Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the most beloved brands.

In the second segment, we challenge the myth that larger marketing budgets always equate to better results. Haydn and Rich discuss how smaller brands like Liquid Death and Surreal are making waves with smart, strategic marketing, proving that innovation and disciplined execution can outperform sheer spending power. They conclude with some practical tips on maximising your marketing ROI efficiently, emphasising the importance of quality leads over quantity.

Get involved!
Interested in debunking more myths and learning how to maximise your ROI without breaking the bank? Good news! We're hosting a webinar on 30 August at 3pm BST titled 'Don’t spend more, spend smarter: Maximising ROI on your marketing spend'. Join our expert team to:

• Learn how to prioritise where to spend your marketing budget
• Understand the planning stages that can help you reduce wasted spend
• Debunk digital marketing myths that add confusion to your planning

Check our socials and brewdigital.com to learn more and sign up.

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Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.

Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.

This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!

Further reading

How to make reporting more valuable

How to choose the right marketing channel for your campaign

Elevate customer engagement through personalised content marketing

Send us a Text Message.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes!

For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after events like the Euros and Wimbledon to launch their campaigns.

Freya Willcocks expertly oversees our second segment, looking at the current hits and misses of advertising campaigns, with Tom Inniss and Michele Rafaelli contributing campaigns they love and, for once, agreeing on something.

Send us a Text Message.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com