the speaker's and the audience's brain waves are in sync. But when they're not telling a story, they're not—which is the same as saying the listeners' minds are wandering.” Resources: Joseph Romm Follow Joseph Romm on Facebook Connect with Joseph Romm on LinkedIn
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    48 m
  • 1408: Rise Through the Ranks: Proven Leadership Strategies for Success with Author and Speaker Noel Massie

    1408: Rise Through the Ranks: Proven Leadership Strategies for Success with Author and Speaker Noel Massie
    Aug 22 2025
    Getting promoted feels like a win—until you realize no one’s actually taught you how to lead. You go from being good at your job to managing people who expect direction, clarity, and support, and suddenly everything gets more complicated. Meanwhile, high-potential team members quietly leave because they’re frustrated, overlooked, or just plain burned out. It’s not that new managers don’t care—it’s that they’re tossed into leadership without a map, hoping they figure it out before everything falls apart. Noel Massie spent over 40 years at UPS, rising from truck loader to VP of U.S. Delivery Operations, leading 140,000 people. He’s also the author of Congrats, You’ve Been Promoted, a guide for new leaders. Today, he talks about the common pitfalls new managers face and why intentional leadership matters. He shares practical tools like the “best principle” and “four by five method” to help build clear, value-driven teams. His message: great leadership starts with clarity, purpose, and accountability. Stay tuned! Quotes: “You can't expect to get more than you give. If people are the way to success, then you need to invest in those people intentionally and consciously.” “Leadership is one thing and one thing alone: the ability to influence the behavior of a group or an individual without coercion toward a common objective.” “Culture is built at the top and executed at the bottom. No CEO is out building airplanes or serving clients, but they talk about how great that stuff needs to be.” Resources: kaylahbozman@gmail.com Noel Massie | Leader. Mentor. Advocate. Follow Noel Massie on Facebook Connect with Noel Massie on LinkedIn
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    48 m